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Recently, travel methods that make the most of one’s taste are gaining popularity. One of their choices is a rental car. Klook, a global accommodation, transportation, and activity reservation platform, analyzed its rental car reservation data last year and announced the “2024 Overseas Travel Rental Car Trend.”
Rental cars can operate their travel schedules relatively freely, and they can be moved conveniently and privately, which has recently attracted a lot of attention from travelers. In addition to popular tourist attractions, the number of users is increasing as the demand for travel to small cities or unique destinations that are difficult to visit by public transportation increases.
In fact, Klook’s overseas rental car reservations increased by about 80% year-on-year last year. It turned out that Japan was the country where Koreans booked the most rental cars. It was followed by the United States, Taiwan, Thailand and Italy. In addition, there were many reservations for rental cars in Australia, Canada, and New Zealand, where the natural scenery is beautiful.
In particular, the increase in rental car reservations at local travel destinations favored by Koreans was remarkable. Rental car bookings in Japan and Taiwan increased by 127% and 91% year-on-year in 2024, respectively. In Japan, ▲ Okinawa, ▲ Fukoka, ▲ Sapporo, and Taiwan, ▲ Taipei ▲ Kaohsiung ▲ Taicheng had a high utilization rate.
Visits to small cities using rental cars were also noticeable, confirming the personalized tastes of free travelers who want to find different travel destinations in addition to existing tourist attractions. Last year, Koreans picked up rental cars from 105 Japanese cities and traveled, and in Taiwan, pickups were made in 14 cities. Short-distance travel destinations seem to find not only major cities but also various small cities that can feel the charm of the local area, as there are many returning travelers.
Lee Joon-ho, head of Klook Korea, said, “The demand for rental cars, which guarantee free movement, is also increasing significantly as travel tastes are diversified, such as the recent surge in interest in different travel destinations and activities,” adding, “As we predict that this trend will continue in 2025, we will continue to work hard to upgrade related services so that customers can travel safely and conveniently around the world using Klook rental cars.”
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