Photo Credit: Expedia Group is adding a car rental product to its B2B offerings.  Unsplash / Jamie Street
Expedia Group is helpings third parties sell travel — but the company could be creating more competition with itself.
Expedia Group is rapidly expanding its B2B business, which powers hotel booking capabilities for bank and airline apps. The company said Wednesday it is expanding its offering to include four new products: Flights, rental cars, ticketed activities, and travel insurance. 
Its B2b clients include Delta, American Express Global Business Travel, JPMorgan Chase, Marriott Vacations, Walmart, Trip.com, and 60,000 others — and now they can offer more Expedia products through their consumer apps.
Clients have been asking for this for years, according to Alfonso Paredes, president
Expedia Group is broadening its B2B business by introducing new products such as flights, rental cars, ticketed activities, and travel insurance, allowing major clients—including banks, airlines, and travel agencies—to offer a wider range of travel services through their own consumer apps. This move aligns with Expedia’s vision to become a one-stop-shop for B2B travel and has contributed to notable revenue growth, despite broader economic uncertainties. However, some industry analysts caution that this strategy may intensify competition, as it empowers third parties—like credit card companies—to become significant players in the travel space.
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