Travel + Leisure magazine has named Primland, Auberge Resorts Collection, as the No. 1 Resort in the Continental United States and the No. 1 Resort in the South as a part of the Travel + Leisure World’s Best Awards 2025.

Primland is about a 5 1/2-hour drive from Alexandria, in a secluded area in Meadows of Dan, an unincorporated community and census-designated place in Patrick County, Virginia, where the Blue Ridge Parkway crosses U.S. Route 58. 

Each year, Travel + Leisure recognizes the top hotels, islands, cities, cruise lines, airlines, spas, and more around the globe, from the results of the Travel + Leisure World’s Best Awards 2025 readers’ survey.

The World’s Best Awards are an essential, trusted source for inspiration and guidance as travelers make plans to set out on trips around the globe. This recognition is a powerful testament to the experience provided by Primland, Auberge Resorts Collection, as the Travel + Leisure World’s Best Awards is a leading barometer of the places that satisfy some of the most passionate and discerning travelers out there now. 

“It is a true honor to be included on the prestigious World’s Best List, and particularly meaningful to be selected by our valued guests and the readers of Travel + Leisure worldwide,” says Will Rentschler, general manager of Primland, Auberge Resorts Collection.

“We are proud to stand among the world’s finest hotels, and remain steadfast in our commitment to providing exceptional service and creating authentic, unforgettable experiences for every guest who walks through our doors.” 

Primland, Auberge Resorts Collection is located on 12,000 acres in the heart of Virginia’s Blue Ridge Mountains, offering a majestic year-round mountain retreat with myriad outdoor adventure experiences.

The resort recently debuted significant enhancements, in collaboration with Chad Dorsey Design, introducing fully refreshed public spaces, two new signature restaurants, Leatherflower and Laurel Bar, two brand new Mountain Top Tree House Suites, a new luxury 6-bedroom residence, Hawk Eye, and an Aerial Adventure Course.

Resort amenities include the championship-caliber Highland Golf Course, a full-service Auberge Spa, a fully equipped observatory and an on-site astronomy team, an exceptional culinary program with five distinct farm-to-table experiences, and thrill-seeking outdoor adventure programming at Primland Sporting Club, an Orvis double-endorsed wingshooting and fly-fishing lodge.