Published on February 7, 2026
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In 2025, San Francisco joined Miami, Los Angeles, Las Vegas, Orlando, Newark, Oakland, and other U.S. cities in experiencing skyrocketing growth in tourist arrivals from Mexico. This surge highlights a growing trend of Mexican travelers flocking to key U.S. destinations despite broader declines in U.S. tourism. San Francisco, with its rich cultural offerings, iconic landmarks like the Golden Gate Bridge, and vibrant Mexican-American communities, has become a preferred destination for Mexican tourists. This growth in arrivals can be attributed to the city’s diverse cultural experiences, world-class entertainment, and proximity to major attractions, making it an irresistible choice for travelers from Mexico.
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San Francisco continues to be a top destination for Mexican tourists, with 75,231 visitors in 2025, reflecting a modest increase of 2.1% from the previous year. While the growth rate may seem small compared to other cities, the city’s enduring popularity speaks volumes about its resilience in attracting international visitors despite a national tourism decline. The rich history of Mexican-American culture in San Francisco, especially in neighborhoods like the Mission District, offers a familiar yet exciting experience for Mexican tourists.
San Francisco’s world-famous landmarks, such as the Golden Gate Bridge and Alcatraz Island, continue to captivate tourists, while its culinary scene – with a wide array of Mexican eateries – offers authentic tastes that Mexican visitors crave. The city’s focus on inclusivity and its diverse cultural offerings make it a welcoming destination. The rise in Mexican tourism can also be attributed to the city’s commitment to sustainable tourism and its diverse entertainment scene, including theater, music, and festivals that resonate with visitors from Mexico. As a hub for culture, art, and history, San Francisco’s continued success in attracting Mexican visitors underscores its importance as a key U.S. tourism destination.
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Miami has become a key player in the surge of Mexican tourism, with arrivals increasing by 5.6% to 252,021 in 2025. Known for its vibrant Latin culture and proximity to the Caribbean, Miami has long been a favorite destination for travelers from Mexico. The city’s iconic beaches, luxury resorts, and nightlife have long appealed to those looking for an exciting and exotic escape, and this year, more Mexican visitors than ever are taking advantage of everything Miami has to offer.
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Miami’s Latin influences, including its food, music, and festivals, create a sense of familiarity for Mexican tourists, making it an ideal vacation spot. Visitors are drawn to the city’s lively Art Deco District, Little Havana’s Cuban culture, and the diverse dining options that showcase flavors from across Latin America. Miami’s nightlife scene, with its world-class clubs and bars, attracts young Mexican travelers looking for fun and excitement. In addition to the city’s cultural offerings, the recent increase in direct flights between Mexico and Miami has made the city even more accessible, further propelling the surge in Mexican tourist arrivals.
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Las Vegas, Nevada, has seen a 7.6% increase in Mexican tourist arrivals, with 231,589 visitors in 2025 compared to 215,169 the year before. Las Vegas continues to shine as a top destination for Mexican tourists seeking excitement, luxury, and world-class entertainment. Known for its extravagant casinos, live performances, and iconic landmarks like the Bellagio Fountains, Las Vegas has something for everyone. For many Mexicans, the allure of Vegas lies in its unique combination of glamour, entertainment, and accessibility.
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Mexican visitors are particularly attracted to Las Vegas’ rich entertainment scene, with performances from top Latin artists, as well as spectacular shows and concerts that cater to a variety of tastes. The city’s thriving dining scene, offering a mix of world-class cuisine and Latin-inspired dishes, further enhances its appeal. The proximity of Las Vegas to Mexico, along with its appeal as a “getaway” destination, makes it an ideal choice for Mexicans looking to escape and experience a city that never sleeps. The steady growth in Mexican tourism demonstrates Las Vegas’ ability to continuously evolve and stay relevant, drawing visitors from Mexico year after year.
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Orlando, Florida, saw a 7.9% increase in Mexican tourist arrivals in 2025, with 173,641 visitors compared to 160,897 in 2024. The city’s surge in Mexican visitors is a testament to the powerful appeal of its world-class theme parks, including Walt Disney World, Universal Studios, and SeaWorld. For Mexican families, Orlando represents the ultimate family-friendly destination, offering fun and adventure for all ages.
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The growth of Mexican tourism in Orlando is driven by the city’s family-oriented atmosphere, where visitors can explore thrilling rides, meet beloved characters, and enjoy various entertainment options that make for unforgettable memories. The city’s warm climate and numerous outdoor attractions also appeal to tourists looking for a mix of relaxation and excitement. Direct flights from major Mexican cities to Orlando make it a convenient choice, further boosting tourism numbers. Orlando’s combination of world-famous theme parks, family-friendly activities, and exceptional hospitality continues to propel its growth in Mexican tourism, ensuring the city remains a top choice for visitors from Mexico.
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Los Angeles, California, has seen a 4.0% increase in Mexican tourist arrivals, reaching 351,726 in 2025, up from 338,117 the previous year. As one of the largest hubs for Mexican tourists in the U.S., Los Angeles’ cultural and economic ties to Mexico are undeniable. The city’s mix of iconic landmarks, such as the Hollywood Walk of Fame, Universal Studios, and Griffith Park, combined with its vibrant Latino community, makes it a favorite destination for Mexican visitors.
The Mexican presence in Los Angeles is not just seen in the city’s thriving cultural events, but also in its culinary scene, shopping districts, and the arts. Neighborhoods like East LA, with its authentic Mexican restaurants, shops, and cultural celebrations, provide a home-away-from-home experience for many Mexican tourists. Additionally, Los Angeles’ proximity to the Mexican border makes it a convenient and attractive destination for Mexican visitors. Whether seeking Hollywood glamour or enjoying authentic Mexican food and culture, Los Angeles continues to draw a steady stream of tourists from Mexico, keeping its status as a leading U.S. destination for Mexican travelers.
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Newark/Teterboro, New Jersey, has seen an incredible 83.9% increase in Mexican tourist arrivals, reaching 48,001 visitors in 2025, up from 26,098 in 2024. This growth in Mexican tourism is particularly noteworthy in light of the overall decline in U.S. tourism, signaling that Newark/Teterboro has emerged as a new hotspot for travelers from Mexico. One major factor driving this surge is the city’s proximity to New York City, a destination long favored by international tourists, including those from Mexico. Newark serves as a more accessible entry point, offering easy access to the world-renowned attractions of the Big Apple.
Beyond its location, Newark/Teterboro boasts its own attractions, including the vibrant Ironbound District, known for its Portuguese and Latin American communities. This neighborhood has become a cultural destination for Mexican visitors, offering a rich array of dining, shopping, and entertainment options that appeal to their tastes. Newark’s thriving arts and music scene, as well as its history as an industrial powerhouse, also captivate Mexican tourists interested in exploring unique urban landscapes. The combination of accessibility to New York and Newark’s own cultural offerings has propelled this city’s rise as a prime destination for Mexican tourists.
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Oakland, California, has experienced a remarkable 34.6% increase in Mexican tourist arrivals, with 51,899 visitors in 2025, compared to 38,553 in 2024. This surge highlights Oakland’s growing appeal to Mexican tourists, even amid the overall decline in U.S. tourism. Known for its rich cultural diversity, Oakland offers a dynamic mix of art, music, and cuisine that resonates with Mexican visitors. The city’s vibrant neighborhoods, such as Fruitvale, which features a strong Latino presence, attract Mexican tourists seeking authentic cultural experiences.
Mexican visitors are also drawn to Oakland’s proximity to San Francisco, with easy access to iconic landmarks like the Golden Gate Bridge and Fisherman’s Wharf. However, Oakland offers something distinct: a thriving arts scene, diverse culinary offerings, and events like the Oakland Art Murmur, which showcase local talent and multicultural influences. Additionally, Oakland’s numerous outdoor activities, including hiking and exploring nearby parks, appeal to those looking for a blend of urban exploration and natural beauty. The city’s mix of culture, cuisine, and proximity to neighboring attractions has propelled its rise in Mexican tourism, offering an enriching travel experience that attracts visitors year after year.
The cities of Denver, Colorado, and Phoenix, Arizona, have both experienced notable increases in Mexican tourist arrivals in 2025. Denver saw a robust 14.3% surge, attracting 80,286 visitors compared to 70,212 the previous year. The Mile-High City’s mix of outdoor activities, a thriving arts scene, and year-round events continues to appeal to travelers from Mexico. Mexican visitors are particularly drawn to Denver’s scenic landscapes, including hiking, skiing in the winter, and cultural attractions like museums and music festivals.
Phoenix also saw growth, albeit at a smaller rate of 1.9%, with 56,123 Mexican tourists visiting in 2025, up from 55,091 in 2024. The city’s warm climate, desert beauty, and affordable accommodations make it an attractive destination for Mexican travelers seeking both relaxation and adventure. Phoenix’s proximity to Mexico and its vibrant cultural scene, including the annual Arizona Mexican Festival and rich Southwestern history, further enhance its appeal. Both cities have shown that even in the face of broader U.S. tourism declines, they are growing in popularity with Mexican tourists seeking diverse and engaging experiences.
In 2025, San Francisco joined Miami, Los Angeles, Las Vegas, Orlando, Newark, Oakland, and other U.S. cities in experiencing a surge in tourist arrivals from Mexico. This growth reflects the city’s unique cultural offerings and vibrant attractions.
San Francisco, along with Miami, Los Angeles, Las Vegas, Orlando, Newark, Oakland, and other U.S. cities, experienced significant growth in tourist arrivals from Mexico in 2025. This surge reflects the increasing appeal of these destinations, driven by their cultural diversity, world-class attractions, and vibrant experiences that resonate with Mexican travelers. Despite the broader decline in U.S. tourism, these cities continue to attract visitors from Mexico, thanks to their unique mix of entertainment, luxury, and cultural offerings. This ongoing growth underscores the enduring allure of these cities for Mexican tourists.
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Tags: european tourists, International travel, Las Vegas tourism, US Tourism Growth

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