Photo: Trafalgar
Trafalgar is introducing a dedicated 60% off Travel Advisor Rate across select 2026 European river cruise sailings, its first-ever season of Trafalgar-branded river cruises.
The offer reflects the company’s “advisor-first commitment,” the company said.
“Travel advisors rely on the credibility of their recommendations, and firsthand experience is key to selling with confidence,” said Whitney Ramirez, senior vice president, sales for TTC Tour Brands. “This special rate is an investment in their success, giving advisors greater access to our product and empowering them to convert that experience into stronger sales and future bookings.”
Participation requires completion of Trafalgar’s Masterclass eLearning program, ensuring advisors are fully prepared to represent and sell the product. Eligible advisors may book up to two cabins on select departures, providing a valuable opportunity to deepen product knowledge and confidently drive future bookings.
Eligible European river itineraries include the eight-day Best of the Rhine and Amsterdam and eight-day Best of the Danube.
The offer is valid on new bookings only, applies to select departures, and is capacity-controlled. Advisors interested in securing a preferred sailing must contact Partner Services at partnerservices@ttc.com with their selected itinerary, departure date, and confirmation of completed training requirements. Rates are available through Dec. 31, 2026.
Advisors can visit the TTC Travel Agent Portal for full details.
MOST VIEWED
Subscribe today to receive daily in-depth coverage from all corners of the travel industry, from industry happenings to new cruise ships, hotel openings, tour updates, and much more.
Subscribe to TMR
The new Best of the Seine with Paris & Normandy itinerary will launch in 2027.
The new logo and brand colors reflect both the brand’s heritage and its future.
The river cruise operator will no longer participate in the USTOA $1 Million Travelers Assistance Program.
Trafalgar will offer four departures of both a Danube River and Rhine River Christmas Market cruise in 2026 and 2027.
“We are investing millions and millions of dollars as we go into our second century,” said Palmer.
The Grand Tour collection was introduced earlier this year.
