Published on November 9, 2025
Canada’s Alberta has emerged as the winner of the 2025 Wanderlust Reader Travel Awards, earning the title of Most Desirable Region for its vibrant culture and wild landscapes. The province’s diverse and breathtaking landscapes—from the rugged peaks of the Canadian Rockies to the serene, glacier-fed lakes—are a major draw for travelers seeking natural beauty and adventure. Beyond its stunning scenery, Alberta’s rich Indigenous heritage and thriving cultural scene offer visitors a unique opportunity to connect with local traditions and history. Alberta’s ability to blend its awe-inspiring wilderness with a deep respect for its cultural roots made it the standout destination in this year’s awards. The recognition underscores Alberta’s growing appeal as a place where adventure, culture, and sustainability intersect, making it a must-visit destination for travelers worldwide.
Alberta’s awe-inspiring landscapes—spanning from the towering peaks of the Canadian Rockies to its serene glacier-fed lakes—have long attracted travelers from all corners of the world. However, this win signifies much more than just the province’s picturesque scenery. It reflects how Alberta is evolving into a destination that offers meaningful connections to its land, people, and culture, making it a standout for travelers in search of more than just stunning views.

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A Unique Connection to Nature and Culture
Alberta’s victory is not just about its breathtaking vistas but the way travelers experience them. Visitors are drawn to the province’s national parks, which offer a blend of adventure and cultural immersion. Indigenous-led tours are at the heart of Alberta’s cultural offerings, with visitors learning from local guides about the region’s rich heritage and the deep connection Indigenous communities have to the land. These experiences provide more than just a chance to explore the mountains or wildlife—they offer a profound understanding of Alberta’s history, spirituality, and environmental stewardship.

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One of the defining characteristics of Alberta’s appeal is its focus on sustainability. After enduring the devastating impact of wildfires in recent years, the province has been committed to restoring its natural beauty and ensuring its parks and wilderness areas are protected for future generations. This commitment resonates with travelers who are increasingly seeking destinations that prioritize responsible travel practices while preserving the environment.
A Province That Embraces Every Season

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Whether it’s the winter magic of snow-covered forests or the vibrant summer days spent hiking alpine trails, Alberta is a province that offers something different with each season. Skiers and snowboarders flock to the world-class resorts in the Rockies, while nature enthusiasts revel in the long days of summer that are perfect for outdoor adventures like hiking, cycling, and wildlife viewing. Alberta’s major cities—Calgary and Edmonton—also offer unique urban experiences, from exciting festivals to a diverse culinary scene, making the province a diverse destination that appeals to all types of travelers.
But what truly sets Alberta apart is its year-round appeal. Each season provides travelers with a new way to connect with the province. In winter, Alberta’s snow-dusted landscapes are a playground for adventure seekers, while summer invites visitors to explore its trails and pristine lakes under endless sunlight. This versatility ensures that Alberta remains an attractive destination no matter the time of year, with opportunities for exploration and connection available at all times.
The Wanderlust Reader Travel Awards: A Global Reflection
What makes the Wanderlust Reader Travel Awards unique is that they are determined by the readers themselves, rather than a panel of judges. With more than 200,000 passionate travelers casting their votes, the awards offer a genuine reflection of what the global travel community values most in destinations. The 2025 awards saw millions of votes cast across 22 categories, recognizing everything from the most desirable countries and cities to the best travel brands and tour operators.
Alberta’s victory is especially significant because it was chosen by travelers who are looking for more than just scenic views. These explorers want destinations that offer authenticity, cultural depth, and sustainability. Alberta’s focus on these qualities has clearly resonated with voters, propelling it to the top of the Wanderlust rankings.
A Shift in Travel Preferences
Alberta’s win also signals a broader shift in global travel trends. While popular destinations like California and Hawaii have long dominated the North American tourism scene, travelers are increasingly gravitating toward regions that offer not only natural beauty but also meaningful, authentic experiences. Alberta is emerging as a leader in this new wave of tourism, where travelers are seeking substance alongside adventure.
In addition to Alberta’s top honor, the Wanderlust awards also recognized other destinations, such as Japan as the most desirable country, Buenos Aires as the most desirable city, and the Galápagos Islands as the most desirable island. These destinations, like Alberta, offer a mix of adventure, culture, and sustainability that appeals to the modern traveler.
Alberta: A Model for Sustainable Tourism
What makes Alberta’s victory even more notable is the province’s commitment to sustainability. In recent years, Alberta has worked hard to balance tourism growth with environmental preservation. The focus on sustainable tourism practices, from conservation efforts in national parks to the promotion of eco-friendly travel experiences, has helped position Alberta as a leader in responsible tourism. This focus on sustainability not only benefits the environment but also creates a lasting, positive impact on local communities and wildlife.
Visitors are increasingly drawn to destinations like Alberta, where they can experience breathtaking nature while knowing their travel choices are contributing to the preservation of these landscapes for future generations. As global interest in sustainable travel continues to grow, Alberta’s commitment to eco-tourism has played a key role in its rise as one of the world’s most sought-after destinations.
Conclusion: Alberta’s Rise as a Premier Destination
Alberta’s recognition as the world’s most desirable region is a reflection of its unparalleled natural beauty, cultural depth, and sustainability efforts. The province offers travelers more than just a getaway—it provides an opportunity to connect with nature in a responsible, meaningful way. Whether it’s exploring the rugged Rocky Mountains, learning from Indigenous guides, or experiencing the local culture in Calgary and Edmonton, Alberta offers a travel experience that resonates deeply with global explorers.
Canada’s Alberta has been named the Most Desirable Region in the 2025 Wanderlust Reader Travel Awards, thanks to its stunning wild landscapes and vibrant cultural heritage that offer travelers a unique and immersive experience. Its perfect blend of natural beauty and rich Indigenous culture made it a standout destination for explorers worldwide.
This win in the Wanderlust Reader Travel Awards is just the beginning of Alberta’s growing reputation as a top-tier destination, one that prioritizes adventure, authenticity, and sustainability. As travelers continue to seek destinations that offer both beauty and substance, Alberta is proving to be a model for the future of global tourism.

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Tags: alberta, Canada, Destination News, Travel News

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