Published on January 23, 2026
La Concha Key West, Autograph Collection marks a remarkable 100th anniversary in 2026 following an extensive renovation and careful repositioning of this storied Florida landmark. First opened on January 22, 1926, La Concha has long been known among visitors as the “Grand Dame of Key West,” reflecting its history, architecture and role in the development of tourism in this tropical island city at the southern tip of the United States. The restoration has modernised guest experiences and brought the property into alignment with Marriott’s Autograph Collection standards while preserving its historic character. For travellers planning their next Florida Keys visit, this centennial milestone emphasises new considerations for accommodation choice and travel planning at a place where history meets modern comfort.

La Concha Key West Autograph Collection history and renovation context

La Concha Key West, Autograph Collection began as a groundbreaking hotel in Key West in 1926, quickly becoming a focal point of island life with its sweeping ocean views and elegant design. Over the decades it attracted guests including literary figures and U.S. presidents as part of the cultural fabric of Key West’s Old Town experience. After years of decline, the property underwent major restorations to restore both its historic integrity and luxury appeal. The most recent renovation completed in 2024 refreshed guest rooms, public spaces and dining venues, blending historic charm with contemporary amenities. Renovation efforts sought to celebrate the hotel’s legacy while enhancing comfort for today’s travellers, reaffirming La Concha as a premier choice in the Florida Keys.

La Concha Key West Autograph Collection and Key West tourism official context

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While there is no direct government press release about La Concha’s renovation, official travel information from Visit Florida Keys highlights Key West and its surroundings as major destinations with beaches, watersports, historic sites and vibrant culture that appeal to international and domestic travellers. Key West is the southernmost city in the continental United States and part of a globally recognized island chain offering unique experiences from Duval Street nightlife to historic tours of Hemingway’s house and marine attractions. The Florida Keys & Key West official tourism site encourages visitors to plan travel around local experiences, natural beauty and cultural depth that extend beyond accommodation choice.

What travellers can expect at La Concha

La Concha Key West, Autograph Collection now presents an updated mix of historic atmosphere and modern hospitality. Located on Duval Street in the heart of Old Town Key West, the hotel offers amenities such as free Wi‑Fi, restaurants, bars, fitness facilities and easy access to nearby beaches, museums and nightlife. Guests can explore Mallory Square’s sunsets, snorkeling adventures in the Keys, or immerse themselves in cultural attractions like the Mel Fisher Maritime Heritage Museum and Key West Shipwreck Museum, all within walking distance. Travellers should expect a blend of luxury and local flavour that makes Key West a top travel choice in Florida.

Advantage for travellers choosing La Concha

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Staying at La Concha Key West, Autograph Collection at its centennial offers several advantages for travellers. The recent renovation means modern comfort, updated facilities and refined guest experiences without losing the property’s historical character, making it suitable for culture‑minded visitors. The hotel’s prime location on Duval Street places travellers near many of Key West’s most iconic attractions, from beaches and historic homes to vibrant dining and nightlife. This convenience can simplify travel planning, allowing travellers to walk to key points of interest without long commutes. Additionally, the celebration of the hotel’s 100th anniversary adds a rich narrative to a visit, connecting travellers with a century of local history.

Disadvantages and travel considerations

Despite its many positives, there are some drawbacks visitors should weigh before booking. Historic hotels like La Concha often come with higher price tags, especially after significant renovation and repositioning as a luxury property. Peak seasons in Key West, such as winter and spring breaks, can see inflated rates and limited availability, making early booking essential. The bustling location on Duval Street also means noise and crowds at times, which may not suit travellers seeking a quiet getaway. Additionally, Key West’s small island environment can lead to higher costs for dining, transport and activities compared with mainland destinations.

Travel planning and tips

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To make the most of a trip to La Concha Key West, Autograph Collection, travellers should plan ahead. Booking rooms well in advance, especially if travelling during peak seasons or for the anniversary year, helps secure better rates. Exploring off‑peak travel deals through the Marriott Bonvoy programme or partner booking sites can reduce costs. Travellers can also use the official Florida Keys tourism guides to plan local experiences, including waterfront activities, historic tours and family‑friendly attractions, enhancing the overall travel itinerary. Consider combining Key West stays with eco‑tours, sunset cruises and beach excursions to capture the full scope of what the Keys offer.

Conclusion

La Concha Key West, Autograph Collection’s 100th anniversary and extensive renovation reflect the enduring appeal of historic properties in iconic travel destinations. For travellers, the blend of classic charm and modern amenities makes La Concha a compelling choice when visiting Key West, Florida. While costs and crowds are travel considerations, its central location and alignment with cultural and natural attractions provide meaningful advantages. By planning early and using official tourism resources, travellers can enjoy a rich and rewarding Florida Keys experience that celebrates a century of hospitality.

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Tags: Autograph Collection anniversary, Florida Keys hotel renovation, historic hotel travel guide, Key West travel, La Concha Key West

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Friday, January 23, 2026
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