Published on November 23, 2025
A new e-guide has been developed to meet the needs of tourists with essential travel information in a digital format. This e-guide is called “SAWASDEE Thailand: Where ‘Hello’ Means Welcome to Your New Favourite Country” has been released and can be downloaded easily and cost-free. This means that travellers can now have a digital travel guide for Thailand. TAT Travel Buddy 1672, which is the contact service of TAT, developed the guide as a digital travel guide for international tourists coming to the Kingdom of Thailand for the first time with the intent of maximising their travel time.
The Thai Travel e-guide is the first and only English guide which provides essential knowledge to satisfy the needs of tourists coming to Thailand. Travel e guides are a novelty and the advancements and technology have made them available and indispensable for the satisfaction of needs. There are travel tips and practical knowledge provided in the guides. Visit any of the large, vibrant Thai cities for the first time or for the umpteenth time. Discover the outstanding natural beauty and a plethora of rich Thai culture which is more than includes the famous and loved Thai food.

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A One-Site Help for International Travellers
The ‘SAWASDEE Thailand’ electronic guidebook is a useful tool that provides foreign tourists specially designed help for a better optimization of their travels within Thailand territory. It contains the guidebook etiquette while also giving tourists useful tips on the advantages of local experiences. It also mentions the most well-known tourist destinations, as well as cities like Bangkok, Chiang Mai, Phuket, and Pattaya. It also mentions less popular tourist destinations for tourists who prefer a more uncharted journey in the country.

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For travellers who prefer the local culture, the guide provides all the information needed to visit the country’s ancient cultural sites, such as temples and royal palaces, to see the country’s wonderful architectural heritage, as well as the sites classified as treasures of humanity in the UNESCO World Heritage List. The guide also mentions the local festivities, the song kran or the Thai new year, and the Loy Krathong festival, to help travelers understand the culture and the people of the country better.
Famed for its numerous beaches, the guide mentions the most popular and most visited beaches in the country. The islands of Phuket, Koh Samui, Koh Phi Phi, and Krabi have a lot to offer to tourists who are looking for vibrant, and warm beaches in the country.

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Travelling in Thailand
The guide provides travelers to Thailand with useful information related to travelling within Thailand and getting around. The guide includes information such as using the Skytrain in the major cities. The guide includes information on public transportation as well as using tuk-tuks. If travelers are going to a remote destination, the guide gives information on traveling by boat or by plane.
The guide provides information on getting started on the visa, and the financial currency to help travelers know what to expect. If knowing the basic Thai language is a barrier to Bali, don’t worry, the guide provides basic Thai phrases.
Recently Developed Digital Travel Guides
The global travel industry is starting to recover from the COVID-19 pandemic and Thailand is one of the most popular tourist destinations in the world. Thailand is trying to attract travelers again and is promoting the e-guide as part of their efforts to demonstrate and market the country as welcoming to travellers. Thailand is also promoting the e-Guides as part of the efforts to demonstrate Thailand as a safe destination as it pertains to this pandemic.
These e-guides will provide travelers with the necessary information to prepare for their travels. The e-guide is user-friendly and will help travellers prepare, calm their travel anxieties, and help them pack with a sense confidence. Advanced trip planning entails preparation and outward confidence is of the utmost importance for travelers’ satisfaction. The e-guides will help travelers plan and map their travels with ease.
Values such as confidence and health safety priorities for TAT in post-COVID travel. The e-guides contain information regarding travel protocols for COVID-19. Health screenings, safety protocols that promote the health of residents, and health of COVID-19 vaccinated individuals. The ease of travel is the ultimate goal for TAT.

Marketing the Varied Charms of Thailand
The introduction of the ‘SAWASDEE Thailand’ E-guide aims at providing inspirational and comprehensive information about Thailand’s tourism products. Thailand’s tourism is predominantly marketed from the country’s sun and beach products major activities. However, Thailand is offering a great deal of varied products. Adventure tourism, wellness, and spa tourism is featured in the wellness and spa tourism section.
Eco-friendly tourism is another niche that is growing fast in Thailand. Eco-friendly tourism is the focus of the ‘SAWASDEE Thailand’ E-guide reflecting growing demand by travelers for environmentally sustainable destinations. Eco-friendly tourism offers the greatest opportunities for tourists. Travelers to Thailand does not miss learning the eco-friendly accommodation, sustainable tours, and other conservation efforts designed to preserve the stunning beauty of diverse Eco tourism activities.Accessibility and Availability
Travellers can access the ‘SAWASDEE Thailand’ e-guide for free as there are no costs involved. This guide can be obtained and downloaded from the official website of the Tourism Authority of Thailand. This guide has great user interface and can be used on mobile phones as well which makes it ideal for tourists. Electronic guides are much more efficient in terms of the tools available for travel and will be the future of guidebooks in travel.
Digital Transforming Strategy for e-guides are intended as pivote tools within the travel ecosystem and beyond to keep the modern-day travelling community connected. The merging of tourism and tech has influenced changes and will fine-tune future industry pivots. The launch of the ‘SAWASDEE Thailand’ e-guide will enhance the seamless flow of travel tools available to those visiting Thailand.
Conclusion
When traveling to Thailand, foreign tourists will find the ‘’SAWASDEE Thailand’’ e-guide particularly helpful. The guide details the most popular travel destinations along with the countries cultural travel experiences, travel tips, health guidelines, and safety tips to make travel hassle-free. The guideable tourists to make travel plans with Thailand’s flexibility and sustainable tourism options to enhance the tourism service.
With great travel flexibility, Thailand is one of the world’s leading tourist destinations. The e-guide is providing everyone with the incredible travel options Thailand has to offer.

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Tags: SAWASDEE Thailand e-guide, Southeast Asia tourism, Thai travel guide, Thailand, Thailand culture travel guide

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