Published on December 11, 2025
Vietnam has emerged as a top family-friendly travel destination, with an unprecedented surge in interest from key markets such as South Korea, India, Singapore, Australia, and Malaysia. According to a recent report by Agoda, family travel to Vietnam has increased by 30% in the latter part of 2025, driven by factors like the country’s rich cultural heritage, beautiful landscapes, and affordable travel options. The growing number of international families looking to spend their holidays in Vietnam is fueled by its vibrant cities, scenic destinations like Ha Long Bay and Phu Quoc, and family-friendly experiences that appeal to all ages. With the country’s increasing accessibility and its welcoming atmosphere, Vietnam is fast becoming the go-to destination for families seeking memorable and enjoyable vacations in Southeast Asia.
Vietnam Emerges as a Leading Year-End Destination for International Families

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Vietnam has seen a remarkable rise in popularity as a top travel destination for international families, especially from key markets such as South Korea, Singapore, and Malaysia. A recent report from digital travel platform Agoda highlights a significant 30% increase in family travel interest to the country during the final months of 2025, with a notable surge in searches for stays in December 2025 and January 2026. This growth demonstrates Vietnam’s growing appeal as a family-friendly destination in Southeast Asia.

Rising Demand from South Korea, Singapore, and Malaysia

The Agoda report, based on search data from September to November 2025, underscores Vietnam’s increasing status as a sought-after destination for family vacations. South Korean families emerged as the leading demographic in terms of search activity for trips to Vietnam. With its proximity and well-established tourism infrastructure, Vietnam has long been a favorite among South Korean travelers, and this trend appears to be continuing, with even more families planning their year-end getaways.

Following South Korea, families from India, Singapore, Australia, and Malaysia also showed strong interest in visiting Vietnam. The data suggests a diverse appeal for the country, particularly among families from neighboring Southeast Asian countries, as well as farther-reaching destinations like India and Australia.

Rapid Growth in Family Travel from India

Perhaps the most striking revelation from Agoda’s findings is the surge in family travel interest from India. Searches from Indian families skyrocketed by an impressive 186% year-on-year, making it one of the fastest-growing markets for Vietnamese tourism. This surge highlights the expanding middle-class demographic in India, with increasing disposable income and an appetite for international travel. Vietnam’s affordability, combined with its rich cultural offerings, beautiful landscapes, and family-friendly activities, make it an attractive destination for Indian families.

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The growing demand from Indian travelers also aligns with Vietnam’s broader tourism goals of diversifying its visitor base and attracting new markets. In recent years, Vietnam’s tourism industry has worked hard to cater to a wider range of international tourists, and this year’s strong performance among Indian families is a testament to that effort.

Malaysia’s Strong Increase in Travel Interest

Malaysia has also contributed to the growth in family tourism to Vietnam, with search interest rising by 74%. The close geographic proximity between the two countries, coupled with a shared cultural affinity, has made Vietnam an increasingly popular choice for Malaysian families seeking a vacation. Vietnam’s diverse offerings, from its rich cultural heritage to its pristine beaches and vibrant cities, resonate strongly with Malaysian travelers looking for a well-rounded family experience.
The rise in Malaysian visitors further solidifies Vietnam’s position as a go-to destination for Southeast Asian travelers. In addition to the increase in search activity, Malaysia’s growing interest reflects a broader regional trend in which families are choosing destinations closer to home for their holiday travel, in line with trends seen across the Asia-Pacific region.

Vietnam’s Record-Breaking Tourism Growth in 2025

The growth in family tourism is part of a broader surge in Vietnam’s overall international visitor arrivals. According to the General Statistics Office, the first 11 months of 2025 saw nearly 19.2 million international visitors, marking a 21% year-on-year increase. This represents the highest number of international arrivals in Vietnam’s history, signaling the country’s continued appeal as a tourism hotspot.
Vietnam’s tourism sector has bounced back strongly after the challenges of the pandemic, and this uptick in family travel is a clear indicator that the country’s tourism infrastructure is ready to cater to the growing demand. Families are drawn to Vietnam’s unique combination of natural beauty, rich cultural heritage, and affordable travel options. The country’s ability to offer family-friendly accommodations, entertainment, and activities has become a key driver for this increased interest.

Why Families Are Choosing Vietnam

Vietnam offers a wide range of attractions and experiences that cater to families, from the bustling streets of Hanoi and Ho Chi Minh City to the tranquil beauty of Ha Long Bay and Phong Nha-Kẻ Bàng National Park. Cities like Hoi An and Hue offer rich cultural experiences that can engage both children and adults, while beaches in Da Nang and Phu Quoc offer an ideal mix of relaxation and adventure.
Families traveling to Vietnam also benefit from the country’s increasingly efficient travel infrastructure. The growth in air connectivity, with more international airlines flying into Vietnamese airports, has made the destination more accessible than ever. Moreover, Vietnam’s relatively low cost of living and travel make it an affordable family vacation option compared to many other international destinations.

Looking Ahead: Vietnam’s Bright Tourism Future

As Vietnam continues to break tourism records, the focus is shifting toward maintaining sustainable growth while preserving the country’s natural and cultural heritage. The influx of international families in 2025 is just one part of a much larger tourism boom, and it is expected to keep growing in the coming years.
With its rapidly expanding tourism sector, Vietnam is well-positioned to continue attracting visitors from across the globe. The country’s family-friendly appeal, combined with its rich cultural offerings, stunning landscapes, and affordability, makes it an ideal choice for those looking to create lasting memories with loved ones.
Vietnam’s impressive growth in family travel interest for 2025 is a testament to its evolving tourism landscape and the growing recognition of its potential as a top family travel destination. As more families from around the world continue to explore Vietnam’s charm, the country is set to remain at the forefront of Southeast Asia’s tourism industry.

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Tags: Destination News, family travel, southeast asia, Tourism news, Travel News

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