Published on January 24, 2026
Tourism to the United States from France has been on the decline, with a significant 7% drop in 2025 compared to previous years. The soaring costs associated with visiting the US, combined with economic challenges and changing political dynamics, have made American vacations less appealing to French tourists. As inflation continues to escalate, it has become increasingly expensive for French travelers to visit iconic US landmarks such as the Grand Canyon and Bryce Canyon. These shifts in travel patterns are not just a concern for French visitors but have also impacted other international markets, with Germans and Canadians seeing similar declines in their travel habits.
The US has traditionally been a sought-after destination for European travelers, especially for French tourists looking to experience its vast landscapes and cultural hubs. However, rising prices and a shifting political climate are contributing to the slowdown in bookings. French tour operators are feeling the squeeze, with many seeing a 15% drop in their customer base. AmériGo, a French tour operator known for organizing trips across the American West, has faced a sharp reduction in bookings, forcing many operators to rethink their offerings.

The Cost of Experiencing Iconic US Destinations Soars

The cost of a trip to the US has skyrocketed in recent years, leading to a dramatic rise in prices for popular tours. For instance, a two-week trip across the American West used to cost around €3,000 per person but now tops €5,500, causing a significant number of potential travelers to reconsider. Jean Eustache, CEO of AmériGo, points out the sharp rise in basic expenses such as meals and accommodations, making the US a less affordable destination for French vacationers. A basic breakfast in the US now costs upwards of $40 (€34), which is a shock for many who are used to lower costs in their home country.
This surge in pricing is linked to inflationary pressures that are making travel to the US increasingly inaccessible for a broad demographic. As a result, many French tourists have opted to shift their attention to other destinations, especially Canada, where the exchange rate is more favorable and prices are relatively lower compared to the US.

The Role of Political Climate in Shaping Travel Decisions

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In addition to financial factors, the political climate in the US has played a role in deterring potential visitors. With the US grappling with internal and external political tensions, some international tourists, including French travelers, are feeling less inclined to visit. The uncertainty surrounding domestic policies, including the political stances of the current administration, has created a sense of unease for many looking to vacation in the US.
Although the political landscape may not be the primary reason for the decline, it certainly adds to the overall picture of why fewer French tourists are opting for the US as their travel destination. With the growing costs and changing perceptions of safety, France has seen its citizens exploring other international locations for vacations that are perceived as more stable or affordable.

How US Tour Operators Are Adapting to the Challenges

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The tourism industry in the US is facing a tough challenge as it navigates this downturn in French visitors. With the drop in demand from France, some US-based travel companies are trying to adapt by diversifying their offerings and lowering prices to attract international customers. Some operators are working to repackage their tours to focus on affordable destinations within the US or even offer alternative experiences in Canada to maintain their customer base.
Companies like AmériGo are also exploring Canadian tourism as an alternative, recognizing the opportunity to tap into a market that is more cost-effective. With Canada’s close proximity and favorable exchange rates, French tourists may be more inclined to explore its natural beauty, from the stunning views of the Rocky Mountains to the vibrant culture of Montreal. However, this shift to Canada does not come without its own challenges, as many travelers still desire the quintessential American experience, which is hard to replicate north of the border.

Summer 2026 Bookings Show Early Signs of Struggle

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As the 2026 summer season draws nearer, early booking figures indicate that the trend is not likely to reverse anytime soon. French bookings for 2026 have already dropped by 30%, signaling a tough year ahead for US-based tour operators. The surge in prices and the reluctance of French travelers to commit to expensive and politically charged destinations are evident. Operators are hoping that the situation will stabilize, but for now, many are bracing for a difficult season.
Given the combination of inflation, rising travel costs, and political uncertainties, the US tourism industry faces a tough road ahead in trying to win back the lost volume of French visitors. In response, many in the industry are turning to creative marketing strategies, appealing to a broader audience by highlighting the diversity of American experiences, from the beaches of Florida to the urban sprawl of New York City.

Travel Tips for French Tourists Looking to Visit the US

For French tourists still determined to visit the United States, here are some practical tips:

1. Book Early: With fewer people booking US tours, early reservations can often secure better prices and reduce the impact of rising travel costs.
2. Consider Alternative Destinations: Explore off-the-beaten-path destinations within the US that are less expensive but equally impressive. Places like Sedona, Zion National Park, and Charleston offer unique experiences at a fraction of the cost.
3. Be Flexible with Travel Dates: Traveling during off-peak seasons can dramatically reduce costs and help avoid the high prices of summer.
4. Look into Alternative Accommodations: Instead of booking traditional hotels, consider vacation rentals or budget-friendly lodgings to save on accommodation costs.

A Shift in Travel Preferences: Looking Beyond the US

The ongoing decline in French tourism to the United States is not just a passing trend but may mark a more significant shift in travel behavior. With inflation and political concerns influencing where people choose to travel, French tourists are starting to favor alternative destinations that provide better value for money and fewer uncertainties. While the US remains a dream destination for many, it’s clear that other countries, especially Canada, are poised to take its place as French travelers’ go-to destinations.

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Tags: French Tourists, price hikes, tourism industry impact, Travel Trends 2026, US tourism 2025

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