Published on December 30, 2025
As reported in the newly published “2025 Culture and Tourism Data Report” by Douyin, the culture and tourism consumption in China is still quite steady, showing an impressive 42% rise in orders regarding hotels and tourism products. The trend of immersive travel continues to grow in popularity, as reported in the above-mentioned report, as it is in great demand due to the diversified needs of consumers in relation to sports, ice and snow activities, music, and intangible cultural heritage.

The trend of experiential travel represents an expansion of interests among Chinese tourists, who find significance in travel that offers experiences beyond the most common ones such as sightseeing. The Douyin Report emphasizes that the trend of experiential travel represents a permanent shift in the consumption of culture and entertaining experiences among travelers.

Popular Destinations for 2025: A Diverse Landscape of Top Cities

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The report reveals that Shanghai, Beijing, Chengdu, Zhengzhou, and Hangzhou were among the top 10 most-visited destinations in China in 2025. These cities continue to attract large numbers of both domestic and international tourists, offering a mix of modern amenities, historical significance, and rich cultural experiences.
However, fast-rising destinations like Luoyang, Huzhou, Qinhuangdao, Kaifeng, and Xuzhou are also catching the attention of travelers. These emerging destinations highlight the diverse and expanding tourism market within China, with smaller cities increasingly gaining prominence due to their unique cultural offerings, local traditions, and affordable travel options.

The Rise of Concerts and Sports Events in China’s Tourism Landscape

In 2025, Shanghai, Beijing, Chengdu, Nanjing, and Dalian emerged as some of the most popular cities for concerts, fueled by high-profile events such as the performance of the Taiwan rock band Mayday in Beijing. The popularity of live performances is a significant driver of tourism spending in these cities, with visitors spending on dining, attractions, shopping, and exploring night markets.
Sports events have also played a crucial role in stimulating local tourism. The Jiangsu Football City League, for example, has had a noticeable impact on weekend tourism consumption in Jiangsu province, with locals and visitors alike enjoying the vibrant atmosphere of the region’s dining and entertainment offerings. This trend reflects the growing importance of sports tourism in China’s economy, as both international and domestic events bring in crowds that contribute significantly to local spending.

Future Tourism Growth: Immersive and Cultural Travel Lead the Way

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The continued strength of culture and tourism consumption in China points to an ongoing trend of cultural exploration and immersive experiences in the years ahead. As domestic travel rebounds and international tourism gradually returns, the demand for interactive cultural activities is expected to grow further. This presents a huge opportunity for tourism operators, local governments, and businesses to capitalize on the cultural assets of their regions.
Looking ahead, China’s tourism sector is set to witness substantial growth driven by immersive travel, which combines local traditions, artistic experiences, and modern entertainment. As Southeast Asian tourists continue to show interest in cultural immersion, destinations like Shanghai, Beijing, and Chengdu are likely to see increasing numbers of international visitors. Cities outside the typical tourist hubs, such as Luoyang and Kaifeng, will become more prominent as travelers seek new, authentic experiences in off-the-beaten-path destinations.
Moreover, the growing middle class in China and across Asia will likely lead to an even higher demand for luxury and affordable luxury tourism products. This, combined with the growing emphasis on wellness travel and eco-tourism, will shape the future of China’s tourism market in the coming years.

Fostering Long-Term Tourism Growth Through Innovation

In addition to immersive travel, the development of smart tourism and AI-driven platforms will be key to shaping the future of tourism in China. As Chinese travelers become more tech-savvy, the use of AI-powered travel assistants and personalized travel planning tools will continue to enhance the travel experience, making it easier for tourists to access cultural landmarks, book accommodations, and plan itineraries based on their personal preferences.
The rise of sustainable tourism initiatives will also play a significant role in China’s tourism future. As travelers become more conscious of the environmental impact of their travel, destinations and businesses that prioritize sustainable practices and eco-friendly initiatives will appeal to the growing segment of environmentally conscious travelers.

A Bright Future for China’s Tourism Sector

China’s tourism industry continues to be one of the most vibrant in the world, with more and more people interested in regular tourism and immersive experiences. According to the Douyin report of 2025, a picture emerges of a diverse tourism industry, with people looking for interesting and enriching experiences.
In the future, cultural tourism in China is also predicted to remain ever prosperous, with new destinations rising and new types of tourism such as sporting activities, musical performances, and cultural activities being at the forefront of this development. Indeed, with China emerging as a global leader in experiential tourism, it is evident that both local and foreign tourists will continue to be attracted to its diverse destinations, ensuring the continued success of the tourism sector.

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Tags: 42% surge hotel tourism products, China culture and tourism consumption 2025, immersive travel experiences China, popular destinations China 2025

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Tuesday, December 30, 2025
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