Amadeus Drives the Future of Travel Convenience with K10 Mobility and Eccocar, Introducing a Fully Digital Keyless Car Rental Experience – Travel And Tour World

Thursday, January 23, 2025
Amadeus has announced an innovative partnership with K10 Mobility and Eccocar, aiming to redefine the car rental experience for travelers worldwide. This collaboration introduces a fully digital, self-service process, empowering travelers to skip the traditional rental counter and access their vehicles without the need for physical keys.

Seamless Integration for Travel Sellers

Amadeus adds immense value to this partnership by integrating K10 Mobility’s offerings into its systems, enabling travel sellers to book K10 Mobility content directly. This integration ensures a streamlined experience, with all essential details like images, terms, and conditions readily available. Options featuring the “Keyless” label further enhance convenience, ensuring that travelers can enjoy a modern, hassle-free car rental process.

Redefining the Traveler Journey

This digital-first approach eliminates the waiting times and paperwork typically associated with car rentals. Travelers can validate their documentation, sign contracts, and make payments online before arriving at their destination. Upon arrival, they simply follow instructions to locate and unlock their vehicle via their mobile phone, bypassing the counter entirely.

Pioneering Self-Service Technology

Eccocar plays a pivotal role in this transformation by providing advanced technology solutions for self-service car rentals. From online check-ins to keyless vehicle access, Eccocar digitizes every step of the process, delivering an autonomous, user-friendly experience in collaboration with Amadeus and K10 Mobility.

K10 Mobility: A Game-Changer in the Balearic Islands

K10 Mobility, a leading car rental provider in the Balearic Islands, enhances the partnership by offering a fully digitalized, keyless rental process. This innovative approach not only simplifies the car rental experience but also boosts efficiency and convenience for travelers, making it easier than ever to hit the road without delays.

The Future of Car Rentals

With this collaboration, Amadeus, K10 Mobility, and Eccocar are setting new standards for the car rental industry. By leveraging cutting-edge technology and a commitment to traveler convenience, they are creating a seamless and autonomous car rental experience that is poised to transform how travelers access mobility services.
Fernando MartinCo-founder & CEO, Eccocar, “At Eccocar, we are pioneers in offering self‑service rental solutions to the rent‑a‑car sector. With this alliance with Amadeus and K10 Mobility, we are taking a step further by also integrating travel agencies, creating a more innovative and impactful solution for both travelers and the travel industry.”
Alejandro Costantino OgliniCEO , K10 Mobility, “This collaboration underscores our dedication to innovation and improving the overall travel experience for our customers. With our extensive fleet in the Balearic Islands, including ZERO‑emission options, K10 Mobility is committed to sustainability and providing superior service, especially in high‑demand tourist areas such as Ibiza and Mallorca.”
“Skip the Counter” and “keyless” represent key technological leaps for the sector, substantially improving the user experience for customers while providing travel sellers with the ability to offer a differentiated service in the market. The project contributes to the ongoing digitalization and modernization of the tourism sector in Spain as the country aims to increase its competitiveness.
Peter Altmann, Vice President, Mobility & Travel Protection, Hospitality , Amadeus, “We are thrilled to partner with K10 Mobility and Eccocar to revolutionize the car rental experience for travelers and travel sellers. By introducing keyless access technology and digitalizing the entire rental process, we are not only enhancing convenience for travelers but also setting a new standard in the industry. This collaboration underscores our commitment to innovation and improving the overall travel experience. We believe that this project will significantly boost operational efficiency, improve customer satisfaction, and drive business performance for our partners.”
This initiative is partially financed by the Next Generation EU Fund, a landmark program by the European Union designed to drive economic recovery, enhance resilience, and promote a greener, more digital future across industries. The fund prioritizes digital transformation, with the travel sector being a key area of focus.
Amadeus plans to expand this technology to additional markets and providers, aligning with its mission to reshape the industry, enhance traveler experiences, and accelerate digital innovation.

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Tags: amadeus, Car Rental, travel industry, Travel News, travel technology