Published on November 13, 2025
The Luce, a stunning, 200-room beachfront hotel, is gearing up for its expected opening in the first quarter of 2026, continuing to transform the hospitality landscape of the Gulf Coast, Florida. Sitting on a remarkable, 9-acre stretch of private coastline, the Luce will be the newest addition to Marriott Bonvoy’s Tribute Portfolio alongside other remarkably crafted, individualistic hotels. The property is to be managed by Crescent Hotels & Resorts, while Francis Lively’s LCP Group will retain ownership.
The Luce will offer laid-back luxury to the visitors of St. Pete Beach, known for its incredible white sandy beach and its lively nightlife and recreation. Set to offer an ideal blend of comforts and celebration perfect for any type of getaway, The Luce’s dedication to low-key style paired with the local culture makes it one of the region’s most anticipated hotels.

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A fusion of Modern Sophistication and Coastal Charm
The Luce will add to St. Pete Beach’s accommodation options by providing sophistication and nostalgic coastal charm. The hotel is designed to capture Florida’s laid-back beach culture by providing bungalow studio suites, complete with the expected modern amenities. Guests can gaze at the gulf of Mexico without leaving their room because the hotel also has exclusive beach access.

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The property will be designed using a mix of modern and Florida architecture to capture the local culture. The addition of these regional design elements will anchor the hotel to the St. Pete Beach area and enhance the guest’s experience with the local culture while providing them with modern luxuries.
Wellness Services and Lifestyle Programming

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The modern guest needs to be balanced with the variety of lifestyle programming available at The Luce and the healthy offerings. Offering the guest a chance to partake in local festivities is balanced with a morning yoga session by the beach, sunset social events, and other exciting activities to keep them engaged.
Wellness-focused features will also be included in the hotel, catering to those who wish to revitalise themselves while on the beach vacation. This will include a Gulf Coast-inspired full-service spa, fitness center, and other wellness treatments. Guests will have access to massages, facials, fitness classes, and even personal trainers, assuring that wellness and relaxation is achieved through service variety.
St. Pete Beach: A Perfect Destination to Go for a Coastal Getaway
St. Pete Beach is one of the top beach destinations in the state of Florida, attracting visitors throughout the year for its coastline, variety of art, and outdoor activities. With the option of the lovely beach, recreational activities, and the impending nightlife of St. Petersburg, there is something to satisfy everyone.
In addition to the beach, St. Pete Beach is located to several popular attractions like the historic Don CeSar Hotel, nature access such as the Shell Key Preserve, and the St. Petersburg Wax World and other notable art & culture venues around St. Petersburg. Visitors can enjoy museums, galleries, and outdoor markets to art and culture festivals, making it the ultimate destination for relaxation and adventure combined.
Accommodation at The Luce Accommodations: More Than A Hotel
The Luce features 200 luxurious rooms ranging from spacious suites with stunning Gulf views to more intimate areas that emphasize style. The more private bungalows will be ideal for those who wish to rest in a quiet and serene setting. In addition to private suites with bungalows, The Luce offers bungalows with ultra-modern facilities, equipped with all hi-tech necessities for a thrilling experience at the relaxing St Pete Beach.
The in-house design philosophy integrates modern architecture with the unique St. Pete Beach culture to create effortless harmony and comfort for all guests.
Dining and Entertainment
Guests at The Luce can expect a stunning theme paired with modern architecture and design that captures one’s attention. The atmosphere will be relaxed, and breezy with a casual touch of sophistication. Guests are invited to Florida-inspired cuisine that highlights local, and organic ingredients with a sizable cocktail list for their dining pleasure.
Aside from dining, The Luce plans to provide continuous entertainment activity for guests to enjoy during all seasons. The property features, from local artists to beach parties, and is purposefully built to accommodate those looking to celebrate and socialize. The Luce is built to accommodate those looking to balance fun and leisure, while the beach provides the guests and patrons with a stunning view for entertainment at the sound of live music along the Gulf of Mexico.

Conclusion
The Luce is joining the ambitious, energetic vision for the beaches of St. Pete, which is exemplified by The Luce, a new icon property in the portfolio of Tribute Portfolio by Marriott Bonvoy. This coastal retreat will provide guests with local, integrated luxury along with novel artistic coastal designs. The extensive offerings and lively, programming will shift the focus of St. Pete Beach and further increase its draw to travellers and visitors.

The Luce is purpose-built to expand the hospitality experience in the region, and with carefully integrated. According to projections, The Luce will open its doors to offer unparalleled service, advancing the company’s reputation as a major brand within the State of Florida’s hospitality industry, due to its strategic positioning and connection to the Marriot Bonvoy network, as well as its luxury services and beachfront venue. The Luce is forecasting the addition of beaches at St. Pete to its growing network. The addition will allow an iterative expansion of both tourism and jobs within the region.

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Tags: beachfront retreat Florida, florida, Florida beach hotels, Florida hotels, gulf coast

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