Destination Jamaica has reaffirmed its dominance on the international tourism scene, securing two major awards at the 2024 TravelPulse Canada Readers’ Choice Awards. At a gala event held on May 15, Jamaica was named Best Tourist Board – Caribbean and Best Destination – Caribbean, continuing its winning streak in the Canadian market.
This marks the fifth consecutive year that Jamaica has been honoured by TravelPulse Canada readers, a testament to the Jamaica Tourist Board’s (JTB) sustained excellence and strong presence in promoting the island to Canadian travellers.
“These accolades reflect the consistent dedication of our tourism team and partners,” said Hon. Edmund Bartlett, Minister of Tourism. “Jamaica’s brand continues to resonate with Canadian travellers, and this recognition is a testament to our strategic efforts in service excellence, innovation, and relationship building. We thank our Canadian travel advisors for their unwavering support and partnership.”
Over the years, Jamaica has earned a slew of honours from TravelPulse Canada, including Tourist Board of the Year – Overall for four straight years (2020–2023), and Best Tourist Board – Caribbean/Mexico annually from 2020 to 2023. In 2023 alone, the island was recognized as both the Best Destination – Caribbean and the Favourite Honeymoon Destination.
Donovan White, Director of Tourism, also welcomed the accolades: “To be acknowledged year after year by TravelPulse Canada is a clear signal that our message is reaching the right people and that our destination continues to exceed expectations. These awards belong to the entire tourism community—from our team at the JTB to the hoteliers, attractions, and travel advisors who help make Jamaica shine.”
Angella Bennett, Regional Director, Canada, at the Jamaica Tourist Board, echoed the sentiment, adding, “We are thrilled to be recognized once again by TravelPulse Canada’s valued community of travel advisors. This is a true reflection of the relationships we’ve built, the trust we’ve earned, and the passion Canadians have for Jamaica.”
The TravelPulse Canada Readers’ Choice Awards are voted on by thousands of Canadian travel advisors across more than 30 categories. Jamaica’s continued recognition underscores its lasting appeal and leadership in delivering world-class travel experiences.
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