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El Paso was named one of the "Rising Star Destinations" to book for a vacation in 2026.
A new 2026 Travel Trends Forecast from vacation rental marketplace HomeToGo has unveiled the top U.S. cities that are on travelers' minds for the next year, and one unsuspecting far West Texas city was included on the list: El Paso.
El Paso was named one of six most sought-after "Rising Star Destinations" in the Southwest and Mountain West regions. Search trends revealed traveler interest in El Paso skyrocketed 191 percent year-over-year, with vacationers pining after "desert landscapes" and "frontier-style towns with modern Western flair."
To determine where travelers are planning on booking their 2026 vacations, HomeToGo surveyed 1,000 American adults from November 26-28, 2025 to discover which locales offer "both affordability and under-the-radar appeal." Search interest and price insights were based on observed searches executed via HomeToGo's website from August 1-November 15, 2025, with a check-in date during 2026.
The reports findings show the vacation accommodations in El Paso cost a median $62.21 per night, earning the city a reputation for being more affordable than Texas' major cities like Dallas or Houston. HomeToGo also said travelers are "increasingly turning to smaller [Southwestern] towns" to find accommodations rather than booking a stay at a large resort.
Additionally, younger travelers like Gen Zers and Millennials are driving the shift toward these hidden gem destinations after collecting inspiration from social media sites like Instagram and TikTok.
"Western destinations are seeing a rise in interest, fueled by a broader cultural moment that has placed such locations firmly in the spotlight," the report's author wrote. "In 2025, artists such as Beyoncé and Sabrina Carpenter brought fresh takes on the visual language of country music firmly into the mainstream, with this movement further amplified across social media platforms."
There's plenty to do in the self-proclaimed "Sun City," such as hiking in Franklin Mountains State Park or Guadalupe Mountains National Park, visiting local museums, and much more.
Other top "Neo-Western Revival" destinations to visit in 2026 include:
Out to Pasture
Mattie's at Green Pastures, a Southern restaurant on a historic property with famous peacocks, already felt like a retreat from the more urban parts of Austin. Now the property at 811 W. Live Oak St. has reached its hospitality potential with the addition of the Inn at Green Pastures, with 63 new guest rooms, a private pool, a lounge, a bar, and even a whole new restaurant called Henry's. Room reservations will open Friday, December 12.
The Green Pastures property in the Bouldin Creek neighborhood used to cover 50 rural acres, but now it's down to seven — still a healthy size considering its always-changing surroundings. The pièce de résistance is a 120-year-old Victorian farmhouse that was built by local minister and physician Dr. Eugene W. Herndon and later purchased by lawyer Henry Faulk, who moved his family in and ran the surrounding land as a farm.
By 1946, the owner's daughter Mary Faulk Koock and her husband, Chester Koock, turned the home into a restaurant — the first racially integrated restaurant in Austin, according to Green Pastures — and more family members stewarded the property until it was sold by a local investment group of more than 100 members in 2015. The restaurant became Mattie's in 2017.
The biggest news for Austinites is the new restaurant, which will be open day-to-night for morning coffee service, snacks, full meals, and cocktails. For now, it's just open from 4-11 pm, and will open in its full capacity starting December 12.
Foodies can still get the famous mini-biscuits from Mattie's, plus hot smoked salmon on a bagel, a hotdog with relish, a burger using beef from Grassfield Farm in Hondo (about 50 miles west of San Antonio), and grilled redfish with German potato salad. These dishes will be served in the restaurant as well as to guests in their rooms. Small plates like charcuterie boards and oysters will be available at the pool.
Not everything at Green Pastures is fancy.Photo by Jessica Stephens
Cocktails aren't relegated to the nighttime hours. Guests can order a breakfast martini with gin, red berry liqueur, lemon and strawberry jam; then they can come back at lunch or dinner for a Hugo Spritz or a signature cocktail. Draft cocktails like an Artemis Cup, Back Porch Tea, and Espresso Martini keep things simple and can be served without alcohol.
For travelers and staycationers, the guest rooms and nine suites in the newly constructed, three-story hotel offer a "quiet, restorative retreat," according to a press release. Both room styles show off high ceilings and windows that maximize that height, plus hardwood floors, marble sinks, anddeep bathtubs. The suites are all named after wildlife that might be found on the property, and the building is shaped like an "L" to work around existing live oaks. Even parking is out of the way, hidden underground.
The guest rooms keep things simple and serene.Photo by Casey Dunn
The new structure was designed by the highly regarded local architecture firm Clayton Korte. Its many recognizable projects include other historically sensitive builds, like major renovations just announced in November at Austin's Paramount and State Theatres. On the interior, local design studio Noah Marion is responsible for leather goods around the property including catchall tray, decor, games, apparel, and more that will all be for sale to guests.
Completing the resort feel, a luxury spa is planned for a 2028 opening.
Finally, the property will also be available for events, including weddings, with access to its gardens, event hall at Mattie's, and Green Pastures ballroom. A cottage also provides a space to get ready for the events to come.
The new addition looks nothing like the Victorian farmhouse it accompanies.Photo by Casey Dunn
“The Inn at Green Pastures is our way of offering guests a deeper connection to this special place,” said Jeff Trigger, chairman of the investor board and president of La Corsha Hospitality Group, in a press release. “Whether you're here for a wedding, a quiet getaway or drinks at Henry’s, we want every stay to feel personal, elevated and rooted in the beauty of Austin.”
Rooms at the Inn at Green Pastures start at $395.
