07/08/2025 08:57 (GMT+07:00)
According to recent booking data from the digital travel platform Agoda, Vietnam has risen to third place among the top five Asian countries with the highest rate of returning international visitors – behind only Japan and Thailand. Notably, Da Nang appears for the first time among the top ten Asian cities with the highest percentage of returning travelers.
On August 6, Agoda released its latest “Most Revisited Destinations” ranking, highlighting Da Nang as one of the most appealing cities in Asia.
Based on booking data from the first half of 2025, Vietnam now ranks third in Asia for returning international guests, surpassing Malaysia and Indonesia.
Of particular significance, Da Nang’s debut in the top ten marks a remarkable milestone, as Vietnam had no representatives in this list the previous year.
The vibrant coastal city in central Vietnam has firmly secured its place among Asia’s top destinations, underscoring the growing appeal of the S-shaped country on the region’s tourism map.
The five most revisited destinations in Vietnam during the first half of the year were Da Nang, Nha Trang, Ho Chi Minh City, Hanoi, and Phu Quoc. While the three beach paradises attract visitors with soft white sands, clear waters, and sun-soaked resorts, Ho Chi Minh City and Hanoi captivate travelers with their vibrant urban rhythm, rich cultural heritage, and colorful culinary landscapes. Together, they offer a perfect blend of relaxation and local immersion.
These destinations have a unique allure that makes one visit never enough. Many travelers return to complete unfinished journeys, relive memorable experiences, or simply embrace the familiar comfort of places that once stirred deep emotions.
Agoda data shows that many tourists revisited the same destination multiple times within just six months – clear evidence of the strong pull of locations that leave a lasting impression.
Vu Ngoc Lam, Country Director of Agoda Vietnam, stated that from the dynamic pace of its cities to the stunning beauty of its sun-drenched beaches, Vietnam offers a rich, authentic experience that keeps visitors coming back.
“Vietnam’s presence among the most revisited destinations in Asia is a positive signal reflecting the country’s diverse and increasingly compelling appeal,” Lam emphasized.
Alongside Vietnam, the ranking highlights other Asian destinations with high return visitor rates, including Bangkok (Thailand), Tokyo (Japan), Seoul (South Korea), Bali (Indonesia), Osaka (Japan), Taipei (Taiwan-China), Kuala Lumpur and Johor Bahru (Malaysia), and Hong Kong (China). Each offers a unique charm – from distinctive cuisine to vibrant cultural life – ensuring that every journey brings something new to discover.
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