Published on October 14, 2025
Cruise Planners, which is the largest home-based travel advisor franchise network in America, has unveiled an array of exciting marketing initiatives at their recent annual convention. These new resources are designed to motivate travel, simplify the advisor-client process, and improve overall client and advisor experiences. The new marketing enhancements are free additions to the marketing support already available to franchise owners and demonstrate the brand’s ongoing commitment to making travel planning easy and personal for everyone involved.

New Digital Tools to Improve the Travel Advisor-Client Relationship

Among the key updates is the launch of a newly redesigned corporate website. The mobile-first platform is tailored to efficiently connect travelers with Cruise Planners advisors based on their trip type, whether they are planning cruises, tours, or resort stays. This new structure makes it simpler for potential customers to find the right advisor for their specific needs. The website also introduces a “Get Inspired” section featuring blogs, videos, and special travel offers, providing added value for travelers seeking inspiration and expert advice.

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Additionally, Cruise Planners advisors will soon benefit from new, customisable personal websites. These sites will be aligned with the corporate brand but designed to reflect the individual specialties of each advisor. Streamlined navigation, engaging visuals, and easy access to special offers and vacation search tools will allow advisors to showcase their expertise and attract new clients, further enhancing the customer experience.

Introducing the ‘Timeless Romance’ Brochure for Couples

Cruise Planners is also launching the ‘Timeless Romance’ travel brochure, designed specifically for couples seeking honeymoons, anniversaries, destination weddings, or romantic getaways. This brochure will feature a curated selection of cruises, resorts, and unique experiences, positioning Cruise Planners advisors as specialists in romance travel planning. The brochure is designed to appeal to clients looking for personalised, luxury travel experiences, reinforcing the brand’s commitment to meeting the specific needs of each guest.

Exclusive Shopping Perks for Clients with the New Port Shopping Program

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As part of its continuous efforts to enhance the travel experience, Cruise Planners is introducing a new Port Shopping Program. This initiative offers exclusive shopping perks for clients visiting popular cruise ports, including destinations in the Caribbean, Alaska, and Hawaii. By accessing their MyTrips account, clients can unlock discounts, free gifts, and special offers, which can be redeemed at participating stores by showing a mobile device. This initiative is designed to add extra value to clients’ travel experiences, making their trips even more rewarding.

Empowering Advisors with New Tools for Success

The introduction of these new tools marks another milestone in Cruise Planners’ efforts to support its franchise network. As Michelle Fee, Founder and CEO, highlights, Cruise Planners is dedicated to equipping advisors with the resources they need to succeed in a competitive marketplace. The redesigned corporate website and upcoming personal advisor websites will provide a stronger business platform for advisors, helping them attract clients, build relationships, and ultimately drive their success.

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These new marketing initiatives are part of Cruise Planners’ long-standing commitment to offering its network of over 3,000 franchise owners innovative tools, proprietary booking systems, and technology that support both the business and the clients it serves. The company’s recognition as the number one travel franchise by Entrepreneur Magazine for 18 consecutive years further solidifies its position as a leader in the travel industry.

A New Era of Travel Marketing and Customer Engagement

The new marketing tools offered by Cruise Planners represent a major leap forward in improving the overall experience of advisors and clients, and demonstrate the wonder of innovation. From personalised advisor websites to the ‘Timeless Romance‘ brochure to the Port Shopping Program, these new tools enable Cruise Planners to address the changing needs of today’s travellers. By equipping its network of advisors with innovative tools and exclusive highlights, Cruise Planners is proactively setting the pace for industry trends, positioning itself as a trusted leader in the travel franchise community.

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Tags: advisor websites, client engagement, Cruise Planners, cruise travel, franchise network

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