Published on February 24, 2026
Image generated with Ai
In recent years, it has seemed as though every other person you know is heading to Japan and sharing their experiences on social media. Whether it’s the cherry blossoms in full bloom or the bustling streets of Tokyo, Japan has become an iconic travel destination. It’s not just your friends traveling there either – the country is experiencing a boom in international tourism, and it’s not alone. According to the latest World Tourism Barometer from the United Nations, published in the first edition of 2026, global tourism continues to grow at a rapid pace, with several countries showing remarkable increases in international arrivals.
The report reveals that, in 2025, international tourism saw a significant rise despite global challenges. Among the nations that have experienced the highest growth in tourist numbers, Japan leads the way, followed closely by Brazil, Egypt, and several other emerging destinations. Here’s a deeper look into the booming travel destinations and what made them so popular.
Japan has emerged as one of the top destinations for international travelers. The country saw a 17% increase in international arrivals through November 2025 compared to 2024, signaling a rapid recovery and growth in tourism. Japan’s distinct blend of tradition and modernity continues to attract tourists from across the globe. From the neon-lit streets of Tokyo to the tranquil temples in Kyoto, Japan’s cultural and natural beauty remains unparalleled. Tourists flock to experience the famed cherry blossoms, the cutting-edge technology, and the world-renowned cuisine.
Brazil has experienced an impressive surge in tourism, with international arrivals increasing by 37% in 2025 compared to the previous year. This uptick is driven by a variety of factors, including the iconic Carnival festival held annually in February. Carnival attracts thousands of visitors who come to witness the vibrant parades, samba performances, and parties that take over the streets of Rio de Janeiro and other major cities. Additionally, Rio’s status as UNESCO’s World Book Capital in 2025 further fueled Brazil’s tourism. The free Lady Gaga concert held on Copacabana Beach also likely attracted international crowds, contributing to the country’s tourism boom.
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Egypt, a country steeped in history, saw a 20% increase in international arrivals, largely thanks to the opening of the Grand Egyptian Museum. This world-class museum, located near the Pyramids of Giza, showcases a vast collection of ancient Egyptian artifacts, including treasures from the tomb of King Tutankhamun. The museum’s soft opening in October 2024, followed by its grand opening in November 2025, has made Egypt an even more appealing destination for history enthusiasts. Beyond the museum, Egypt’s ancient monuments, such as the Great Pyramids and the Sphinx, continue to captivate visitors.
Iceland has seen a remarkable 29% growth in tourism, driven by a combination of natural phenomena and a growing interest in unique travel experiences. The solar maximum in late 2024 led to an increase in Northern Lights activity, which undoubtedly drew travelers looking to witness this awe-inspiring natural display. Additionally, the total solar eclipse in August 2025, which plunged parts of Iceland into darkness for up to two minutes, became a major attraction. These celestial events, along with Iceland’s stunning landscapes, such as glaciers, volcanoes, and geothermal hot springs, continue to make it one of Europe’s fastest-growing destinations.
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Morocco has experienced a 14% increase in international arrivals, continuing its rise as a premier travel destination in North Africa. Known for its stunning desert landscapes, ancient cities like Marrakech, and rich cultural heritage, Morocco offers an immersive travel experience. Tourists flock to wander the narrow streets of Marrakech’s Medina, explore the Sahara Desert, or visit the historic city of Fes, making Morocco an increasingly popular destination for those seeking adventure and culture.
The Seychelles, a tropical archipelago in the Indian Ocean, has seen a 13% increase in international arrivals. This paradise destination, known for its pristine beaches, turquoise waters, and vibrant marine life, continues to attract honeymooners, adventure seekers, and those simply looking to relax in luxury. Seychelles offers some of the world’s most beautiful beaches, and its commitment to preserving the environment and marine life has further solidified its place as a top travel destination.
Bhutan, a small Himalayan kingdom, experienced a 30% growth in tourism in 2025. Known for its stunning mountain landscapes, rich Buddhist culture, and commitment to preserving its environment and traditions, Bhutan has become increasingly popular among travelers looking for a unique and peaceful destination. The country’s policy of “High Value, Low Impact” tourism ensures that visitors can enjoy its natural beauty without overburdening the environment. Bhutan’s strong focus on the well-being of its people and its “Gross National Happiness” philosophy have made it a must-visit destination for those seeking both adventure and mindfulness.
Guyana, located in South America, saw a 24% increase in international arrivals in 2025. This eco-tourism hotspot offers pristine rainforests, abundant wildlife, and a diverse cultural experience. Tourists visit Guyana to explore its untouched nature, including the stunning Kaieteur Falls and the vast Rupununi savannahs. The country’s commitment to sustainable tourism and conservation makes it an attractive destination for eco-conscious travelers.
South Africa saw a 19% increase in international arrivals, fueled by its wide range of attractions. From the cosmopolitan city of Cape Town and its iconic Table Mountain to the wildlife-rich Kruger National Park, South Africa continues to captivate travelers with its diverse landscapes, wildlife, and cultural offerings. The country remains one of the most popular destinations in Africa for safaris, vibrant city life, and historical landmarks, including Robben Island, where Nelson Mandela was imprisoned.
In total, 2025 saw an estimated 1.52 billion international tourists, with Europe remaining the most popular destination region, welcoming 793 million visitors. The report notes that despite inflation in tourism services and geopolitical challenges, travel demand remained strong, although it did soften somewhat toward the end of the year. This robust growth in international arrivals highlights the enduring appeal of travel, with more people exploring the diverse corners of the world.
As the world becomes more connected, these destinations reflect the diverse interests of modern travelers, from historical sites and cultural experiences to natural wonders and cutting-edge events. Whether it’s exploring Japan’s culture, witnessing Brazil’s Carnival, or marveling at Egypt’s ancient wonders, the growing trend of global tourism is set to continue in 2026 and beyond.
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Tags: breaking records, japan, Tourism news, Travel News

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