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ConsumerSignals is a longitudinal exploration of consumer spending behavior and the drivers behind it. Every month, we survey thousands of consumers across more than a dozen countries about their sense of financial well-being, spending intentions, and upcoming purchases big and small—from their next trip to the grocery store to upcoming vacations, next vehicle purchase, and more.
Now in its fourth year, ConsumerSignals provides a view into consumers’ everyday finances and the spending strategies being used to navigate an unpredictable world. We invite you to explore our interactive data dashboard, collection of proprietary consumer indices, and deep-dive articles. Filters
Financial well-being is measured across six dimensions of financial health (details in the info button above).
Higher index values indicate stronger financial well-being.
The global index line represents an average of eight of the top 10 global economies by 2022 GDP according to World Bank.
Global financial well-being: A robust recovery losing momentum
Consumers navigate financial ups and downs
Delve into the metrics that comprise Deloitte’s FWBI and more Filters
Financing today, banking on tomorrow
From one financial challenge to the next
The pursuit of happiness … if you can afford it
Percentage of survey respondents concerned about rising prices for everyday purchases
71% of global respondents are concerned about rising prices for everyday purchases, down from 76% nine months ago.
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Source: Deloitte research, current survey wave.
When inflation concerns persist for too long
Percentage of survey respondents concerned about rising prices for everyday purchases
71% of global respondents are concerned about rising prices for everyday purchases, down from 76% nine months ago.
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Spending Categories
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Source: Deloitte research from September 2021 to present.
The value-seeking consumer
Living in inflation’s wake
Spending intentions represent the amount consumers estimate they’ll spend over the next four weeks.
Estimated monthly spending amount (% change) (Base = Avg Oct/Nov/Dec 2021) Filters
Spending intentions are represented using a three-month exponential moving average (EMA). An exponential moving average (EMA) is a type of moving average that places more weight on recent data points, making it more responsive to recent price changes compared to a simple moving average (SMA). EMA is commonly used to smooth out data and help visualize long-term trends.
Non-discretionary categories were recategorized to include housing, transportation, groceries, and health care.
Source: Deloitte research from November 2021 to present.
Estimated monthly spending amount
Globally, recreation and entertainment, leisure travel, and restaurants represented an estimated 20% of the consumer’s wallet in January, up slightly from 19% a year ago.
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Spending Categories
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Child care category added in March 2022.
Source: Deloitte research from September 2021 to present.
The shape of consumer spending
Insights on everyday purchases to splurges
Sept 2022 = 100 Filters
Everyone needs to eat, but food is becoming less affordable for some.
The FFI is a monthly proprietary measure of behaviors associated with financial stress at the grocery store—and how they may be shaping the way consumers shop for food.
Higher index values indicate consumers cite being more frugal.
Source: Deloitte research from September 2022 to present.
Food fight: Consumers confront inflation with frugality
Explore the cost-saving behaviors that comprise Deloitte’s FFI
Globally, saving by reducing at-home food waste and only buying essentials are among the two most popular ways consumers continue to navigate higher food prices.
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Grocery shopping with personality
Economize
Trade-off
Source: Deloitte research from September 2022 to present.
Percentage of respondents that expect higher prices next month
59% of global respondents expect higher gas or fuel prices in December, down from 68% six months ago.
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From September 2021 to August 2022, respondents cited their perception of current prices compared to the prior month. Starting in September 2022, respondents cited their expectations of prices in the upcoming month.
Source: Deloitte research from September 2021 to present.
Insight into where consumers are splurging, how much they’re spending, and what’s driving it
76% of US respondents in December made at least one splurge purchase to treat themselves, up from 71% last month, and up from 69% a year ago. .
Median amount of last splurge purchase
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Data shown represents the percentage of survey respondents who made their last splurge purchase in a particular category (rolling two months).
Source: Deloitte research from September 2022 to present.
For consumers, splurges aren’t just lipstick
Among respondents who made a splurge purchase in the past month
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A view into global leisure travel demand and how consumers are weighing planning decisions for upcoming trips
Percentage that plan to engage in each travel segment for leisure travel within the next three months
32% of global respondents plan to book international flights for leisure travel within the next three months, up from 30% a year ago.
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Source: Deloitte research from September 2021 to present.
Bags packed: Reuniting with lost vacations
Which statements best describe how you’re thinking about your next leisure trip? (among survey respondents planning to travel for leisure within the next three months)
Globally, consumers say they are least willing to make cost compromises around hotel locations, convenience of flight itineraries, and vacation destinations.
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Net intent represents the percentage of survey respondents that selected the more expensive trip option (top row) minus the less expensive trip option (bottom row).
Source: Deloitte research from September 2022 to present.
Exploring vehicle purchase intentions and key mobility behaviors
October 2021 = 100 Filters
Climbing the EV transformation mountain
Mobility in the eye of the storm
What is the main reason you will be acquiring a vehicle?
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Average daily driving distance
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Expecting higher gas/fuel prices next month
What type of engine would you prefer in your next vehicle?
46% of global respondents would prefer an EV for their next vehicle, up from 43% a year ago.
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Climbing the EV transformation mountain
Mobility in the eye of the storm
The collective experience over the past few years has transformed consumers’ attitudes, behaviors, and spending intentions. We look at how these implications have evolved through the pandemic and into a challenging economic environment highlighted by high inflation, recessionary risk, and geopolitical conflicts. Follow ConsumerSignals to be part of an always-on conversation that reacts quickly to provide insights in a polycrisis world.
Twice a year, Deloitte explores how environmental awareness and related behaviors are shifting by surveying respondents globally across three main spheres—home, workplace, and civic participation. The results can help leaders track how environmental sustainability and related issues are impacting daily lives, yielding important signals about how consumers, employees, and communities are changing over time.
The Deloitte Consumer Industry Center delivers insights that help leaders in the automotive, consumer products, retail, transportation, hospitality, and services sectors better understand their business environment and where it’s heading.
The Global Automotive Consumer Study helps to inform Deloitte’s point of view on the evolution of mobility, smart cities, connectivity, sustainability, and other issues surrounding the movement of people and goods.
Spending while saving: Pricing headwinds lead companies to look elsewhere for profitable growth
The promise of intelligent interaction: Monetizing mass to micro
Travel demand is expected to remain strong in the year ahead. To help companies maximize the opportunities available, our annual travel industry outlook explores four key trends travel companies will need to navigate throughout 2025—from emerging AI use cases to a new administration.
Consumers and the companies that serve them face a rapidly changing world, altering what, how, and where we buy products and services. Both consumers and businesses are buying into better products, services, and solutions to achieve their goals. The Deloitte Consumer Industry Center delivers insights to help automotive, consumer products, retail, transportation, hospitality, and services sector executives better understand their business environment, its direction, and the choices in front of them.
Steve Rogers
Managing Director
Deloitte Insights and our research centers deliver proprietary research designed to help organizations turn their aspirations into action.
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