Published on February 4, 2026
Ambassador Cruise Line has announced the opening of registration for its 2026 Ship Visit Program, giving travel agents and trade partners the chance to explore the cruise line’s no-fly fleet in the UK. Launched in 2022, the program has become an essential way for agents to gain firsthand experience of Ambassador’s offerings, and this year’s iteration promises even more opportunities to explore the ships. The program is expected to accommodate around 700 agents, providing them with deeper insights into the Ambassador brand, its vessels, and its premium services.
A Record-Breaking 2026 Program

The 2026 edition of Ambassador’s Ship Visit Program will be the most extensive to date, featuring 14 scheduled visits across various UK ports, two more than in previous years. With a mix of regional ports and expanded dates, the program aims to make it easier for agents to attend, regardless of their location. Participants will have the opportunity to step aboard Ambassador’s two flagship ships, Ambience (1,400 passengers) and Ambition (1,200 passengers), offering an exclusive behind-the-scenes look at the high-end cruise experience.
This year’s program is designed to give travel agents a deeper understanding of Ambassador’s luxurious fleet, ensuring they can effectively sell the cruise line’s offerings to their customers. The ship visits will provide agents with a personal connection to the Ambassador brand, empowering them to confidently promote the line’s offerings and build stronger relationships with clients.

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Full Schedule for 2026 Visits
The 2026 Ship Visit Program will offer agents the chance to tour Ambience and Ambition at key UK ports. The program’s expanded schedule includes the following dates and locations:

• Ambience – London Cruise Terminal, Tilbury, Essex: May 19, 2026
• Ambition – Multiple UK ports:
  • April 22, 2026: Portsmouth
  • May 8, 2026 & June 4, 2026: Belfast
  • May 29, 2026 & June 15, 2026: Liverpool
  • July 1, 2026 & August 21, 2026: Dundee
  • August 26, 2026 & September 3, 2026: Newcastle
  • October 16, 2026 & November 11, 2026: Bristol
  • November 13, 2026 & December 1, 2026: London Cruise Terminal

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With visits scheduled throughout the year, agents from across the UK will have ample opportunities to attend, allowing them to fit the program into their busy calendars. The visits span a range of locations, making it easier for agents to join the program without extensive travel, and ensuring that the benefits of the program are available to a wide network of trade professionals.
A Hands-On, Immersive Experience

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Ambassador’s Ship Visit Program provides agents with an immersive experience, offering a unique opportunity to step aboard the ships and experience the Ambassador lifestyle firsthand. Upon arrival, agents will be warmly greeted with tea and coffee by the Ambassador team, followed by a brief introduction to the brand and an overview of the line’s cruise offerings. This will be followed by a comprehensive guided tour of the ship, providing agents with a detailed look at the vessel’s amenities, including its stylish accommodations, dining options, lounges, entertainment venues, and other luxury features.
The ship tours will allow agents to fully explore the space, getting an authentic sense of what passengers experience while cruising with Ambassador. The program provides a great opportunity to see the ships in action, allowing agents to understand the quality of service, the range of onboard activities, and the design of the ships themselves.
A highlight of the visit will be a four-course lunch in one of the ships’ specialty restaurants, offering agents a chance to sample the gourmet cuisine available to passengers. The meal will showcase a selection of dishes that exemplify Ambassador’s culinary offerings, providing agents with a true taste of the dining experiences on board. This allows agents to offer their clients an authentic preview of the premium experiences that await them on an Ambassador cruise.
Fostering Strong Relationships with Trade Partners
Ambassador Cruise Line recognizes the vital role its trade partners play in the company’s success. By providing agents with the chance to experience the Ambassador product firsthand, the ship visit program aims to build and strengthen these partnerships. Agents will leave the visits with valuable insights into the cruise line’s products, enabling them to better serve their clients and make well-informed recommendations.
The ship visit program also serves as a platform for ongoing communication between Ambassador and its trade partners. By engaging with agents on board the ships, Ambassador is able to receive direct feedback, address any questions, and ensure that agents feel equipped with the knowledge they need to sell the brand effectively.
“Our trade partners are integral to our success,” a company representative explained. “This program is one way we’re supporting agents, helping them build confidence in selling our cruises, and allowing them to experience the Ambassador product for themselves. We’re excited to welcome agents aboard once again in 2026 and look forward to continuing to strengthen our relationships with the travel trade.”
Secure Your Spot Today
Registration for the 2026 Ship Visit Program is now open, and agents are encouraged to sign up as soon as possible. With a total of 14 visits scheduled throughout the year, this is an excellent opportunity to discover Ambassador Cruise Line’s offerings, gain hands-on knowledge of its ships, and enhance your ability to sell its cruises to clients. The immersive experience promises to provide valuable insights, while helping agents forge stronger connections with the cruise line.
Ambassador’s 2026 Ship Visit Program is set to be one of the company’s most successful years yet. The growing popularity of the program underscores the value agents place on these visits, as they provide an invaluable chance to learn more about the brand, build stronger relationships, and gain the knowledge necessary to help clients embark on the vacation of a lifetime. For those interested, the 2026 program is not to be missed.

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Tags: Ambassador Cruise Line, cruise news, Travel News, UK

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