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Nope, it’s not AI. It’s just a really big flag with bright lights, draped on Hoover Dam for the next several weeks.
As a display to mark the 250th anniversary of U.S. independence, the states of Nevada and Arizona and the federal Bureau of Reclamation teamed up to hang and illuminate an enormous American flag on the dam on Memorial Day.
The display, scheduled to be in place through July 4, is visible to anyone crossing between Arizona and Nevada on U.S. Route 93, which goes across the top of the dam. The flag is 150 feet tall and 300 feet long, spread on the south-facing side of the dam and lit by 550 LED lights (powered by dam-generated electricity).
It’s a spectacle that comes at a challenging moment for Hoover Dam, as experts warn that Lake Mead’s dwindling water levels could threaten the dam’s ability to generate hydropower. “Slap a flag on it, that’ll fix it,” suggested one of several Reddit commenters who were moved to snarkiness by the flag image.
The dam, a frequent day-trip destination from Las Vegas, stands 35 miles east of the Las Vegas Strip, about 295 miles northeast of Los Angeles. The site features a visitor center and overlook, and guided and self-guided tours.
Installation of the display involved dozens of riggers and two cranes. The flag, which is roughly the dimensions of a football field, has been previously used for celebrations at Indianapolis Colts and Las Vegas Raiders football games.
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Within two days after it was hung, gusts of wind up to 50 mph prompted organizers to lower the flag last Wednesday as the National Weather Service declared a wind advisory for the area. Organizers raised the flag again late Friday.
Strong winds are not uncommon in the area. Organizers said weather “may periodically require the flag to be temporarily lowered.” Updates on the flag’s status can be found on the Hoover Dam Facebook page.
The Las Vegas Convention and Visitors Authority paid for the display. A spokeswoman said the cost, including flag, production, installation costs and six weeks of lighting, will be between $750,000 and $1 million.
The dam, a five-year construction job that was completed in 1936 during the depths of the Great Depression, is often hailed as one of the nation’s most impressive works of infrastructure. Though this is not the first time a flag has been draped on it, organizers have called the display “the most ambitious long-duration installation ever attempted at Hoover Dam.”
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Born and raised in California, Christopher Reynolds has written about travel, the outdoors, arts and culture for the Los Angeles Times since 1990.
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