Selangor is aiming for a 20% increase in European tourist arrivals in 2025 with the launch of five exclusive travel packages at ITB Berlin 2025, the world’s largest travel trade show.
The new packages, introduced under the ‘Visit Selangor Year 2025’ campaign, ‘Surprising Selangor’, highlight the state’s diverse tourism attractions. Branded as ‘Selangor — Surprisingly Unique Experiences’, they include Authentically Unique Banting, Malaysian Cooking Class in Cheras Selangor, Enchanting Kuala Selangor, Scenic Sabak Bernam, and Kampung Life of Hulu Langat.
Tourism Selangor chief executive officer Chua Yee Ling expressed confidence that the new offerings, developed in collaboration with Dusky Leaf Adventures, would enhance the state’s appeal among European travellers.
“Our collaboration with Dusky Leaf Adventures reflects our dedication to providing high-quality, immersive experiences tailored to the European market.
“We believe these five tourism packages will showcase Selangor’s unique offerings and strengthen our appeal to European travellers,” she said.
As of September 2024, Selangor has recorded 139,131 European tourist arrivals and is expecting further growth this year.
Meanwhile, Selangor’s delegation at ITB Berlin 2025 comprises key tourism stakeholders, travel agencies, and hospitality partners, who have engaged with over 300 potential buyers and travel operators.
The state is leveraging business-to-business (B2B) meetings, networking events, and strategic discussions to strengthen its position in the European travel market.
Selangor Journal
