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Photo Credit: Traveler taking a picture with a phone. Travel has become a major lifestyle priority across the world.  Pexels / Tim Gouw
As the travel industry gears up for the winter holiday high season, please enjoy this guide to our favorite reports of the year.
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You’ve bought the noise-canceling headphones the reviewer swore were the absolute best. Maybe an eye mask too. Useful? Sometimes. Predictable? Always.
We’ve put together a different kind of guide. No gadgets, no stocking stuffers — just the Skift Research reports that explain where travel is heading, what’s changing beneath the surface, and what travel professionals should be paying attention to in 2026.
Consider this the ultimate gift guide for travel pros: insight you can actually use.
All of those holiday gifts totaled up to more than you expected. But at least you can console yourself with a silver lining — think of all the points you will earn.
In fact, credit card points are a multi-billion-dollar boon to the travel industry. But the banks that deliver these travel rewards are becoming more than just point resellers. 
One of our surveys of U.S. travelers found that millennial and Gen Z sh
Curated by Dennis Schaal
Executive Editor
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Tags: artificial intelligence, skift research, social media, surveys
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This article from Skift presents a unique gift guide for travel professionals, emphasizing insightful Skift Research reports over conventional travel gadgets. It explores major trends reshaping the industry, including the growing influence of credit card companies in online travel, evolving global travel priorities, the emergence of social commerce, the increasing role of AI in trip planning, changes in the low-cost carrier airline model, and comprehensive data on travel market sizing. The guide serves as a valuable resource for travel pros seeking to stay ahead in a rapidly changing landscape.
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