Tourism to the city has the possibility of helping it rebuild, if done right.
Recovery efforts from the January wildfires in Pacific Palisades and Altadena are underway, and the city of Los Angeles is beginning the long path to recovery. With the myriad of question marks we all have about moving forward, one of them is if now is indeed the right time to be traveling to L.A. In short, the answer is yes. But it’s even more important to prioritize responsible travel.
While it’s natural to question if now is the time to visit L.A., the majority of the city’s neighborhoods are safe, open, and ready to welcome visitors. And in fact, a trip can be a great way to support residents as they rebuild.
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‘Much like the critical role the entertainment industry plays in L.A.’s economy, tourism is one of the most significant drivers of employment, local business sales, and tax dollars that provide essential services for all Angelenos, including public safety,” says Adam Burke, President & CEO of the Los Angeles Tourism & Convention Board. “More than 540,000 Angelenos and 1,000 local businesses depend on tourism for their livelihoods.’
Here are Burke’s tips for doing so intentionally and mindfully in the months to come.
While many of L.A.’s main attractions remain unaffected by wildfires, certain residential areas like Pacific Palisades and Altadena are actively recovering. Respect local advisories on road closures, detours and other safety guidelines. For the most updated information on road impacts, check on LA County Public Works Road Closures, where you will find closures and alerts on a map. For beach areas, always check water quality and safety at the Department of Public Health.
Many Angelenos are coping with significant trauma and loss due to the fires. Approach your visit with empathy.
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Tourism plays a vital role in sustaining the livelihoods of so many Angelenos. Support local businesses where you can, especially those that are actively assisting in recovery.
Plan activities in neighborhoods like Venice, Santa Monica, Downtown Los Angeles, Culver City, Silver Lake, Koreatown, and the Valley, where you’ll find great food, culture, and vibrant activities in areas that don’t interfere with recovery efforts.
If you want to do more than just visit, consider giving back before or during your trip. Organizations like L.A. Works offer volunteer opportunities to support the city’s recovery, and you can always donate to wildfire relief efforts.
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