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by Savannnah Parker
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MIAMI, Fla. (CBS12) — Brightline launches its first-ever loyalty program with plenty of incentives for first-time guests and repeat riders alike.
“Our guests have always been at the center of everything we do, and Brightline Rewards is the next step in recognizing their loyalty,” said Patrick Goddard, chief executive officer of Brightline Florida. “This program rewards all members with valuable perks and an even more personalized travel experience.”
Brightline Rewards has announced a One Million Point Giveaway & Sweepstakes to celebrate the new program.
See also: Florida Coast Medical Center set to open, expanding healthcare access on Treasure Coast
The Brightline website details the two ways for riders to enter the giveaway and claim a piece of the point pie.
Guests registering for Brightline Rewards by May 30 will be automatically entered to win prizes ranging from 500 to 100,000 reward points.
Also, visit the Brightline Rewards Traveling Wall, where a board of envelopes containing rewards will make their way to each Brightline station by April 14.
To join, guests can create or log in to their Brightline account to opt in to the program and start earning points in the Brightline app or on GoBrightline.com.
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