SATTE 2025 Launches with a Prestigious Golf Tournament Ushering in Innovation, Networking, and New Trends for Southeast Asia’s Travel and Tourism Industry – Travel And Tour World

Friday, January 24, 2025
SATTE 2025, Southeast Asia’s most prominent travel and tourism exhibition, set the stage for its grand February showcase with a spectacular Curtain Raiser: Golf Tournament at the prestigious Qutab Golf Club in New Delhi. This unique event brought together 75+ golfers and over 150 industry stakeholders, creating a platform for dynamic networking and collaboration.
Celebrating 32 years of shaping the travel industry, SATTE has continually championed innovation and niche tourism sectors, and the focus on golf tourism at this event is no exception. With this segment witnessing rapid growth, the tournament underscored its immense potential in driving tourism industry trends.

The Spirit of Networking and Collaboration

The tournament attracted participants from diverse sectors, including tourism boards, airlines, ministries, and diplomatic missions, fostering connections and exchanging insights on the future of tourism. Following the competition, an informal networking evening encouraged further idea-sharing and potential partnerships to propel the travel industry forward.

Industry Leaders Praise SATTE

Key players in the travel and tourism sector celebrated the event’s success.

Suman Billa, IAS, Additional Secretary, Ministry of Tourism, lauded SATTE’s commitment to blending collaboration, innovation, and sporty networking opportunities.
Ahmad Johanif Mohd Ali, Malaysia Tourism Promotion Board, emphasized SATTE’s critical role in strengthening India-Malaysia travel ties, as the country welcomed over 1 million Indian tourists in 2024.
Rajiv Mehra, President of IATO, highlighted SATTE’s dual impact on outbound and inbound tourism, securing crucial business opportunities for stakeholders.
Rajan Sehgal, Travel Agents Association of India, reinforced SATTE’s reputation as the biggest travel show in Asia, driving global tourism collaboration.

A Trendsetter in Travel Innovation

The Curtain Raiser Golf Tournament reflects SATTE’s pioneering approach to promoting emerging tourism segments, including golf tourism, while fostering a spirit of collaboration. Pallavi Mehra, Senior Group Director at Informa Markets India, remarked that the event underscores SATTE’s mission to explore innovative tourism avenues and elevate the industry to new heights.

Looking Ahead

As SATTE 2025 gears up for its main showcase from February 19–21 at Yashobhoomi, India’s International Convention & Expo Centre, the success of the Curtain Raiser sets a promising tone. This trendsetting event continues to inspire new ideas and partnerships, cementing its reputation as the ultimate hub for the global travel and tourism industry.

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