Hospitality & Catering News
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SSP has categorised these changes into three tiers:
The desire for new experiences: Consumers are seeking new and memorable experiences that engage multiple senses beyond taste alone.
The acceleration of digital technologies: With the acceleration of the development of digital technologies, the demand from consumers for products and services that speed up and simplify their experiences is increasing.
The need for value: Economic instability and the impact of inflation means value matters more than ever.
The importance of sustainability: People are becoming increasingly conscious of how their choices and purchases impact the environment, people and their local and global communities. As a result, many are actively seeking to reduce their environmental footprint by choosing brands and products that align with their values.
Finally, SSP’s whitepaper also explores current trends in the way consumers think and behave while they are travelling and how this affects what they expect from their dining options.
Global travel continues to grow: Travel remains a priority for consumers who are now travelling more for leisure than business.
Travel behaviours are changing rapidly: Interest in ‘bleisure’ trips – travel combining business trips with holiday travel – continues to increase. Travellers are also planning more trips outside traditional holiday seasons, as travel evolves into an ‘all-year activity’.
Commenting on the publication of the whitepaper, Jeremy Fennell, Group Chief Operating Officer at SSP, said; “We are the food travel experts – and that expertise must be underpinned by a profound understanding of how the travelling consumer thinks and behaves. To deliver fantastic experiences wherever we operate, we stay close to our customers’ evolving demands and what needs to be done to help our clients meet those needs.
“In the fast-changing post-covid world, the pace at which trends have emerged has accelerated at an unprecedented rate, meaning keeping abreast of change and reacting to it quickly is an even more demanding process. Across our business, we run a spectrum of some of the most comprehensive studies within our industry to identify and track emerging trends as well as map the regional differences in these shifts.
“And of course how we use knowledge we have gathered is crucial. Here at SSP, it’s the foundation of our planning, and we use it to create innovative brands, on-trend menus, and inspiring environments that delight passengers today, and will continue to delight them in the future.”
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