Published on September 17, 2025
By: Tuhin Sarkar
Las Vegas joins New York City, Chicago, and Los Angeles in offering massive discounts and special deals to attract tourists from Canada and Mexico. As these cities face a decline in international visitors, the new offers are designed to boost tourism and help local economies recover. With rising travel costs and other barriers affecting tourism, these US cities are stepping up to provide exciting and affordable experiences for travelers. The discounts span across hotels, attractions, restaurants, and entertainment, making it more accessible for tourists to enjoy the vibrant sights and activities each city has to offer. By launching these enticing campaigns, Las Vegas, New York City, Chicago, and Los Angeles hope to draw in more visitors from Canada and Mexico, revitalizing their local economies and supporting businesses that rely on tourism.
The tourism industry in the United States has been facing challenges in recent months, especially with Canadian tourists visiting less. In response to this drop, several U.S. cities have decided to take action by offering big discounts across hotels, attractions, dining, and entertainment. The goal of these discount campaigns is to bring tourists back and help local economies recover.

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This article will explore how U.S. cities are launching these campaigns, why they are needed, and how they are designed to attract more visitors.

The Decline in Canadian Tourism: What’s Happening?

Canadian tourists have been an important source of visitors to the United States for many years. However, there has been a noticeable decline in the number of Canadians travelling to the U.S. recently. According to recent reports, Canadian visits to the U.S. have dropped sharply, with a 34% decrease in Canadian car visits in August compared to the previous year. This decline is due to several factors, including higher travel costs, a stronger U.S. dollar, and tensions between the two countries over policies like tariffs and immigration.

The decline in Canadian tourists is significant because they make up a large portion of the U.S. tourism market. With fewer Canadians visiting, local businesses that rely on tourism, such as hotels, restaurants, and attractions, have seen a decrease in their revenues.

How U.S. Cities Are Responding: Discount Campaigns to Attract Tourists

In response to this decline, many U.S. cities have launched city-wide discount campaigns to encourage more tourists to visit. These initiatives aim to offer attractive deals on various experiences like accommodation, meals, and entertainment. Let’s take a closer look at some of the cities leading the way with these campaigns.

Las Vegas: A Bold Step to Revive Tourism

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Las Vegas has been one of the cities hit hardest by the drop in tourism. Known for its vibrant nightlife, luxurious hotels, and famous shows, the city has long attracted visitors from around the world, including a large number of Canadians. To combat the decline, the Las Vegas Convention and Visitors Authority (LVCVA) launched the “Fabulous 5-Day Sale” from September 22 to September 26. This event offers discounts on everything from hotel rooms and attractions to dining and entertainment.
For instance, visitors can enjoy 20% off tickets to the High Roller observation wheel and reduced prices for gondola rides at The Venetian. Moreover, adventure lovers can get unlimited zipline rides at Fremont Street’s Slotzilla for just $69. The sale includes over 50 hotel packages, special offers for local residents, and great discounts on shows and dining. This strategy is aimed at boosting the number of tourists visiting Las Vegas this fall, while also reminding people that Las Vegas doesn’t have to be expensive.

New York City: Welcoming Tourists with Special Deals

New York City, one of the most popular tourist destinations in the world, is also feeling the effects of the decline in Canadian tourism. To attract more visitors, the city has launched the “With Love + Liberty, New York City” campaign. The campaign is focused on promoting the city’s welcoming atmosphere and offers various discounts on hotels, attractions, and dining to encourage tourists to visit.
New York City is using a combination of digital marketing, social media, and traditional advertising to promote these discounts. The campaign emphasizes New York’s diverse culture, iconic landmarks, and vibrant arts scene, encouraging both international tourists and locals to explore all that the city has to offer.

Chicago: Highlighting the City’s Unique Attractions

Chicago is another major city that has rolled out a city-wide discount campaign. The “Never Done. Never Outdone.” campaign is designed to attract both new and returning visitors to the city. Chicago is using these discounts to highlight its many unique offerings, including its famous architecture, world-class museums, and beautiful parks.
Chicago’s strategy focuses on offering bundled deals that include discounted tickets for local attractions, dining, and entertainment. By working with local businesses and cultural institutions, the city hopes to revive tourism and stimulate its economy. The discounts are designed to appeal to a wide range of tourists, from those interested in culture and history to those looking for outdoor activities.

Los Angeles: Capturing the Spirit of the City

Los Angeles, known for its beautiful weather, beaches, and film industry, has also launched an aggressive marketing campaign to attract tourists. The city’s new ad campaign for Fall 2024 focuses on the city’s diversity and vibrant culture. The campaign highlights Los Angeles’ arts scene, entertainment options, and world-class dining, with special promotions on hotels, tickets, and experiences.
The Los Angeles Tourism and Convention Board has partnered with local businesses to offer discounts on everything from hotels to famous attractions like Universal Studios and the Hollywood Walk of Fame. The goal is to position Los Angeles as an affordable and exciting destination for visitors, encouraging more people to travel to the city.

The Impact on Local Economies

The discount campaigns in these U.S. cities are not just about attracting tourists. They are also about supporting local economies that have been negatively impacted by the decline in Canadian tourism. The tourism sector plays a crucial role in the economy of many U.S. cities. For example, Las Vegas relies heavily on tourism for its hotel industry, entertainment sector, and casinos. Similarly, cities like New York, Chicago, and Los Angeles depend on tourism dollars to support local businesses and create jobs.
By offering discounts, these cities hope to boost tourism numbers, increase spending in local shops and restaurants, and bring more visitors to their attractions. As more tourists visit these cities, they will spend money on hotels, food, and entertainment, which will help create jobs and improve the local economy.

A Smart Strategy to Rebuild Visitor Numbers

These city-wide discount campaigns are a smart way to rebuild tourism in the U.S. As the country faces challenges with declining international visitors, including Canadians, it is crucial for cities to adapt and find ways to attract tourists. By offering discounts, these cities are showing that they are still affordable and welcoming destinations for all types of travelers.
Moreover, these campaigns provide an opportunity to showcase the unique features of each city. For instance, Las Vegas is known for its exciting nightlife, New York City for its diverse culture, and Chicago for its architecture and museums. By offering deals on these attractions, cities can entice tourists to explore what makes them special.

Looking Ahead: Will the Campaigns Help?

While the campaigns are a promising start, the future of tourism in the U.S. will depend on how effectively these cities can continue to adapt to the changing landscape. With factors like rising travel costs, a strong U.S. dollar, and political tensions, attracting tourists will continue to be a challenge. However, these discount campaigns offer a glimpse of how cities can creatively respond to declining tourism numbers and keep their economies strong.
It is clear that cities like Las Vegas, New York, Chicago, and Los Angeles are taking the right steps by offering valuable discounts and promotions to attract tourists. These efforts will likely pay off in the short term, helping to boost visitor numbers during the fall season and beyond.
As Canadian tourist numbers decline, U.S. cities are taking bold and proactive steps to revitalize their tourism sectors. Through city-wide discount campaigns, they are offering special deals on everything from hotels to dining and entertainment. This strategy not only aims to attract tourists but also to stimulate local economies that rely heavily on the tourism industry. Cities like Las Vegas, New York, Chicago, and Los Angeles are leading the way with these initiatives, showing that even in challenging times, innovation and collaboration can help bring tourists back.
For tourists looking for an affordable and exciting getaway, now is the perfect time to explore what these U.S. cities have to offer. With incredible deals available, travelers can experience the best of each city without breaking the bank.
Las Vegas, known for its vibrant nightlife, extravagant shows, and towering resorts, is taking bold action to boost tourism after a sharp decline in visitor numbers. To counteract the ongoing slump, the city is rolling out its inaugural city-wide discount initiative. The aim is clear: reignite interest and make the iconic destination more accessible to travelers looking for a mix of affordability and excitement.
This push comes after an 8% drop in tourism this year, including a dramatic 12% dip in July. The Las Vegas Convention and Visitors Authority (LVCVA) is confident that the new “Fabulous 5-Day Sale” will rejuvenate the city’s appeal. Set to run from September 22 to September 26, this campaign offers remarkable discounts across the city—from hotel stays and attractions to dining experiences and entertainment.

What You Can Expect During the 5-Day Sale

The “Fabulous 5-Day Sale” is an exciting opportunity for travelers to experience Las Vegas without breaking the bank. During the sale event, guests will enjoy unbeatable deals across a wide range of experiences, making it easier than ever to visit the world-famous city on a budget. This sale is designed to cater to a diverse audience, ensuring that both first-time visitors and returning tourists can take advantage of the exclusive offers.
Expect significant savings on hotel accommodations, with packages that provide excellent value for money. For those looking to explore the city’s famous landmarks, discounts are available for the High Roller observation wheel, gondola rides at The Venetian, and even green fees at The Strat’s Atomic Golf. Adventure seekers can also indulge in unlimited zipline rides at Fremont Street’s Slotzilla for only $69.
In addition, the sale extends to over 50 hotel packages, which include discounts for families, couples, and solo travelers. Shows, dining, and drinks are also part of the promotion, making it the perfect time to experience the best that Las Vegas has to offer at a fraction of the usual price.

Strategic Collaboration to Drive Value Across Las Vegas

What makes this campaign unique is the level of collaboration among businesses across the city. For the first time ever, Las Vegas is uniting hotels, attractions, resorts, and restaurants to pool their resources and offer a comprehensive discount initiative. The goal is not only to fill hotel rooms but to rebrand the city as an affordable and exciting travel destination.
This strategic approach helps ensure that every corner of the city benefits. Whether you’re planning to stay on the Strip, explore downtown, or visit resorts outside of the central areas, there’s something for everyone. The aim is to position Las Vegas as a diverse destination that welcomes all types of travelers, whether they’re here for business or leisure.

Amplified Marketing Efforts to Maximise Reach

To ensure the success of the campaign, the LVCVA has invested in an extensive marketing strategy. The city’s iconic “Welcome to Fabulous” campaign is being ramped up to include a variety of eye-catching advertisements that spotlight the discounts. National TV commercials, social media influencer collaborations, and a countdown clock on the official website are just a few ways the sale is being promoted.
One of the most compelling features of the marketing campaign is the use of social media influencers. These influencers are showcasing the city’s attractions and special offers, helping to reach a younger, digitally-savvy audience. Additionally, there’s a highly engaging promotional video that highlights the unique experiences available during the sale, drawing in both seasoned Las Vegas fans and potential first-time visitors.
In addition, the sale will be promoted through a series of dynamic displays around the city. From illuminated billboards on the Strip to 3D ads in Times Square, the “Welcome to Fabulous” campaign is creating a buzz both in Las Vegas and beyond.

The Broader ‘Welcome to Fabulous’ Campaign

This 5-day sale is part of a broader marketing push by the LVCVA to reposition Las Vegas as a must-visit destination. The “Welcome to Fabulous” campaign launched earlier this month has already made waves through national television commercials during the NFL season opener and eye-catching installations throughout the city.
A 3D billboard display in Times Square and vibrant advertisements at Allegiant Stadium, home to the Las Vegas Raiders, further amplify the city’s presence. This holistic marketing effort aims to show travelers that Las Vegas isn’t just a glamorous destination but one that offers both excitement and value for money.

Las Vegas’ Strategy for Long-Term Growth

While the current focus is on increasing tourism this fall, the LVCVA’s long-term goals are equally ambitious. The sale is a precursor to Las Vegas’ plans for a significant rebound in 2026, which is expected to see a rise in convention bookings and group travel. By offering generous discounts now, the city aims to foster brand loyalty and ensure that future visitors remember their affordable yet thrilling Las Vegas experience.
This move also aligns with Las Vegas’ strategy of diversifying its tourism portfolio. By making Las Vegas accessible to a wider range of travelers, the city hopes to maintain momentum leading into the next few years and solidify its position as a premier global destination. The focus is on revitalising the leisure and business travel sectors simultaneously, ensuring that both types of tourists benefit from enhanced affordability.

A Smart Strategy to Combat the 2023 Tourism Slump

The downturn in tourism this year, particularly in the summer months, has highlighted the need for a strategic shift in how Las Vegas markets itself. The 12% drop in visitor numbers in July sent a clear message that the city needed to refocus on delivering value, not just glitz and glamour. With the new “Fabulous 5-Day Sale,” Las Vegas is directly addressing these challenges by offering tangible savings that enhance the overall visitor experience.
This initiative doesn’t just aim to reverse the downward trend; it seeks to build lasting relationships with a broader base of travelers. By demonstrating that Las Vegas is both a world-class entertainment hub and an affordable destination, the city hopes to attract new tourists while retaining the loyalty of long-time visitors.

Las Vegas Destination Guide: Everything You Need to Know for an Unforgettable Trip

Tourism Industry in Las Vegas: A City That Never Stops Thriving

As of August 2025, Las Vegas has seen a resurgence in its tourism industry, which is expected to continue growing despite the challenges posed by declining international visitors from Canada and Mexico. The tourism industry in the city has seen a boost with a steady increase in domestic visitors. Hotel occupancy rates are up, particularly in luxury and boutique hotels, as more people are drawn to the vibrant experiences on the Strip.
Visitors’ spending continues to drive the local economy, with a significant portion of the spending directed towards high-end dining, entertainment, and shopping. In 2025, Las Vegas expects to see nearly $40 billion in total visitor spending. The casino and hotel industries remain pillars of this growth, with several large resorts offering exciting new attractions, shows, and dining options to entice travelers.
In terms of cruise tourism, Las Vegas is not a cruise destination itself but remains a significant partner in pre- and post-cruise travel for those visiting the West Coast. The city has capitalized on the influx of tourists visiting from nearby ports like Los Angeles and San Diego.
The city’s tourism sector, including hotels and casinos, has been pivotal in providing employment for thousands, with the hotel industry employing over 150,000 workers as of mid-2025. With the introduction of several new initiatives, such as massive discount campaigns, Las Vegas continues to allure travelers from across the globe, ensuring that it remains a premier destination for both leisure and business tourism.

Destination Overview and General Info

Las Vegas, often referred to as the “Entertainment Capital of the World,” is located in the heart of Nevada’s Mojave Desert. The city is famous for its 24-hour nightlife, with glittering casinos, nightclubs, and the iconic Las Vegas Strip being the focal point of most visitors’ experiences. Las Vegas is a city built for excess, where visitors can enjoy an ever-expanding list of luxury hotels, world-class entertainment, gourmet dining, and high-stakes gambling.
While the Strip offers the ultimate Las Vegas experience, the city also boasts a vibrant cultural scene, with multiple museums, art galleries, and performances that reflect the diversity of its residents and visitors. From its early days as a desert oasis built on the allure of casinos and quick entertainment to its current status as a global entertainment hub, Las Vegas has reinvented itself countless times. Whether you’re here to try your luck, catch a headline show, or indulge in some serious shopping, Las Vegas is a place to dream big.

Top Attractions and Hidden Gems

Las Vegas is a city brimming with iconic attractions and hidden gems. Among the must-see spots are:

• The Las Vegas Strip: The world-famous stretch of road is home to some of the city’s most iconic resorts and casinos, including the Bellagio, Caesars Palace, and the Venetian.
• Fountains of Bellagio: These world-renowned fountains put on a stunning show set to music and lights, and are a must-see for any visitor.
• The High Roller: The world’s tallest observation wheel offers stunning views of the Strip and the surrounding desert.
• Fremont Street Experience: This five-block area is home to vintage Vegas charm, featuring an LED canopy and free nightly light shows.
• Red Rock Canyon: Located just outside the city, this natural wonder offers hiking and beautiful desert scenery, providing a peaceful escape from the city bustle.

Hidden gems include the Neon Museum, where old neon signs are preserved, and Area 15, an immersive entertainment venue offering a blend of art, music, and entertainment.

Activities and Experiences

Las Vegas is known for its variety of activities and experiences, catering to all kinds of travelers:

• Adventure: For outdoor enthusiasts, Red Rock Canyon and Hoover Dam provide hiking, biking, and nature walks. Those seeking more adrenaline can experience the thrill of skydiving or take a spin on one of the thrill rides atop The STRAT Tower.
• Culture: The city also has a burgeoning arts and culture scene, with the Nevada Museum of Art and the Smith Center for Performing Arts offering a dose of culture. You can also visit the Mob Museum to explore the city’s history with organized crime.
• Food: Las Vegas is home to some of the best restaurants in the world, with celebrity chefs like Gordon Ramsay and Wolfgang Puck opening eateries. From gourmet dining to late-night eats, the city offers something for every palate.
• Shopping: Las Vegas offers a shopping paradise, from the luxury stores at The Shops at Crystals to the more affordable outlets like Las Vegas North Premium Outlets.
• Nightlife: The city’s nightlife is legendary, with nightclubs such as Omnia and XS attracting some of the world’s top DJs.

Accommodation Types and Tips

Las Vegas offers a wide variety of accommodation options, from luxurious resorts to budget-friendly hotels. Here’s a breakdown of the types of accommodations you can expect:

• Luxury Hotels: Iconic resorts like The Venetian, Wynn Las Vegas, and Bellagio offer opulent rooms and top-tier amenities, including pools, spas, and Michelin-starred restaurants.
• Mid-Range Hotels: Hotels like The Cosmopolitan and Planet Hollywood offer a good mix of affordability and luxury, with stylish rooms, pools, and entertainment options.
• Budget Hotels: If you’re on a budget, consider staying at places like Excalibur or Circus Circus, which offer affordable accommodations with fun attractions for families.

Tip: Book early, especially during peak times like New Year’s Eve, CES, or major conventions, to secure better rates and ensure availability.

Local Food and Must-Try Dishes

Las Vegas is a foodie’s dream destination. From all-you-can-eat buffets to Michelin-star dining, the city’s food scene has it all. Here are some must-try dishes:

• Buffets: The city’s legendary buffets, such as the Bacchanal Buffet at Caesars Palace, offer endless options ranging from fresh seafood to international cuisine.
• Steak: Enjoy a perfectly cooked steak at SW Steakhouse at Wynn Las Vegas or Delmonico Steakhouse at The Venetian.
• Asian Cuisine: Las Vegas is known for its incredible Asian food. Try Wing Lei, the first Chinese restaurant in the U.S. to earn a Michelin star, or enjoy sushi at Kabuto.
• Street Food: Don’t miss a visit to Tacos El Gordo, a local favorite for authentic Tijuana-style tacos.

Transportation and How to Get Around

Las Vegas is a city built for tourists, and getting around is relatively easy. The Las Vegas Monorail offers a convenient way to travel along the Strip, while taxis and ride-share services like Uber and Lyft are widely available. For those planning to rent a car, the city’s roads are well-maintained and easy to navigate.
Tip: If you’re staying on the Strip, many of the major attractions are within walking distance, so consider leaving the car at the hotel.

Costs, Budgeting, and Money Tips

Las Vegas can be as affordable or as extravagant as you want it to be. Hotel prices range from $40 a night at budget properties to $500 or more for luxury resorts. Dining costs can vary, with buffets costing $30 to $50 per person and fine dining running upwards of $100 per person. If you’re planning to gamble, it’s important to set a budget, as the costs can add up quickly.
Tip: Many casinos offer free drinks while you’re gambling, but remember to tip your servers. You can also find happy hour specials and discounted tickets for shows and attractions.

Visa Requirements and Travel Restrictions

For most international visitors, Las Vegas requires a valid passport and a U.S. visa. Citizens of certain countries can apply for a Visa Waiver Program (VWP), which allows for travel to the U.S. for tourism purposes without a visa for up to 90 days. It’s important to check with the U.S. embassy or consulate in your country to confirm the latest visa requirements before your trip.

Practical Travel Info (Safety, Internet, Language, Local Customs)

Las Vegas is generally safe for tourists, though like any large city, it’s essential to be aware of your surroundings, especially at night. The city’s police department is highly visible and accessible to ensure the safety of visitors.

• Internet: Most hotels, restaurants, and cafes offer free Wi-Fi, but it’s always a good idea to have a mobile hotspot if you need reliable internet access on the go.
• Language: English is the primary language spoken in Las Vegas, though Spanish is also common due to the large Latino community.
• Local Customs: Tipping is customary in Las Vegas. It’s common to tip hotel staff, taxi drivers, and waiters between 15% and 20%.

Itineraries or Travel Tips

• 3-Day Weekend: Day 1: Visit the Fremont Street Experience and enjoy the nightly light show. Day 2: Spend the day exploring the Strip and visit the Bellagio Fountains and Caesars Palace. Day 3: Take a trip to Red Rock Canyon for hiking and scenic views.
• For Food Lovers: Start with a breakfast buffet at Bacchanal, spend the afternoon at a celebrity chef restaurant like Gordon Ramsay’s Hell’s Kitchen, and finish your evening with a cocktail at the Skyfall Lounge at Delano.

Preparing for 2026 and Beyond

Looking ahead, Las Vegas is gearing up for a major boost in tourism in the coming years. With conventions and group travel set to rise in 2026, the LVCVA is hoping to create a ripple effect of increased travel and awareness that will extend well beyond this sale. The success of the “Fabulous 5-Day Sale” will be instrumental in building the city’s reputation as a destination for all types of travelers, not just those seeking lavish experiences.
As the city moves forward, there will be a continuous push to offer both value and excitement to all visitors. The sale is just the beginning of a broader effort to make Las Vegas a top choice for both short-term visits and long-term stays.

The Road Ahead for Las Vegas Tourism

In conclusion, Las Vegas’ new city-wide discount campaign marks a significant shift in how the city attracts visitors. By offering irresistible deals and highlighting the value in every corner of the city, Las Vegas is set to regain its momentum and reinvigorate its tourism sector. This effort is not just about increasing numbers but about positioning the city as a destination for all, regardless of budget.
As the “Fabulous 5-Day Sale” draws near, travelers are encouraged to take advantage of the many discounts and explore all that Las Vegas has to offer. With its combination of affordability and excitement, the city is poised to make a strong comeback, ready to dazzle visitors once again.

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Tags: Canadian tourism decline, Chicago, Las Vegas, Los Angeles, New York

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