According to Google Trends, UK searches for the term ‘2026 holidays’ have increased by 78% over the past quarter, with travellers seemingly keen to start planning next year’s getaway.
The travel experts at Wild Frontiers, a B Corp tour operator that specialises in adventure travel, have analysed booking data and external travel trends to reveal 16 adventure destinations that are set to capture our hearts in 2026.
Clare Tobin, CEO of Wild Frontiers, commented: “Overtourism remains one of the biggest challenges facing the travel industry, so it’s encouraging to see more travellers looking beyond the obvious. We’re seeing growing curiosity for destinations that were once considered off-limits, from Iraq to South Korea, as people seek richer, more authentic experiences.”
According to Wild Frontiers, the destinations that are set to become more popular with travellers in 2026 are as follows:
Wild Frontiers explained why six of these destinations were set to capture travellers’ imaginations in 2026:
Safeture recently entered into a strategic alliance with Sicuro Group, a Dubai-based consultancy specialising in operational and travel risk management.
Chloe Fox is an Editorial Assistant for Voyageur Group, joining in 2024. She writes for ITIJ and AirMed&Rescue, covering a range of topics including international travel and health insurance, medical assistance provision, and air medical transportation. Chloe holds a BA (Hons) in English and an MA in English Literature from the University of Bristol.
Unique insights and expert opinions on the latest industry developments
Get the global view on the topics that are trending in your region
ITIJ.com has all the latest news relevant to travel insurance and IPMI professionals
© Voyageur Publishing & Events 2025
