The innovative B2B platform for hotel, flight, and transfer bookings, RateHawk, has highlighted the five travel destinations most booked by travel professionals for their clients in 2025. The review covers a range of categories, including the most-booked destination, fastest-growing, most luxurious, most budget-friendly, and longest-stay escapes.
Most Booked – Italy
Italy topped the list for 2025, with popular cities including Rome, Milan, Florence, and Venice. Italy also hosted the year’s most luxurious booking: a six-member family spent over $311,000 for a 14-night stay at a five-star boutique hotel in Sardinia.
Fastest Growing – Japan
Japan saw the highest growth among the top 30 destinations, with a 94% year-on-year increase in hotel bookings via RateHawk. With over 30 million arrivals by October 2025, Japan continues to break records as a major global travel hotspot. Popular cities include Tokyo, Osaka, and Kyoto, while travelers are increasingly exploring remote destinations like Okinawa and Hokkaido.
Most Budget-Friendly – Bolivia
Bolivia emerged as the most affordable destination, with an average nightly rate of $79. Travelers favored La Paz, rich in Aymara culture, and Santa Cruz, a fast-growing economic hub surrounded by jungle. Many visitors also explore the unique Uyuni salt flats, often staying overnight for an unforgettable experience.
Luxury Travel – Egypt
Egypt stood out for premium five-star hotel bookings, representing 60% of total overnight stays. Top cities included Sharm El Sheikh, Hurghada, and Cairo. Egypt continues to develop luxury travel infrastructure, including new resorts on the Red Sea and adventurous experiences such as Nile cruises.
Longest Stay – Aruba/Maldives
While the global average stay in 2025 was three nights, travelers visiting remote island destinations like Aruba or the Maldives stayed twice as long, averaging six nights. These destinations are renowned for white sandy beaches and crystal-clear waters, offering relaxation and a variety of water activities, including whale-watching in winter and spring.
Astrid Kastberg, CEO of RateHawk, stated: “Regardless of travel purpose, budget, or duration, our B2B booking platform, powered by AI-assisted search and detailed content filters, enables travel professionals to craft truly memorable trips. In 2025, our platform offered 2.9 million accommodation options. In 2026, we plan to expand further, focusing on Southern Europe, the Middle East, the Asia-Pacific region, and North America, providing the best deals for our partners and their travelers.”
About RateHawk
RateHawk is a B2B travel booking platform created by Emerging Travel Group. It provides hotels, flights, train tickets, transfers, and car rentals in a single, user-friendly system to 110,000 travel partners across 120 countries, with access to over 2.9 million properties.
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Turkey: Hygiene Certification System in the Gastronomy and Tourism Sectors
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New cultural route added to Acropolis routes network with enhancement of Koile Road
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St. Arnaoutakis: “Global vote of confidence for Crete is new distinction at Tripadvisor Travelers’ Choice Awards.”
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PPA inaugurates the 2026 cruise season – 863 cruise ships and 1.85 million passengers in 2025
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Stelios Hajioannou Foundation: 10 scholarships for 2-year studies in “Recreational Vessel Skipper” program
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Divanis Group: Polychronis Griveas appointed Chief Strategy & Business Officer and Group Hotel General Manager
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RateHawk: Top 5 Travel Destinations Trending in 2026
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Rethymno: Manolis Tsakalakis steps down from chair of Hoteliers Association after 30 years
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Volos: Record cruise passengers in 2025 – Increased ship arrivals in 2026
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Business Insider: Paros as a magnet for high-income tourists
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A shower of awards for Greece at TripAdvisor’s 2026 awards
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Wizz Air: New direct Sofia – Corfu connection for summer 2026
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Holiday market did not bring positive turnaround that firms hoped for
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Crete: Emergency Funding of €150,000 for Municipality of Kantanos–Selino to Manage Migratory Flows
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“Backward steps” in planning put future of tourism at risk – Yiannis Spilanis (Aegean University) in T.N.
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Chania: Student Support with Travel Subsidies – Indirect Impacts on Tourism and Urban Functioning
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Lefkada Municipality Says “Stop” to 5 Floating Docks – “They Could Deter Tourists”
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End of an Era for Pizza in Delivery
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Trikala: Tourist traffic down by up to 60% during holidays due to farmer protests,
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Deadlines Extended for the Upgrade of 30 Tourist Ports in Greece
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Promotion of Crete in the Dutch Tourism Market
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Corfu Port Authority: Reissue of the Album “Corfu, Journey Through Time”
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CLIA: Josh Weinstein of Carnival Appointed Chair of the Global Executive Committee
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Spain: New Strict Measures on Rents – Caps on Rooms and a “Brake” on Seasonal Lettings
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WTA 2025: Star Alliance Once Again Named the World’s Leading Airline Alliance
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The Region of Thessaly Presents Its Distillates in Athens on January 15–17
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Resolution of the Pancretan Association of Hotel Managers on the Loss of Giorgos Dervitsiotis
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SLH: The New Five-Star The Landmark Hotel Opens in Rhodes – Launching in May
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Amadeus | Travel Trends for 2026 – Pet-Friendly Holidays, AI as Travel Advisor, and Record-Breaking Flights
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Countdown to the 14th Athens Half Marathon – On March 8 with 30,000 Participants
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Property Auctions: A New Era for Real Estate in Greece
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Wanderlust: The Peloponnese among the 26 top destinations in the world for 2026
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Corfu and Santorini airports closed from today for renovation works
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The Emirates Premium Economy takes off in more cities
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Tourism & AI: Germany’s “Bible” for Using Artificial Intelligence in Travel – The 4 Pillars
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Kountoura Intervention at the Commission on the Blackout in Greek Airspace
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Business: Positive Expectations for 2026 in Services – Heavy December for Tourism
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Thessaly: International Promotion of Chestnut Production at Castanea Expo in Florence
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Food Halls and Historic Properties: The New Chapter of Urban Development in Athens, Thessaloniki, and Piraeus
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Loutra Pozar: €1.77 Million Investment for the Upgrade of Thermal Tourism
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Municipality of Serifos: Exclusion of investments combining tourism – residential use and cruise infrastructure
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Athens Riviera: The Map of Major Tourism Investments in Vari – Voula – Vouliagmeni
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Online Reviews: A Critical Factor for Trust and Sustainability in European Hospitality
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Tourism for Gen Z and the Lost Bet of Development | Christina Karampela (QED Social and Market Research) in T.N.
12/01 06:46
Bulgaria: How Adopting the Euro Will Affect the Country – Opportunities for Greece
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Halt to the Construction of a 4-Star Hotel in Santorini
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“New ‘Wings’ for Greek Tourism in 2026 – Strengthened Air Connections from the Gulf, Africa, Europe, and… a Taste of Ibiza”
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Crete: Kasteli Airport, BOAK, and Port Projects Redefine the Island’s Infrastructure
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Tourism in the Age of Artificial Intelligence: Those Who Don’t Speak Its Language Simply Don’t Exist…
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German households wealthier than ever
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South Kynouria: “No” to the Koromilia – Mazaraki wind farm
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Premia: €20 million for hotel upgrades in Kos and investments in wine tourism
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The Greek islands that became TV sets
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Tourism in North Macedonia Accelerates
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Venice reintroduces the controversial entry fee for day-trippers
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Americans “vote” for Crete for 2026 – No. 1 worldwide in searches for affordable holidays
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Italy: Art will shine again in 2026
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Municipality of Trikala: Aesop and Tsitsanis at Center of Two Educational and Tourism-Oriented Initiatives
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Virtuoso: Why the Greek Islands Are Entering the Global Radar of Luxury Tourism
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Tornos News: First in data, first in the trust of thousands of readers
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Courtesy Visit of the Association “H FILOXENIA” to the Regional Tourism Service of Crete
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Register of Expert Witnesses of the Heraklion Chamber
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The 5th Pan-Cretan Career Day kicks off 2026 activities for Crete’s hotels
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Turkey Expects 1 Million Chinese Tourists Following Visa-Free Entry
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More Business Registrations Than Deletions in 2025 at the Heraklion Chamber of Commerce
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United Kingdom: Dynamic Start for 2026 Bookings with Higher Average Booking Value
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German Travel Association (DRV) | Germans’ Desire to Travel Remains Strong in 2026 – What Early Bookings Show
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New York Times: Messinia Among the 52 Top Destinations Worldwide
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Crete: 18% rise in holiday searches for 2026, international package market on track for 5% growth
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The “Miracle” of Vamvakou: How a Village of 9 Residents Became a Reference Point Across Greece
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Bulgaria Introduces Digital Nomad Visa Ahead of Euro and Schengen in 2025
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Athens Airport One Step Closer to the Single European Sky – High-Performance Hub Project Completed
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Heraklion Airport: Arrivals Close to 5 Million in 2025 – Passenger Traffic Exceeds 10 Million
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Longitours: Closure of Pegas Touristik’s Subsidiary in Scandinavia
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Heraklion Chamber of Commerce: Proposal for Recovery Microloan Fund for Natural Disasters in Municipality of Minoa Pediada
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Passenger Traffic at “Eleftherios Venizelos” Reaches 34 Million in 2025
07/01 12:27
International ICTF 2026 Conference at HMU on the Future of Island and Coastal Tourism
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Emirates: 55 Million Passengers in 2025 – The 10 Most Significant Achievements of the Year
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Cretan Investment Group: Acquisition of Hilton Garden Inn Athens Syggrou
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K. Vetta: Thousands of seasonal workers unpaid during the holiday period
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“In the AI Era, Trust Becomes the Strongest Sales Tool in Tourism” – Andreas Gkinis in Tornos News
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Oxford Economics: Global Tourism Hits New Heights in 2026
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Crete: Resolution for Legality Checks in Passenger Transport – Tourism and Carrying Capacity in Focus
07/01 06:43
What’s worth seeing this week (January 7–14)
Business Insider: Paros as a magnet for high-income tourists
RateHawk: Top 5 Travel Destinations Trending in 2026
Divanis Group: Polychronis Griveas appointed Chief Strategy & Business Officer and Group Hotel General Manager
St. Arnaoutakis: “Global vote of confidence for Crete is new distinction at Tripadvisor Travelers’ Choice Awards.”
Volos: Record cruise passengers in 2025 – Increased ship arrivals in 2026
End of an Era for Pizza in Delivery
What 2026 Brings for France’s Tourism – How 2025 Ended
A shower of awards for Greece at TripAdvisor’s 2026 awards
Stelios Hajioannou Foundation: 10 scholarships for 2-year studies in “Recreational Vessel Skipper” program
Lefkada Municipality Says “Stop” to 5 Floating Docks – “They Could Deter Tourists”
Holiday market did not bring positive turnaround that firms hoped for
Wizz Air: New direct Sofia – Corfu connection for summer 2026
Turkey: Hygiene Certification System in the Gastronomy and Tourism Sectors
PPA inaugurates the 2026 cruise season – 863 cruise ships and 1.85 million passengers in 2025
New cultural route added to Acropolis routes network with enhancement of Koile Road
Trikala: Tourist traffic down by up to 60% during holidays due to farmer protests,
Rethymno: Manolis Tsakalakis steps down from chair of Hoteliers Association after 30 years
Crete: Emergency Funding of €150,000 for Municipality of Kantanos–Selino to Manage Migratory Flows
Deadlines Extended for the Upgrade of 30 Tourist Ports in Greece
“Backward steps” in planning put future of tourism at risk – Yiannis Spilanis (Aegean University) in T.N.
Promotion of Crete in the Dutch Tourism Market
Chania: Student Support with Travel Subsidies – Indirect Impacts on Tourism and Urban Functioning
Bulgaria: How Adopting the Euro Will Affect the Country – Opportunities for Greece
Spain: New Strict Measures on Rents – Caps on Rooms and a “Brake” on Seasonal Lettings
“New ‘Wings’ for Greek Tourism in 2026 – Strengthened Air Connections from the Gulf, Africa, Europe, and… a Taste of Ibiza”
Business Insider: Paros as a magnet for high-income tourists
RateHawk: Top 5 Travel Destinations Trending in 2026
Divanis Group: Polychronis Griveas appointed Chief Strategy & Business Officer and Group Hotel General Manager
St. Arnaoutakis: “Global vote of confidence for Crete is new distinction at Tripadvisor Travelers’ Choice Awards.”
Volos: Record cruise passengers in 2025 – Increased ship arrivals in 2026
End of an Era for Pizza in Delivery
What 2026 Brings for France’s Tourism – How 2025 Ended
A shower of awards for Greece at TripAdvisor’s 2026 awards
Stelios Hajioannou Foundation: 10 scholarships for 2-year studies in “Recreational Vessel Skipper” program
Lefkada Municipality Says “Stop” to 5 Floating Docks – “They Could Deter Tourists”
Holiday market did not bring positive turnaround that firms hoped for
Wizz Air: New direct Sofia – Corfu connection for summer 2026
Turkey: Hygiene Certification System in the Gastronomy and Tourism Sectors
PPA inaugurates the 2026 cruise season – 863 cruise ships and 1.85 million passengers in 2025
New cultural route added to Acropolis routes network with enhancement of Koile Road
Trikala: Tourist traffic down by up to 60% during holidays due to farmer protests,
Rethymno: Manolis Tsakalakis steps down from chair of Hoteliers Association after 30 years
Crete: Emergency Funding of €150,000 for Municipality of Kantanos–Selino to Manage Migratory Flows
Deadlines Extended for the Upgrade of 30 Tourist Ports in Greece
“Backward steps” in planning put future of tourism at risk – Yiannis Spilanis (Aegean University) in T.N.
Promotion of Crete in the Dutch Tourism Market
Chania: Student Support with Travel Subsidies – Indirect Impacts on Tourism and Urban Functioning
Bulgaria: How Adopting the Euro Will Affect the Country – Opportunities for Greece
Spain: New Strict Measures on Rents – Caps on Rooms and a “Brake” on Seasonal Lettings
“New ‘Wings’ for Greek Tourism in 2026 – Strengthened Air Connections from the Gulf, Africa, Europe, and… a Taste of Ibiza”

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