Published on September 18, 2025
In 2024, Los Angeles joined other California counties, including San Diego, Santa Cruz, Orange, Monterey, and Napa, in experiencing a significant surge in tourism, contributing to the skyrocketing growth of US tourism. Visitor spending across the state reached new heights, fueled by California’s diverse range of attractions, from the iconic entertainment hub of Los Angeles to the coastal beauty of Santa Cruz and Monterey, and the world-famous wine regions of Napa. Each of these counties has seen an increase in visitor numbers, supported by major events, cultural landmarks, and outdoor adventures. Whether it’s the beaches of San Diego, the theme parks of Orange County, or the wine tasting experiences in Napa, California’s tourism sector continues to thrive, making the state a key player in the growth of tourism across the US. This article dives into the reasons behind California’s booming tourism, highlighting the unique appeal of each county and the factors that contributed to this remarkable increase in tourism spending.

Los Angeles County

Los Angeles County remains a leading global tourism destination, with visitor spending reaching $10.4 billion in 2024. Despite challenges, it continues to attract millions of tourists due to its vibrant entertainment, cultural landmarks, and major events.

Advertisement
The county is home to iconic sites like Hollywood, with the Walk of Fame, Chinese Theatre, and the Hollywood Sign, alongside its beautiful beaches such as Santa Monica and Malibu. Los Angeles is also a cultural hotspot, with world-class museums like the Getty Center and LACMA, drawing art and history enthusiasts from around the globe.
The city’s events, such as the Academy Awards, Grammy Awards, and LA Film Festival, add to its global appeal, while major sporting events like the LA Lakers games keep visitors engaged year-round. Business tourism also plays a key role, with the Los Angeles Convention Center hosting international conferences.

Advertisement

With diverse accommodations ranging from luxury resorts in Beverly Hills to budget-friendly options, Los Angeles caters to all types of travelers. Its entertainment, culture, and events ensure that it remains a top destination, generating substantial revenue and global attention.

Key Attractions

1. Hollywood: Visit the Walk of Fame, TCL Chinese Theatre, and the iconic Hollywood Sign. Don’t miss a studio tour to get a glimpse behind the scenes of the film industry.
2. Beaches: Enjoy the sun at Santa Monica, Venice, and Malibu beaches, offering sandy shores, surfing, and vibrant boardwalks.
3. Museums and Culture: Explore the Getty Center, Los Angeles County Museum of Art (LACMA), and the Museum of Contemporary Art (MOCA) for world-class art collections.
4. Universal Studios Hollywood: Experience thrilling rides, shows, and the famous movie sets at this iconic theme park.
5. Griffith Observatory and Park: Offering breathtaking views of the city, the observatory is perfect for stargazing and enjoying the scenic hiking trails.

San Diego County

San Diego County remains one of California’s top tourist destinations, with visitor spending reaching approximately $9.6 billion in 2024. Famous for its stunning beaches, world-renowned parks, and rich cultural heritage, San Diego attracts millions of visitors each year.

Advertisement
The county is home to some of the most iconic beaches in the United States, including Pacific Beach, La Jolla Shores, and Coronado Beach, offering a perfect mix of sun, sand, and surf. Visitors flock to Balboa Park, a cultural hub that houses numerous museums, gardens, and the world-famous San Diego Zoo.
San Diego also boasts vibrant neighborhoods such as Gaslamp Quarter, renowned for its historic architecture, nightlife, and dining options. The county’s cultural institutions, including the Museum of Contemporary Art and the USS Midway Museum, showcase its historical and artistic significance.
In addition to its natural beauty and cultural offerings, San Diego is a hotspot for family-friendly attractions like SeaWorld, LEGOLAND California, and the San Diego Safari Park, making it an ideal destination for all ages.
With its diverse attractions and temperate climate, San Diego County remains a top choice for travelers seeking both relaxation and adventure.

Key Attractions

1. Beaches:
   • Pacific Beach and Mission Beach: Popular for their lively boardwalks, restaurants, and outdoor activities like surfing and beach volleyball.
   • La Jolla Shores: Ideal for kayaking, snorkeling, and spotting sea lions.
   • Coronado Beach: Known for its golden sand and the historic Hotel del Coronado.
2. Balboa Park:
   • A cultural paradise with over 16 museums, beautiful gardens, and the renowned San Diego Zoo, one of the best in the world.
3. Old Town San Diego:
   • A historic district showcasing San Diego’s origins with preserved buildings, cultural events, and delicious Mexican cuisine.
4. USS Midway Museum:
   • Explore a retired aircraft carrier and experience the history of naval aviation.
5. Cabrillo National Monument:
   • Offering panoramic views of San Diego Bay and rich historical insights from the time of the first European exploration.

Orange County

Orange County is a major tourism destination, with visitor spending reaching $14.4 million in 2024. Known for being home to the world-famous Disneyland Resort, Orange County attracts millions of visitors each year. Beyond its iconic theme parks, the county boasts numerous beautiful beaches, including Huntington Beach, Laguna Beach, and Newport Beach, which draw both locals and tourists alike for sun, sand, and surf. The region’s tourism sector plays a vital role in the local economy, supporting thousands of jobs and generating substantial tax revenue. In addition to its attractions, Orange County offers diverse shopping, dining, and entertainment options, making it a well-rounded destination for families, beachgoers, and thrill-seekers. With its blend of world-class theme parks, scenic coastline, and vibrant communities, Orange County remains one of California’s top tourism hubs.

Key Attractions

1. Disneyland Resort:
   • The iconic Disneyland Park and Disney California Adventure are must-visit spots, offering rides, shows, and themed experiences that bring beloved Disney characters to life.
2. Knott’s Berry Farm:
   • A family-friendly theme park with exciting rides, shows, and a water park. It’s also home to Ghost Town, a historic attraction that celebrates the Old West.
3. Beaches:
   • Huntington Beach: Known as “Surf City USA,” it’s a hotspot for surfing, sunbathing, and beach volleyball.
   • Laguna Beach: A picturesque coastal town with artsy galleries, scenic coves, and upscale dining.
   • Newport Beach: Famous for its upscale waterfront, shopping at Fashion Island, and harbor cruises.
4. Orange County Great Park:
   • Located in Irvine, this park offers open green spaces, a historic hangar, sports facilities, and a giant balloon ride that offers views of the surrounding area.

Santa Cruz County

Santa Cruz County, known for its picturesque coastline and vibrant beach culture, saw a notable increase in tourism spending, reaching $1.43 billion in 2024. This represents a 3.2% growth from the previous year, reflecting the area’s strong appeal to both domestic and international visitors. The county’s tourism sector plays a crucial role in the local economy, supporting nearly 11,000 jobs across various industries, including hospitality, retail, and entertainment. Visitors are drawn to Santa Cruz for its iconic boardwalk, scenic beaches, surfing culture, and natural beauty, including the nearby redwood forests and state parks. With its combination of outdoor activities, cultural events, and thriving local businesses, Santa Cruz continues to be a top destination for travelers seeking both relaxation and adventure.

Key Attractions

1. Santa Cruz Beach Boardwalk:
   • One of the oldest amusement parks in California, the Boardwalk offers a mix of classic rides, games, and oceanfront attractions. Don’t miss the iconic Giant Dipper roller coaster and beachside arcades.
2. Natural Bridges State Beach:
   • Known for its natural rock arch formation and seasonal monarch butterfly migration, this beach is perfect for wildlife watchers and beachgoers alike.
3. Mysterious Forests:
   • Explore the towering redwood trees at Henry Cowell Redwoods State Park or the Big Basin Redwoods State Park, where you’ll find serene hiking trails through lush forest landscapes.
4. Downtown Santa Cruz:
   • A lively area filled with boutique shops, local restaurants, cafes, and art galleries. Stroll the streets to experience the county’s creative vibe and unique local culture.
5. Santa Cruz Wharf:
   • The longest wooden pier on the West Coast, offering stunning views of the coastline, fresh seafood restaurants, and opportunities to spot sea lions basking in the sun.

Monterey County

Monterey County experienced a strong resurgence in its tourism sector in 2024, with visitor spending reaching $3.1 billion, marking a 5.7% growth and approaching pre-pandemic levels. The county’s rich natural beauty, world-renowned attractions, and cultural experiences continue to draw travelers from around the globe. Monterey’s scenic coastline, including the iconic 17-Mile Drive and Carmel-by-the-Sea, offers breathtaking views and outdoor activities like hiking, golfing, and whale watching. The Monterey Bay Aquarium, one of the most respected aquariums in the world, remains a major draw, showcasing marine life native to the region. Additionally, the historic Cannery Row, once made famous by author John Steinbeck, now offers unique shopping, dining, and cultural experiences. The annual Monterey Jazz Festival and other events further contribute to the county’s tourism appeal, attracting visitors year-round. With its diverse attractions, outdoor activities, and thriving local businesses, Monterey County’s tourism industry continues to be a significant contributor to the local economy, supporting jobs and generating substantial revenue.

Key Attractions

1. Monterey Bay Aquarium:
   • One of the most renowned aquariums in the world, it offers a glimpse into the diverse marine life of the Monterey Bay. Visitors can enjoy interactive exhibits and spectacular ocean views.
2. 17-Mile Drive:
   • A scenic drive that takes you along the stunning coastline, past iconic landmarks such as Pebble Beach Golf Links and Lone Cypress, offering breathtaking views of the Pacific Ocean.
3. Carmel-by-the-Sea:
   • A charming, picturesque town known for its fairytale cottages, art galleries, and beautiful white-sand beaches. It’s a perfect spot for leisurely strolls, shopping, and dining.
4. Cannery Row:
   • Once the center of the sardine-packing industry, Cannery Row is now a vibrant shopping, dining, and entertainment district, offering unique boutiques, seafood restaurants, and historical sites.
5. Big Sur:
   • Famous for its dramatic cliffs and pristine landscapes, Big Sur offers stunning views of the Pacific Ocean, along with hiking trails, waterfalls, and the scenic McWay Falls.

Napa County

As of 2023, Napa County experienced a significant boost in tourism, with visitor spending reaching $2.5 billion, marking a 13% increase from 2018. This surge highlights the region’s appeal as a premier destination. Napa County welcomed approximately 3.7 million visitors in 2023, with tourists spending an average of $281 per guest per day. Tourism generated over $107.5 million in tax revenue, a 26% increase from 2018. The tourism industry supports an estimated 16,000 jobs, making it the second-largest employer in the county after the wine industry. Additionally, the Transient Occupancy Tax (TOT) from hotel stays totaled $69 million in 2023, surpassing pre-pandemic levels. These figures reflect Napa County’s robust tourism sector, driven by its world-renowned wineries, culinary experiences, and scenic landscapes, contributing significantly to the local economy.

Key Attractions:

1. Napa Valley Wine Train:
   • A unique and luxurious way to experience Napa’s wine country, offering scenic views while indulging in gourmet meals and wine tastings.
2. Wineries and Vineyards:
   • Napa Valley is home to over 400 wineries, including famous estates like Robert Mondavi Winery, Opus One, and Beringer Vineyards, offering tastings and tours.
3. Oxbow Public Market:
   • A vibrant marketplace in Napa offering fresh, local produce, artisanal foods, and unique products, making it a great spot for foodies.
4. Calistoga:
   • Known for its natural hot springs and mud baths, Calistoga is perfect for relaxation and wellness, with the added charm of boutique shops and local wineries.
5. Bothe-Napa Valley State Park:
   • A beautiful park offering hiking trails, picnic areas, and camping, perfect for those looking to explore Napa’s natural beauty.

Tourism Growth Across California’s Diverse Counties

San Bernardino County continues to experience significant growth in its tourism sector, with visitor spending reaching $6.69 billion in 2024. Over the past 15 years, the county has seen a 63% increase in tourism, driven by its diverse attractions, including outdoor adventures in the San Bernardino Mountains and cultural events. Fresno County, while lacking specific visitor spending data, has been steadily carving its own path by focusing on unique local attractions to enhance tourism, such as the Fresno Chaffee Zoo and nearby Sequoia National Park. Riverside County, with its desert resorts and outdoor activities, continues to attract visitors seeking a relaxing retreat or an adventurous getaway. Finally, San Mateo County offers a blend of coastal attractions and its proximity to Silicon Valley, making it a popular spot for both business travelers and leisure visitors looking for natural beauty combined with access to tech innovation. Together, these counties contribute to the diverse tourism landscape of California, each with its own distinct appeal.

Why Are California Counties Popular?

Each county in California offers a unique blend of attractions and experiences that cater to diverse interests, making the state a rich and varied destination. San Bernardino County stands out with its vast natural landscapes, including the San Bernardino Mountains and Joshua Tree National Park, attracting visitors seeking outdoor adventures like hiking, camping, and stargazing. Fresno County, with its proximity to Yosemite National Park and the Sequoia National Forest, appeals to nature lovers and those seeking tranquil retreats among towering trees and majestic landscapes. In contrast, Napa County is world-renowned for its wine industry, drawing thousands of tourists every year to its scenic vineyards and wineries, offering a more laid-back, luxury experience. Riverside County stands out with its desert resorts, including Palm Springs, providing visitors with an ideal mix of relaxation and outdoor desert activities. Meanwhile, San Mateo County benefits from its proximity to both the Pacific coast and Silicon Valley, offering coastal beauty alongside access to technological innovation, making it a perfect blend of nature and business. Each county brings something unique to the table, ensuring that California’s tourism landscape is as diverse as its geography.

Conclusion

California counties offer a diverse range of attractions, from iconic beaches and world-class vineyards to vibrant cultural scenes and outdoor adventures. Whether you’re drawn to the entertainment hub of Los Angeles, the natural beauty of Monterey, or the family fun in Orange County, each county provides a unique experience. This variety, coupled with the state’s stunning landscapes and rich history, makes California a top destination for travelers from around the world. With so much to explore, it’s no wonder that California remains one of the most popular travel destinations globally.

Advertisement
Tags: California tourism, Los Angeles Attractions, Napa County tourism, US Tourism Growth

I want to receive travel news and trade event update from Travel And Tour World. I have read Travel And Tour World’sPrivacy Notice.
Saturday, September 20, 2025
Friday, September 19, 2025
Friday, September 19, 2025
Friday, September 19, 2025
Saturday, September 20, 2025
Saturday, September 20, 2025
Saturday, September 20, 2025
Saturday, September 20, 2025
Advertisement
Friday, September 19, 2025
Friday, September 19, 2025
Friday, September 19, 2025
Friday, September 19, 2025
Saturday, September 20, 2025
Saturday, September 20, 2025
Friday, September 19, 2025
Friday, September 19, 2025

source