Published on January 4, 2026
By: Tuhin Sarkar
Orlando joins New York City, Miami, Los Angeles, Las Vegas, and other U.S. cities, supercharging the tourism economy with the influx of South American tourists. While these cities continue to thrive, Orlando is seeing a massive surge in visitors from South America, adding a new layer of excitement to its tourism scene.
The attractions and appeal of Orlando, from its world-famous theme parks to its sun-soaked resorts, are becoming irresistible to South American travelers who are seeking the ultimate getaway. Meanwhile, Canadians, who have historically dominated U.S. tourism, are experiencing a significant drop in visitation compared to previous years.
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This shift marks a turning point in how Orlando and other top U.S. cities are welcoming international tourists. As South American tourism continues to grow, these destinations are now focusing on how to accommodate the new wave of visitors while adapting to the changing dynamics in the global tourism industry. The arrival of South American tourists in Orlando, alongside New York, Miami, and Las Vegas, is a game-changer, reshaping the future of U.S. tourism for the better.
| City | Visitation (International) | Government Source |
|---|---|---|
| New York City | ~2.0M | SIAT / NTTO (Trade.gov) |
| Miami, FL | ~1.6M | SIAT / NTTO (Trade.gov) |
| Orlando, FL | ~1.5M | SIAT / NTTO (Trade.gov) |
| Los Angeles, CA | ~1.0M | SIAT / NTTO (Trade.gov) |
| Las Vegas, NV | ~865K | SIAT / NTTO (Trade.gov) |
| Chicago, IL | Large International Volume | Tourism records |
| Atlanta, GA | Major Gateway | Airport traffic |
| Dallas / Houston, TX | Significant Inbound | Travel infrastructure |
| San Francisco Bay Area, CA | High Tourism | Airport traffic |
| Boston, MA / Seattle, WA | Emerging markets | Tourism patterns |
South America’s Massive Impact on Orlando’s Tourism Industry
In 2024, Orlando has experienced an unprecedented surge in visitors from South America. Brazil, in particular, has soared as one of Orlando’s largest international markets, with nearly 700,000 tourists making the trip in just one year. As Brazil leads the charge, countries like Argentina, Chile, and Colombia are not far behind, sending waves of eager travelers to the theme parks, hotels, and attractions that Orlando is known for.
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This South American tourism boom has taken the city by storm, making it one of the most coveted destinations for Latin American vacationers. These numbers aren’t just impressive—they’re revolutionary. VisitOrlando reports that in March 2024, Toronto-based flights ranked highest for international arrivals, but what is even more intriguing is how the steady stream of travelers from countries like Brazil and Colombia is reshaping the future of Orlando’s tourism landscape.
VisitOrlando’s Campaigns: Successfully Targeting Latin American Markets
In a bid to capitalize on this surge, VisitOrlando launched a fall and winter campaign designed to encourage more travelers from Canada and Brazil to visit the city. The results? Unquestionable success. With targeted promotions and sales trips, the campaign helped boost Orlando’s profile across Latin America. And it’s clear that this strategic marketing approach has paid off. “We see 20-30% more drivers than any other track in the country,” said Martins, confirming that marketing to Latin American tourists is no longer just an option—it’s a necessity. By tapping into this ever-growing market, Orlando is not just attracting more international visitors; it’s establishing itself as a cultural hub for Latin America.
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The Winter Series: A Major Boost for Orlando’s Latin American Connection
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One of the most exciting developments for the Orlando Kart Center this year is the arrival of the winter series Rok Cup, a race program featuring predominantly Latin American and Canadian drivers. With 30% of the racers hailing from Canada and a significant representation from Brazil, Colombia, and Ecuador, this event is a powerful symbol of how Orlando has become the racing capital for Latin American talent. This influx is not only boosting local tourism, but it’s also placing Orlando at the heart of the Latin American racing community. Racers and teams travel from far and wide, with each event costing up to $20,000. This is a prime example of how niche events, fuelled by Latin American interest, are making Orlando a year-round tourism magnet.
Copa Airlines: The Gateway for South American Travelers to Orlando
Orlando’s international travel scene is largely driven by Copa Airlines, which now accounts for 7.1% of the international flights coming into MCO (Orlando International Airport). This uptick in South American passengers, thanks to Copa’s expanding reach, has transformed the airport’s international traffic, giving a new identity to Orlando’s tourist market. The influence of Copa Airlines can be seen not only in the sheer volume of flights but also in the diverse demographics of visitors now flocking to the city. From families enjoying theme parks to corporate travelers arriving for conventions, Copa Airlines is now seen as the key gateway connecting South America to the heart of Central Florida.
Florida – The Undisputed King of U.S. Tourism, Powered by Canadians and Brazilians
There’s no denying it: Florida is on fire in 2025. Thanks to the influx of Canadian and Brazilian tourists, this sun-soaked paradise is breaking tourism records left and right. Canadians are flocking to Florida’s beaches, theme parks, and luxury resorts, while Brazilians are drawn to the vibrant Miami scene and family-friendly Orlando. With over 1.6 million visitors from Canada alone, and a massive surge from Brazil, Florida has become the ultimate tourism hub for the two countries. Can Florida handle this growth? The city’s international airports are busting at the seams, but it seems that 2025 will be Florida’s biggest year yet. Orlando, Miami, and the Florida Keys are seeing a tourism explosion like never before. Don’t be surprised if this trend continues to dominate for years to come
New York City – Still the Ultimate Urban Destination for Canadians and Brazilians
New York City is the king of urban tourism—and in 2025, it’s showing no signs of slowing down. The Big Apple continues to be the most visited U.S. city by international tourists, with over 2 million visitors recorded in Q1 2025 alone. Brazilians and Canadians are flooding into NYC, eager to experience the city that never sleeps. Canadians are just a short flight away, while Brazilians are finding that NYC offers the perfect blend of culture, shopping, and tourism. From Times Square to Central Park, Broadway to Fifth Avenue, New York remains America’s favourite city for international tourists. But with so many visitors, how long will NYC remain the undisputed tourism capital? As Canadian and Brazilian numbers grow, it’s clear: NYC is an international magnet.
Los Angeles and Miami – U.S. Icons Drawing More Canadians and Brazilians than Ever
Los Angeles and Miami are magnetic tourism hubs for international visitors, especially from Brazil and Canada. Los Angeles, with its world-class entertainment, beaches, and iconic attractions, continues to see massive numbers of Brazilian tourists, while Canadians are attracted to LA’s glamour and sunny weather. The Hollywood Walk of Fame, Venice Beach, and Universal Studios have never been more crowded with eager visitors. But it’s Miami, with its Latin American flair, that continues to shine in 2025. Brazilians are flocking to Miami’s vibrant nightlife, beaches, and art deco district. Canadians, always in search of warmer weather, are loving Miami’s laid-back atmosphere. The bustling tourist traffic in these cities is undeniable. Will they be able to maintain their status as tourism superstars?
Las Vegas – The Entertainment Capital of the World Attracting a Massive Surge in Brazilian Visitors
Las Vegas is synonymous with high-energy entertainment, and in 2025, it’s seeing an unprecedented surge in visitors from Brazil. Known for its casinos, nightlife, and live performances, Las Vegas is attracting thousands of Brazilian tourists looking for thrills and excitement. The glitzy lights of the Strip are drawing in Brazilians like never before, with luxurious resorts, world-class shows, and casino floors proving irresistible. Canadians also continue to flock to Vegas for its non-stop entertainment and luxurious resorts. The tourism boom has become so significant that Las Vegas now ranks as one of the top destinations for Brazilian tourists. Will the city’s expanding tourism infrastructure be able to handle the growing demand? It’s clear: Las Vegas is now a global tourism magnet for both Canadians and Brazilians.
| City | Canadian Tourist Presence | Brazilian Tourist Presence | Comparative Insight |
|---|---|---|---|
| New York City | Very Strong (~1.1 million) | Strong (~250,000–300,000) | Canada maintains higher volume overall. Brazil’s relative share is growing in NYC, but Canadians still make up a larger segment of visitors. |
| Miami, Florida | Strong (~700,000) | Very Strong (~500,000–600,000) | Brazil now has a higher proportion of visitors compared to Canada in Miami, driven by cultural and air connections to South America. |
| Orlando, Florida | Very Strong (~600,000–700,000) | Strong (~250,000–300,000) | Canada leads in total visitor numbers, but Brazil’s market for theme parks and leisure tourism continues to expand. |
| Los Angeles, California | Strong (~400,000–500,000) | Moderate to Strong (~200,000–300,000) | Canada historically larger, but Brazil’s share is increasing due to LA’s appeal in entertainment, urban culture, and shopping. |
| Las Vegas, Nevada | Moderate (~200,000–300,000) | Strong (~350,000) | Brazil has seen rising interest in Las Vegas, particularly for entertainment and gaming, while Canada has declined slightly in 2025 compared to prior years. |
| Chicago, Illinois | Strong (~350,000–450,000) | Moderate (~100,000–150,000) | Canada continues to hold a strong presence in Chicago with higher visitor volume, while Brazilian presence remains moderate but growing. |
| San Francisco, California | Moderate (~250,000–300,000) | Moderate (~150,000–200,000) | Canada continues to drive strong traffic to the Bay Area, though Brazil is making headway with increased direct air service and cultural attractions. |
| Houston, Texas | Moderate (~300,000) | Moderate (~100,000–150,000) | Houston sees significant Canadian traffic, especially from business and oil sector connections, while Brazil contributes more in leisure tourism. |
| Boston, Massachusetts | Moderate (~200,000) | Moderate (~80,000–100,000) | Canada leads in numbers due to proximity, but Brazil’s tourism in New England is gaining attention for historic and seasonal experiences. |
| Seattle, Washington | Moderate (~150,000) | Moderate (~75,000–100,000) | Canadian visitors dominate, but Brazil shows potential with growing direct flight routes and interest in tech and urban tourism. |
Hawaii and Arizona – Canadian and Brazilian Snowbirds Flock to These Stunning Getaways
Hawaii and Arizona have emerged as top destinations for snowbirds—both Canadians and Brazilians—seeking the perfect winter escape. Hawaii, with its tropical paradise, stunning beaches, and lush landscapes, continues to be a dream getaway for Canadians, escaping the harsh winter. Brazilians, eager to explore new destinations, are increasingly choosing Hawaii’s pristine islands for their tropical retreats. Meanwhile, Arizona, with its desert landscapes, Grand Canyon, and outdoor activities, has become the ideal destination for those seeking sun and adventure. Canadians flock to Arizona’s golf courses, while Brazilians love the outdoor beauty of the state. But what’s next? Will these states be able to keep up with the growing demand for warm-weather tourism? With sunshine year-round, it’s likely that Hawaii and Arizona will continue to thrive as go-to tourist spots.
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Tags: Canadian tourism decline, florida travel, international tourism trends, Orlando tourism, South American tourists
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Tags: Canadian tourism decline, florida travel, international tourism trends, Orlando tourism, South American tourists
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