Published on October 13, 2025
Agoda has revealed a remarkable surge in travel interest between China and Vietnam, highlighting a growing wave of cross-border tourism following the launch of new direct flights. Recent data indicates that both Chinese and Vietnamese travelers are actively seeking new destinations, reflecting rising curiosity and the convenience of enhanced connectivity.
Hanoi Becomes a Major Attraction for Chinese Tourists

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Chinese interest in Vietnam jumped by 90 percent between July and August 2025 compared to the same period last year. This spike follows the introduction of direct flights linking Hanoi to key Chinese cities, including Ningbo, Chengdu, Shanghai, and Xi’an. These new routes have made travel faster and more accessible, enabling visitors to explore Vietnam’s capital with greater ease.
Hanoi has emerged as a top destination for Chinese travelers, with searches for the city increasing 89 percent year on year. The city’s blend of historical landmarks, lively markets, and modern urban experiences is attracting significant attention. In addition to Hanoi, other Vietnamese destinations are seeing growing visitor interest, as travelers take advantage of improved connectivity to experience the country’s diverse cultural offerings.

China continues to account for a significant share of international visitors to Vietnam, representing roughly one-quarter of all arrivals in August 2025. The surge demonstrates Hanoi’s growing role as a gateway for cultural exchange and tourism within the region.
Vietnamese Travelers Explore China with Growing Curiosity

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The trend is reciprocal, with Vietnamese travelers showing increasing interest in visiting China. Searches for Chinese destinations rose by 50 percent year on year during the July–August 2025 period. Travelers are taking advantage of new routes to explore both bustling metropolitan centers and culturally rich cities across China.
Among the most popular destinations are Xi’an, which saw a 130 percent increase in searches, Ningbo at 77 percent, Shanghai at 68 percent, and Chengdu at 20 percent. This demonstrates Vietnamese tourists’ desire to combine urban experiences with visits to historical and cultural sites, reflecting a growing appetite for diverse travel experiences.
Direct Flights Driving Tourism Growth
The expansion of direct air links has been a key driver in revitalizing tourism between China and Vietnam. Shorter travel times and seamless connections encourage frequent trips, longer stays, and more flexible itineraries. Airlines are responding by increasing flight frequencies, while tourism authorities are actively promoting destinations to attract more visitors.
The rise in travelers has tangible economic and cultural effects. Local hotels, transport providers, and tourist attractions are benefiting from higher visitor numbers, while cultural exchange is being strengthened as tourists explore each other’s traditions, cuisine, and urban lifestyle.
Future Prospects for Regional Tourism
The China-Vietnam travel corridor is emerging as a vital growth engine for regional tourism. Enhanced air connectivity not only supports leisure and cultural travel but also boosts business tourism and investment-related trips. Cities such as Hanoi, Shanghai, Xi’an, Chengdu, and Ningbo are expected to see rising visitor numbers, benefiting local economies and creating opportunities for collaborative tourism initiatives.
As travel interest continues to grow, both countries are investing in infrastructure and marketing campaigns to ensure sustainable tourism growth. The surge reflects a broader shift in travel patterns, with convenience, cultural richness, and accessibility becoming key factors in traveler decisions.
Conclusion
Agoda’s data confirms that the renewed travel momentum between China and Vietnam is reshaping regional tourism. Direct flights, growing curiosity, and the appeal of culturally rich destinations are driving this surge. As travelers continue to explore new cities and experiences, the China-Vietnam corridor is poised to become a central hub for tourism, economic activity, and cross-cultural exchange in the region.

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Tags: Agoda, china, Tourism news, Vietnam

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