Travel Trends of 2025: Travel in 2025 wasn’t about rushing from one landmark to another, it was about slowing down and travelling with intent. Across the globe, people began to prioritise experiences that felt personal, thoughtful and better aligned with their values. From choosing eco-friendly stays to relying on technology for smarter planning, the year marked a clear change in travel behaviour. These trends didn’t just influence destinations; they reshaped how holidays were planned, experienced and remembered. Discover how travel trends reshaped the way we explored the world this year:
In 2025, travellers became far more conscious of how their journeys affected the planet. Many chose eco-friendly stays, local transport, and low-impact experiences over luxury that comes at an environmental cost. Hotels focusing on renewable energy, waste reduction and local sourcing gained preference. Travellers also showed interest in supporting small businesses and communities, making tourism more responsible and meaningful.
Travel in 2025 was no longer about sightseeing alone – it was about doing. People wanted hands-on experiences such as local food tours, craft workshops, village stays and cultural festivals. In a National Geographic report, it highlights, “The concept of experiential travel refers to immersive experiences – the kind that aims to forge a deeper connection with a destination than can usually be had from traditional leisure holidays.”
Travellers looked for stories they could live, not just places they could photograph. This shift made trips feel more personal, memorable and deeply connected to local traditions.
Artificial intelligence quietly transformed how people planned their holidays in 2025. Travellers used AI tools to create personalised itineraries based on budget, travel style and interests. This year people have extensively used Meta AI, Google Gemini, Chat GPT, and other AI tools for planning their 3 to 5 days trip. From suggesting the best travel routes to updates on weather and bookings, AI made planning easier and less stressful. It allowed travellers to spend more time enjoying the trip rather than organising it.
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Night-time travel experiences gained popularity in 2025 as people sought quieter, cooler, and more unique ways to explore destinations. BBC states, “Noctourism: nocturnal + tourism – encompasses nighttime travel experiences, from late-opening museums to bioluminescent beaches to northern lights watching.” Activities such as night safaris, stargazing, and illuminated heritage tours became more common. Noctotourism allowed travellers to see familiar places differently, away from crowds and under a completely new atmosphere.
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Movies and web series strongly influenced travel choices in 2025. “Set jetting or film tourism is defined as tourist travel to a destination because of its appearance in a film (or films). It is being driven by the globalisation of the entertainment industry, has been attributed to raising the awareness of previously unheard of tourist destinations, and regenerating waning interest in others”, states Caribbean Tourism Organisation report. Fans flocked to destinations showcased on screen, whether scenic European towns, desert landscapes, or iconic filming locations in India. This trend, known as set-jetting, blended entertainment with tourism, allowing travellers to experience places they had already fallen in love with through storytelling and cinema.
This 2025 travel became more personal, more aligned with how we live, work and care for our planet. The trends of this year show us that holidaying isn’t only about seeing famous landmarks, but about feeling a place and its soul.
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