Published on February 9, 2026
Southwest Airlines is officially launching its first-ever flights to St. Thomas, marking a pivotal moment for the airline and the island’s tourism industry. Starting February 5, 2026, direct flights from Orlando and Baltimore to Cyril E. King International Airport will provide U.S. travelers with a hassle-free, passport-free escape to the Caribbean, just in time for peak vacation season.
This new service is expected to deliver a significant economic boost to the U.S. Virgin Islands, adding more options for tourists seeking a tropical getaway with all the benefits of traveling within U.S. territories. By flying into St. Thomas, travelers can enjoy the sun, sea, and culture of the island without the complexities of international immigration procedures.

A Historic Milestone for Southwest and the U.S. Virgin Islands

The announcement of Southwest Airlines’ service to St. Thomas represents a historic moment for both the airline and the Caribbean territory. Southwest has not only expanded its route map but also delivered on the growing demand for accessible Caribbean destinations. For the U.S. Virgin Islands, this expansion strengthens the local tourism economy, which has been steadily recovering and diversifying in recent years.
According to Southwest executives, the decision to add St. Thomas to its portfolio of destinations reflects the airline’s commitment to offering more options for travelers seeking warm-weather destinations. In addition, the island’s appeal as a year-round destination makes it a prime candidate for Southwest’s latest expansion.

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The U.S. Virgin Islands government and tourism officials have hailed this new service as a transformative win, one that underscores years of investment in infrastructure and ongoing efforts to position the territory as a competitive destination in the Caribbean.

New Nonstop Routes to St. Thomas: Year-Round Accessibility for Florida and East Coast Travelers

Starting in February 2026, travelers from Orlando and Baltimore will have daily and weekly options to fly directly to Cyril E. King International Airport. The Orlando service will operate daily, offering a late morning departure and early afternoon arrival in St. Thomas, giving leisure travelers plenty of time to settle in before sunset. The return flight is scheduled to depart in the early evening, ensuring that guests can make the most of their last day on the island.

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The service from Baltimore/Washington International Thurgood Marshall Airport will be slightly more limited, initially running on Saturdays. This limited schedule will allow Southwest to gauge demand before potentially expanding service. Still, it offers additional flexibility for East Coast travelers eager to explore the island.

Boosting St. Thomas Tourism: The Ripple Effects of Southwest Airlines’ New Service

Tourism is the lifeblood of the U.S. Virgin Islands, and St. Thomas in particular is a hotspot for cruise passengers and resort guests drawn to its picturesque beaches, vibrant Charlotte Amalie harbor, and historical sites. With the addition of Southwest Airlines, local tourism officials expect a marked increase in both new visitors and longer stays.
The impact of Southwest’s entry is expected to be felt throughout the local economy, with hotels, vacation rentals, and small businesses anticipating a boost in bookings. The convenience of nonstop flights is expected to appeal to a broader audience, including families, budget-conscious travelers, and those looking for a low-cost carrier option to the Caribbean. Additionally, increased seat capacity will likely lead to better hotel occupancy rates and more diverse visitor demographics, with repeat guests and first-time visitors flocking to the island.
This new air service is also expected to drive independent travel, encouraging more visitors to book stays in smaller hotels, boutique properties, and vacation rentals, beyond the large resorts. The increase in air traffic will benefit not only the tourism industry but also support local industries such as transportation, food services, and excursions.

Expansion of Airlift and Connectivity Across the U.S. Virgin Islands

Southwest’s arrival is part of a broader strategy to improve air service to the U.S. Virgin Islands, which has seen an uptick in routes from other major U.S. cities. New flights to St. Croix and expanded service to St. Thomas reflect a concerted effort to increase connectivity as the islands work to diversify their visitor base.
Officials are confident that Southwest’s service will be a vital addition to the growing portfolio of U.S. and international carriers flying to the Virgin Islands. With increased competition and capacity, airfares may decrease, opening up the islands to a wider range of visitors. As a result, the territory could see even more interest from conference groups, incentive trips, and destination weddings, making it a more attractive location for these high-value tourism segments.

Why St. Thomas Is Perfect for Southwest Travelers

For many, Southwest Airlines has long been synonymous with affordable, hassle-free domestic flights. St. Thomas, with its easy access from the U.S. mainland, makes an ideal destination for those who want to experience the Caribbean without dealing with the complexities of international travel. U.S. citizens do not need a passport to travel to the U.S. Virgin Islands, making it an attractive option for first-time visitors to the Caribbean.
The island’s offerings are also perfectly suited for Southwest’s customer base. Known for its accessible beaches, vibrant shopping districts, and affordable excursions, St. Thomas appeals to travelers seeking flexibility and value. Whether it’s snorkeling over coral reefs, visiting historic sites, or simply relaxing by the water, St. Thomas offers something for everyone.

Economic and Social Impacts: Local Expectations for Growth

Locally, economic planners expect Southwest’s new service to result in significant gains for the U.S. Virgin Islands economy. The new flights will likely lead to increased visitor spending, job creation, and higher government revenues. With Southwest’s affordability, tourism planners are optimistic about expanding the territory’s visitor base, especially among groups and families.
However, local authorities are mindful of balancing this growth with sustainability. As more visitors arrive, the island’s fragile natural resources and cultural heritage must be protected. Sustainable tourism practices, along with community involvement, will be essential in ensuring that the influx of tourists benefits the islands while preserving its beauty and traditions.

Conclusion: St. Thomas Enters a New Era of Connectivity and Growth

With Southwest Airlines’ new service, St. Thomas stands at the threshold of a new era in Caribbean tourism. The increased connectivity, convenience, and affordability will make the U.S. Virgin Islands more accessible to U.S. travelers, with ripple effects throughout the local economy. As tourism infrastructure continues to grow, St. Thomas is poised to become one of the most popular and sought-after destinations in the Caribbean, attracting visitors from all walks of life.

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Tags: baltimore, caribbean, Orlando, St. Thomas, Tourism

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