Published on January 31, 2026
In 2025, Japan and South Korea achieved an all-time high in traveler exchanges, reflecting a thriving and mutually beneficial tourism relationship between the two nations. This surge in tourism underscores the growing appeal of both destinations, as well as the increasing ease of travel due to enhanced air connectivity and improved bilateral relations. The numbers are not just a statistic—they represent a vibrant cultural exchange, deeper economic ties, and an exciting future for tourism in both countries.

Japan-South Korea Travel Surge in 2025: A Milestone for Tourism

According to official statistics, South Korea welcomed 3.65 million Japanese tourists in 2025, marking a 400,000 increase from the previous year. Meanwhile, Japan attracted a staggering 9.45 million South Korean visitors in the same period. This means the combined total of travelers between the two nations surpassed an impressive 13 million, setting a new record for bilateral tourism.

This surge can be attributed to several factors, including the growing popularity of cultural exchanges, the influence of K-Pop and South Korean dramas on younger generations in Japan, and the strengthening of diplomatic ties between the two countries.

Tourist Attractions in South Korea for Japanese Travelers

Japanese travelers are increasingly venturing beyond the major cities like Seoul and Busan to explore South Korea’s more tranquil destinations. Popular among these are:

• Hot Springs Resorts: Many Japanese visitors are seeking the therapeutic benefits of South Korea’s famed hot spring resorts.
• Golfing Destinations: South Korea has become a prime location for Japanese golfers, offering scenic courses and favorable weather.
• Cultural and Historic Sites: As Japan and South Korea share a complex but rich historical connection, Japanese travelers are exploring Gyeongju, Incheon, and other historical cities.

Why Japan Remains a Popular Destination for South Koreans

Advertisement

For South Koreans, Japan continues to hold a special place as a travel destination, especially among younger generations. The allure of K-Pop stars and the pop culture phenomenon associated with Japanese anime and fashion make Japan a hotspot for South Korean tourists. Additionally, Japanese cities like Tokyo, Kyoto, and Osaka offer unique experiences that appeal to a wide variety of tastes.

• Culinary Tourism: Japanese cuisine, including sushi, ramen, and tempura, remains a major draw for South Koreans visiting Japan.
• Shopping: The luxury shopping districts in Ginza, Shibuya, and Omotesando continue to attract South Korean fashion lovers.
• Cultural and Nature Experiences: South Korean tourists enjoy immersing themselves in the rich history and cultural offerings of Japan, from traditional tea ceremonies to scenic nature walks in Hakone or Kyoto.

Enhanced Air Connectivity Driving Tourism Growth

In recent years, airline companies have ramped up their services, making it easier and more affordable for travelers to journey between Japan and South Korea. Direct flights between key cities have played a major role in boosting tourism figures. In 2025 alone, several new routes were introduced to accommodate the increasing demand for travel:

• Shizuoka to Busan: This route will begin regular flights in March 2026, marking a significant development in air connectivity between Japan’s lesser-known cities and South Korea’s second-largest city.
• Increased Frequency of Flights: Major airlines like Japan Airlines (JAL), Korean Air, and Asiana Airlines have increased their flight frequencies, especially during peak seasons, to accommodate the growing number of tourists.

Advertisement
Advertisement
These routes not only serve to meet the demand for travel but also foster deeper cultural exchanges between the two nations, as more people are able to visit each other’s countries with ease.

Airline Services to Enhance the Travel Experience

• Luxury Airlines: High-end airlines are making the journey more comfortable for travelers, offering amenities such as lounge access, fine dining, and entertainment on flights.
• Budget Airlines: Affordable flights through budget carriers like Peach Aviation and T’way Air are also making it easier for younger travelers to explore the neighboring country without breaking the bank.

Political and Diplomatic Relations Driving the Increase in Travel

The increase in travel between Japan and South Korea is not solely the result of air connectivity or popular culture. Improving diplomatic relations have played a crucial role. After a period of strained relations, both countries have worked to improve communication and understanding, leading to relaxed travel restrictions and better bilateral ties.

• Visa Policies: Both Japan and South Korea have streamlined visa processes, making it easier for tourists to visit without excessive paperwork.
• Cultural Diplomacy: Both nations have invested in cultural diplomacy, promoting tourism through official programs, exchange initiatives, and joint events such as Korea-Japan Tourism Year celebrations.

As a result, more people from each country are visiting the other, whether for leisure, business, or cultural exploration.

Impact on Local Economies and Future Tourism Outlook

The record number of travelers between Japan and South Korea in 2025 is having a positive impact on local economies in both countries. Tourism revenue has risen, benefiting local businesses such as restaurants, hotels, and transportation services.

• Economic Benefits: In South Korea, Japanese visitors have contributed to increased spending in local markets, boosting the hospitality and service industries.
• Tourism in Japan: South Korean tourists have contributed significantly to Japan’s retail, hospitality, and cultural sectors. The popularity of shopping and food tourism has made South Korea one of Japan’s top inbound tourism markets.

Looking ahead, both countries are optimistic about continuing the upward trend in tourism. With direct flights expanding and cultural exchanges thriving, it is expected that the number of travelers will continue to grow in the coming years.

Conclusion: A Bright Future for Japan-South Korea Tourism

The tourism boom between Japan and South Korea in 2025 reflects a dynamic shift in bilateral relations and the growing interest in cross-cultural experiences. As both nations continue to strengthen their diplomatic ties, improve travel connectivity, and promote their unique cultures, the future of tourism between the two countries looks incredibly promising.
From hot springs and golf resorts in South Korea to culinary delights and cultural heritage in Japan, both countries offer a wide range of attractions for travelers. With more flights, easier visa policies, and a deepening cultural connection, the tourism exchange between Japan and South Korea is set to break even more records in the years to come.

Advertisement
Tags: japan, japan airlines, Seoul, south korea, Tokyo

I want to receive travel news and trade event updates from Travel And Tour World. I have read Travel And Tour World's Privacy Notice .
Sunday, February 1, 2026
Sunday, February 1, 2026
Sunday, February 1, 2026
Sunday, February 1, 2026
Saturday, January 31, 2026
Saturday, January 31, 2026
Sunday, February 1, 2026
Sunday, February 1, 2026

source