Overseas tourist arrivals to the United States continued to slump in June according to preliminary figures from the U.S. government. The trend is due to a combination of factors including geopolitical turbulence, economic difficulties and a degraded image of the country in the eyes of many potential travelers.
According to the preliminary numbers released by the National Travel and Tourism Office, visits from overseas to the U.S. is down by -3.4% year-over-year. With 2.8 million overseas travelers in June, the figure represents only 80% of 2019 levels. The overseas figure meanwhile excludes visitors from Canada and Mexico.
From the 20 top inbound markets, 11 showed a decline in June. Ecuador, South Korea, and Australia showed the most significant declines with a respective drop of -14.1%, -10.7% and -10.2%. Arrivals from Western Europe -a top inbound region for the U.S.- were also down by -2.5% in June.
All Scandinavian countries recorded a double-digit decline. It is particularly no surprise that the number of Danes is in free fall following the United States recent position on Greenland. Denmark arrivals were down by -17.8%. Total arrivals from Norway, Sweden and Finland also slumped respectively by -13.9%, -12.8% and -12.7%.
Large markets such as the UK, Germany and France posted also respective declines of -1.1%, -3.7% and -5.5%. Travelers from Poland dropped as well by -3.8%. Compensating partially Europe weak numbers, the U.S. received more visitors from Italy (up 3.4%) and Spain (up 2.1%).
Asia is meanwhile down by -6.9% with double-digit declines recorded for Hong Kong, Indonesia, Pakistan and Vietnam. Large inbound markets such as India and China also posted a drop of respectively -8.1% and -8.3%.
Arrivals from the Middle-East are also suffering. In June, the total number of visitors from that region was down by -15.6%. Only one country posted a gain last month: Egypt with arrivals up by 2.4%.
Meanwhile, the most resilient region in June was Latin America (excluding Mexico). Central American arrivals posted a growth of 6.8% while South American visitors were up by 2.1%. Interestingly, two of the U.S. largest South American inbound markets –Argentina and Brazil– posted respective gains of 15.6% and 18.6%.
In total, the United States received 15.92 million overseas visitors during the first half 2025, a decline of 1.2% compared to the same period of 2024. The slump is meanwhile likely to continue for the rest of the year as predicted by various institutions.
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