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JetBlue Launches ‘TrueBlue Travel’ Platform, Renaming ‘Paisly’ and Adding Features – Upgraded Points

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JetBlue is making it easier than ever to turn your travel plans into TrueBlue rewards — even when you’re not flying.
The airline rebranded its non-flight booking platform as TrueBlue Travel, replacing the former Paisly name and expanding what you can book and where you can use your TrueBlue points. Whether you’re renting a car, booking a hotel, or planning full vacation packages, JetBlue wants to be at the center of your next trip.
Here’s what the new platform does and how it boosts the value of JetBlue’s loyalty program.
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TrueBlue Travel is the refreshed name for JetBlue’s travel booking portal, which was previously branded as Paisly by JetBlue. While the technology and services remain powered by JetBlue’s wholly owned travel services subsidiary, Paisly, the new branding ties everything directly into JetBlue’s TrueBlue loyalty program.
JetBlue announced the new website on August 5, 2025, and it’s already live for bookings.
Through the TrueBlue Travel site, members can now book:
The platform touts benefits like a hotel price match, up to 20% off hotels, up to 35% off rental cars, and free cancellation on rental car reservations. You must be signed into your TrueBlue account to take advantage of these benefits.
You don’t need to be flying JetBlue to book through the platform, but linking an upcoming flight or logging into your TrueBlue account unlocks exclusive member discounts and personalized offers. JetBlue also offers 24/7 support via its “Helpful Humans” team, which continues the airline’s emphasis on human-first service.
This launch is part of JetBlue’s broader JetForward strategy, which aims to create a more customer-centric business while expanding its presence across the travel industry. In short, JetBlue wants to be more than just an airline.
One of the most meaningful changes is that you can redeem TrueBlue points not only for JetBlue flights but also for hotels and car rentals booked through TrueBlue Travel. That added flexibility can help travelers get more value from their points.
Members also earn TrueBlue points and Tiles (which count toward Mosaic elite status) on eligible purchases. Here’s how it works:
Those with a JetBlue credit card earn even more points:
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JetBlue’s launch of TrueBlue Travel is more than just a new name. It’s an expansion of how members can engage with the airline’s loyalty program. By letting travelers earn and redeem points on non-flight bookings, JetBlue is making its rewards more flexible, accessible, and useful.
Whether you’re planning a full vacation or need a car rental for a weekend trip, TrueBlue Travel gives you a reason to keep your loyalty within the JetBlue ecosystem, even when you’re not in the air.
The information regarding The JetBlue Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
The information regarding the JetBlue Premier World Elite Mastercard® was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
The information regarding The JetBlue Plus Card was independently collected by Upgraded Points and not provided nor reviewed by the issuer.
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Ryan completed his goal of visiting every country in the world in December of 2023 and is letting his wife choose their destinations, including revisiting some favorites. Over the years, he’s written about award travel for publications including AwardWallet, The Points Guy, USA Today Blueprint, CNBC Select, Tripadvisor, Point.me, and Forbes Advisor.
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