Published on December 31, 2025
The 2024 Economic Impact of Tourism study released by Visit Florida, the state’s official tourism marketing agency, reveals record-breaking contributions from the tourism sector to the Sunshine State’s economy. With a monumental $133.6 billion in economic impact generated last year, Florida continues to thrive as a top global destination for travelers, securing its position as a critical economic engine. This growth not only benefits the state’s economy but also provides substantial savings to residents, reducing their tax burden significantly.

Record-Breaking Visitor Spending in 2024

According to the latest data, out-of-state visitors to Florida spent an impressive $134.9 billion in 2024, marking a 3% increase over the previous year. Of this total, $120.1 billion came from American travelers, while $14.8 billion was contributed by international visitors. This spending directly supports Florida’s economy, with 99 cents of every dollarspent by visitors remaining within the state, reinforcing Florida’s economic resilience.

Tourism in Florida continues to play a central role in the state’s financial health. Every dollar spent by a tourist is effectively reinvested into the local economy, benefiting a wide array of sectors, from hospitality to retail. With this continuous influx of tourist dollars, Florida’s economy remains one of the most vibrant in the United States.

Job Creation and Economic Contribution of Florida’s Tourism

Tourism’s role in Florida’s workforce cannot be overstated. The sector supported 1.8 million jobs in 2024, representing an 1.8% increase from the previous year. These jobs are spread across various industries, with many positions in hospitality, retail, and entertainment, where tourism plays a pivotal role. Wages associated with these jobs reached a total of $79.9 billion in 2024, marking a 4.6% year-over-year growth from 2023. This growth not only provides economic stability for millions of Floridians but also strengthens the state’s broader labor market.

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Florida’s tourism-related industries continue to fuel job creation, demonstrating the substantial economic benefitsderived from attracting visitors. As one of the largest employers in the state, the tourism sector continues to contribute to Florida’s financial success by providing long-term career opportunities for its residents.

Growth in Tourism Taxes

The taxes generated by tourism activities in Florida saw a significant increase in 2024, growing by 3.3% to $33.6 billion. These revenues play a crucial role in supporting state and local governments, allowing for the maintenance and development of public infrastructure, education, and healthcare services. Without the contributions from tourism, Florida residents would face a substantially higher tax burden, with each household paying an additional $1,730 annually in state and local taxes to sustain the same level of public services.

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These growing tourism-related tax revenues highlight the vital role that the state’s tourism industry plays in maintaining the fiscal health of Florida. The tourism sector’s continued success ensures that the burden on residents remains manageable, making Florida a more affordable place to live and work.

Florida’s Increasing Global Appeal

The growth in international visitors is another key factor in Florida’s tourism boom. The state has successfully positioned itself as one of the world’s top destinations for both domestic and international travelers. With 143 million visitors in 2024, the state has continued to outperform other regions in terms of tourist arrivals, marking a major milestone in Florida’s ongoing tourism success. This influx of visitors demonstrates the increasing global appeal of Florida, with the state’s diverse attractions—from world-renowned beaches to theme parks and cultural landmarks—drawing travelers from across the world.
Florida’s ability to maintain strong year-over-year growth in tourism speaks to its competitive edge as a travel destination. As the state continues to innovate and enhance its tourism offerings, it remains a top choice for those seeking a mix of relaxation, adventure, and cultural experiences.

A Significant Return on Investment for Residents

In addition to boosting the economy, Florida’s tourism industry is providing tangible benefits to its 9.1 million households. The state’s tourism revenue has helped to reduce household taxes, saving nearly $2,000 per year for Florida residents. This significant financial benefit underscores the value of tourism not only for the businesses and industries involved but also for everyday Floridians. By generating substantial revenue, tourism helps to keep local taxes lower, making the state more affordable for residents.
Florida’s tourism investment continues to pay off, benefiting both the economy and the people who call the state home. As the state’s tourism sector grows, it contributes to a more prosperous future for residents, offering both direct financial benefits and a thriving job market.

Florida’s Vision for Continued Growth in Tourism

With its impressive achievements in 2024, Florida is poised for even greater success in the years to come. The Visit Florida agency remains committed to further promoting the state’s attractions and ensuring that the tourism sector continues to drive economic growth. By maintaining a focus on innovation, sustainability, and attracting global visitors, Florida will likely see continued growth in both visitor numbers and spending in the coming years.
Governor Ron DeSantis has recognized the importance of the tourism sector, emphasizing that it is integral to Florida’s strong economic position. As the state continues to welcome millions of visitors from around the world, the tourism industry will remain a cornerstone of Florida’s economic success and its ability to maintain a competitive edge on the global stage.

Conclusion

The success of Florida’s tourism industry in 2024 sets a strong foundation for the state’s economic growth in the future. With $133.6 billion in economic impact, a 3% increase in visitor spending, and a robust tourism job market, Florida has proven its resilience as a top global destination. The sector’s ability to generate revenue, create jobs, and lower taxes for residents underscores its value to the state’s economy. As Florida continues to grow its tourism offerings, the industry will remain an essential part of the state’s financial success, ensuring that both businesses and residents benefit from its continued prosperity.

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Tags: 2024 tourism report, economic impact, Florida jobs, florida tourism, out-of-state visitors

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