Published on December 5, 2025
Holland America Line has set a new record for U.S. bookings, surpassing its previous high with a 19% increase in Black Friday weekend sales. The surge in bookings highlights the growing demand for Alaska vacations, with 2026 Alaska cruises leading the charge. The success of the sale, which ran from Black Friday to Cyber Monday, reflects the increasing popularity of immersive travel experiences, particularly in destinations like Alaska, where travelers can explore glaciers, wildlife, and Denali National Park.

Record Sales Reflect Growing Travel Demand

The recent Black Friday weekend marked a significant milestone for Holland America Line as it set a new record for U.S. bookings. Sales were up by 19% compared to the same period last year, with guests opting for a wide range of cruise options for 2026. The surge was particularly strong for Alaska cruises and Alaska Cruisetours, which offer a combination of scenic ocean voyages and overland adventures. These tours provide travellers with an in-depth exploration of Alaska’s stunning landscapes and abundant wildlife.

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While Alaska continues to be a top destination for cruise enthusiasts, the sales record also reflects a broadening interest in a variety of destinations. In addition to the 2026 Alaska cruises, guests are booking cruises in the Caribbean and even planning South American voyages as far out as 2028.

Alaska Cruises Remain a Top Choice

For travellers seeking nature, adventure, and scenic beauty, Alaska cruises continue to dominate the bookings, with Holland America offering unmatched access to the state’s iconic glaciers and wildlife sightings. The cruise line has long been a leader in Alaskan travel, with a fleet that brings guests closer to Alaska’s rugged beauty than any other operator. The increase in bookings for 2026 suggests that travellers are eager to reconnect with nature and experience the majesty of Alaska’s wilderness.

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Alaska Cruisetours, which combine the traditional cruise experience with a land-based journey, remain particularly appealing. These tours allow guests to visit Denali National Park, where they can see North America’s tallest peak and encounter wildlife in its natural habitat. The opportunity to experience both the coast and the interior of Alaska has made these cruises even more popular among those seeking a comprehensive travel experience.

Black Friday Incentives and Future Travel Trends

The increase in bookings coincides with Holland America’s special Black Friday/Cyber Monday promotions, which offered discounts of up to 30% on cruise fares, along with a minimal $25 deposit. The sale, which ran through December 4, made it more accessible for travellers to plan their dream vacations, while still taking advantage of unbeatable deals.

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This sales success is a clear indicator that consumers are prioritising experiences over material goods this holiday season, as they look for leisurely vacations that create lasting memories. Holland America Line’s carefully crafted itineraries, exceptional service, and commitment to connecting guests with unique destinations align perfectly with this growing trend of experience-driven travel.

A Focus on Quality and Connection

As one of the premier cruise lines, Holland America Line has built its reputation on offering memorable, immersive travel experiences. The brand’s 150-year legacy of exploring the world with expertly curated itineraries and a focus on enriching experiences makes it a leader in the cruise industry. With its premium service, award-winning onboard experiences, and deep connections to local destinations, Holland America continues to stand out in a competitive market.
The line’s Alaska cruises, in particular, offer guests more than just a sightseeing trip. Through its Global Fresh Fish Program and commitment to showcasing the best of each destination, Holland America ensures that every guest’s journey is immersive and enriching, allowing them to savour the essence of each location.

Booking Success Sets the Stage for Unforgettable Alaska Adventures

Holland America Line’s record-breaking Black Friday weekend bookings signal a growing interest in immersive and leisurely travel experiences, particularly in destinations like Alaska. With a strong focus on providing travellers with the opportunity to connect with nature and explore majestic landscapes, the cruise line is well positioned for another successful year. The surge in bookings for 2026 Alaska cruises and Alaska Cruisetours highlights the increasing demand for premium, experience-driven travel that offers unforgettable memories and genuine connections to the world’s most beautiful destinations.

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Tags: 2025 cruise sales, alaska, Alaska cruises 2026, Alaska Cruisetours, Black Friday cruise sales

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