The global kids travel bags market size was valued at USD 0.85 billion in 2024 and is projected to grow from USD 0.90 billion in 2025 to USD 1.46 billion by 2033, exhibiting a CAGR of 6.2% during the forecast period (2025-2033). 
The global market includes luggage designed specifically for children, such as trolley bags, backpacks, duffel bags, and ride-on suitcases. These products combine functionality, lightweight design, safety features, and attractive themes or characters to appeal to young travellers and parents alike. Demand is driven by increasing family travel, rising disposable income, and evolving consumer preferences for personalised and ergonomically designed travel gear. Brands are innovating with durable materials, smart compartments, and interactive elements to enhance travel experiences for children.
The global kids’ travel bags market has grown rapidly over the past several years because of the increasing popularity of family leisure trips and educational tours. These days, parents are seeking functional, attractive bags for their children; therefore, the production of vibrant, themed, and character-based travel bags has increased accordingly. In addition, the increasing trend of family adventure tourism and outdoor activities has increased the demand for travel bags that are durable enough to withstand rough handling and adverse weather conditions. This trend corresponds to a wider consumer preference for practical and fun child travel accessories.
Themed and character-based travel bags continue to dominate trends as functional and emotional accessories for children. These bags often feature popular franchises like Disney and Marvel or animal-themed and educational motifs, making them more than just a storage solution—they become a source of excitement and personal expression. For kids, these bags foster a sense of ownership and enthusiasm about travel. Parents find them useful in motivating children to pack and take responsibility for their belongings.
This trend also aligns with gifting behaviours, with themed bags frequently chosen for birthdays, holidays, or special occasion items.
Integrating smart features into kids’ travel bags presents a promising growth opportunity driven by tech-savvy parents and digital-native children. Products with built-in USB charging ports, GPS trackers, LED lights, and app-based checklists add travel convenience, safety, and interactivity. These features cater to modern families seeking solutions that make travel smoother and more engaging.
USB charging ports allow children to stay entertained or connected during long journeys. Some bags even include interactive voice assistants or gamified features encouraging learning and organisation. As travel tech becomes more accessible, the demand for intelligent and multi-functional travel gear is set to surge.
As smart travel bags for kids gain traction, digital safety and privacy concerns present a significant barrier. Many tech-enhanced bags come equipped with GPS tracking or Bluetooth connectivity features, but parents are cautious about exposing their child’s location and data to potential security breaches. Fears over hacking, unauthorised data collection, or surveillance deter some families from adopting these innovations. Moreover, compliance with child data privacy laws such as COPPA (Children’s Online Privacy Protection Act) in the U.S. further complicates technology adoption. These valid concerns necessitate manufacturers prioritising secure encryption, parental controls, and transparent data usage policies.
Durability and multifunctionality are now at the forefront of kids’ travel bag design. Parents prioritise bags that can withstand rough handling and frequent use while offering ease of organisation for young travellers. Multiple zippered compartments, waterproof linings, and reinforced stitching are standard features in new product lines. Some designs also incorporate labelled sections for clothes, snacks, books, and toys, allowing children to access items without assistance easily.
Additionally, easy-to-clean materials and foldable designs are gaining popularity. The combination of resilience and smart features ensures that these bags provide long-term value and contribute to stress-free travel experiences for parents and children.
North America is an important market for kids’ travel bags due to increased disposable incomes, growing family vacations, and consumers’ demand for stylish and practical travelling accessories. The growing families’ interest in vacation trips, educational tours, and adventure trips increases the need for durable, useful, and aesthetically pleasing children’s travel bags. In the United States, demand has especially grown in the last five years. Furthermore, health-conscious and technologically savvy parents drive travel bags with enhanced features such as USB charging ports and GPS trackers, reflecting a high reliance on technology for convenience and security while travelling.
Asia-Pacific is growing fastest in the kids’ travel bags market due to increasing family travel in China, India, Japan, and South Korea. With increased incomes, more families are going out on vacation and educational tours; hence, there is an increasing demand for travel bags that are long-lasting, multi-purpose, and attractive, fun designs. More specifically, the growth of an urbanised middle class within countries such as China and India also enhances purchasing power that drives the premium and branded kids’ travel bags market. Smart features such as USB charging ports, GPS trackers, and LED lights have started to become popular among technologically savvy parents, which is augmenting the demand for innovative travel accessories in the region.
We can customize every report – free of charge – including purchasing stand-alone sections or country-level reports
The soft luggage segment holds the largest market share. Duffel bags, soft-sided travel bags, and backpacks with soft frames have recently gained popularity since children can carry and handle them better. For instance, the soft trolley bag comes with retractable handles and wheels that give one the ease of mobility to go with it as well, especially with kids on board. It’s generally constructed using long-lasting nylon or polyester that will maintain the softness without getting all bumpy and uninteresting. Similarly, soft-frame backpacks with padded straps and lightweight construction are popular for long travels. They have superior comfort and ease while reducing strain on the back and shoulders of the kids, which is great if parents prioritise ease of use and ergonomic support.
The trolley segment holds the largest market share. Trolley bags, because of their ease of movement, are very attractive to parents as well as children. Because family travel is growing, lightweight and easy-to-carry trolleys are experiencing increased popularity. Durable luggage for kids is paramount for parents, so the trolleys, especially for their sturdiness, resistance to wear and tear, and the various organisational features available, such as multiple compartments. Moreover, trolleys are also designed attractively, with the most popular cartoon characters, vibrant colours, and playful patterns that appeal to children, making these bags useful and fun for young travellers.
The hypermarkets and supermarkets segment holds the largest market share. These retail stores offer a variety of travel bags in different styles, sizes, and designs, so it makes sense for parents who want to try out a few other brands and choices in one location. There is so much product selection, which would help the customer compare many options and find the best fit for their wants. Hypermarkets and supermarkets benefit from economies of scale and can be very competitive with their prices. Mass buying and large stock help these retailers sell travel bags for kids at lower prices than speciality stores, thus attracting price-sensitive customers who want value when shopping for their children’s travel accessories.
The Kids Travel Bags Market is highly fragmented as global and regional players pick up shares differently. While Samsonite and Trunki drive market shares in the premium/innovative segments, brands like Carter’s and Smiggle command share through sheer mass-market appeal. Character-based products find expression at Mattel and SANRIO to tap the children’s attention, with niche brands like Elodie Details tapping high-income consumers demanding premium and stylish products. The market is characterised by growing interest in product functionality, design innovation, and sustainability- all of which continue to shape the competitive landscape.
Samsonite IP Holdings S.àr.l: An emerging player in the market
Samsonite, one of the most recognised names in luggage and travel accessories, dominates a large share of the global kids’ travel bags market by utilising its prestige for durability and premium quality to increase its market presence. Samsonite Corporation offers a diversified product mix, ranging from kids’ hard-shell and soft-shell luggage to designs infused with vibrant colours and a character-based theme. More importantly, this luggage possesses features like robust zippers and smooth rolling wheels, to name a few. Not only do parents like such products, but the very same appeal for children; hence, they also get delighted.
Recent developments at Samsonite IP Holdings S.àr.l. Include
As per our analyst, the global kids travel bags market is expanding steadily, driven by changing lifestyle dynamics and the growing popularity of family travel. The rise in disposable income across developing and developed economies has significantly influenced consumer spending on functional and stylish travel gear for children. Technological advancements, such as smart features integrated into bags (e.g., USB ports, GPS trackers), have added new dimensions to consumer expectations.
Furthermore, markets like the U.S. and Japan are mature, focusing on innovation and sustainability, while emerging markets like India and Brazil are thriving due to expanding middle-class demographics and increased digital access through e-commerce. The surge in demand for lightweight, durable, and visually appealing bags is shaping future trends. Moreover, parents show heightened interest in eco-friendly and multipurpose options, ensuring manufacturers stay agile in design and functionality. Online retail platforms continue to be instrumental in reaching diverse consumer bases globally.
www.straitsresearch.com
© Copyright . All rights Reserved.

source