Published on March 1, 2026
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Pursuit Attractions and Hospitality, Inc, a leading company in the global tourism sector, has reported strong results for the full year and fourth quarter of 2025. The company continues to exceed expectations, supported by its focus on iconic destinations worldwide and strategic investments in its attractions and hospitality portfolio. The company’s financial performance for 2025 has demonstrated significant growth, with a 23.4 percent year-over-year revenue increase, reaching 452.4 million dollars for the full year. This success is rooted in the company’s ability to recover from challenges, such as the recent wildfires impacting its Jasper properties, and the ongoing demand for experiences at iconic travel destinations.
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Pursuit’s strategy to invest in high-return opportunities and expand its portfolio in globally recognised travel destinations has been a key factor in its success. In 2025, the company saw incremental growth from new experiences, especially in destinations such as Banff and Jasper National Parks, and the launch of the Tabacon Thermal Resort and Spa in Costa Rica. This success is indicative of the broader demand for experiential tourism, with Pursuit capitalising on travellers seeking unique, authentic, and world-class experiences in destinations that highlight nature’s beauty.
As part of its broader transformation, Pursuit has committed to an ambitious growth trajectory. Its focus on expanding into new markets and increasing capacity in its existing locations reflects a robust pipeline for the future. With this, Pursuit is confidently setting its sights on 2026, expecting growth in revenue and Adjusted EBITDA.
Pursuit’s investment strategy includes a significant expansion into new global markets, including the launch of new experiences in sought-after destinations. The company’s acquisition of Tabacon, which added 111 million dollars to its 2025 revenue, is an example of how Pursuit is enhancing its portfolio in high-demand locations. Additionally, the sale of its Flyover Attractions business for approximately 78.4 million dollars aligns with the company’s strategy to streamline its focus on core sightseeing attractions.
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By focusing on its core business of attractions and hospitality in key global destinations, Pursuit aims to create lasting value for its shareholders while delivering memorable experiences for its guests. The company’s growth plans also include the reimagining of its operations, including investment in refreshed and new experiences at locations such as Denali National Park and the Jasper SkyTram.
Looking ahead to 2026, Pursuit is optimistic about its performance and growth trajectory. For the full year, Pursuit has provided guidance of 465 million dollars in revenue, which includes an expected increase in Adjusted EBITDA of approximately 9 percent. Despite the expected sale of Flyover Attractions, Pursuit’s strategic investments and new acquisitions will continue to drive growth. The company is also positioning itself for sustainable, long-term growth, with 2030 revenue targets exceeding 845 million dollars.
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The company’s Vision 2030 strategic plan is centred on four key levers: elevating performance across iconic experiences, expanding through organic growth initiatives such as the Refresh & Build projects, accelerating acquisitions of high-quality attractions, and deploying capital through share repurchases. Pursuit’s focus on these areas underscores its commitment to long-term shareholder value and sustainable growth in the global tourism market.
A significant aspect of Pursuit’s ongoing success is its focus on sustainability and delivering exceptional guest experiences. The company is committed to enhancing its hospitality offerings and attractions with environmentally sustainable practices that align with current consumer demand for eco-conscious travel options. Through its ongoing investments in experiential infrastructure and guest experience improvements, Pursuit aims to provide guests with unforgettable memories while ensuring the long-term viability of its operations.
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As Pursuit continues to expand its presence in iconic destinations worldwide, it remains focused on delivering high-quality tourism experiences that are both environmentally responsible and economically impactful. This commitment to sustainable tourism helps to safeguard the natural beauty of the destinations Pursuit operates in, ensuring these places remain accessible and enjoyable for future generations.
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Tags: 2025 financial results, global tourism, iconic destinations, Pursuit Attractions, revenue growth

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