Published on December 5, 2025
San Francisco, along with San Diego, Los Angeles, Santa Barbara, Palm Springs, Anaheim, and other cities in California, is seeing a boom in domestic travel across the U.S. this year due to rising demand and vibrant attractions. As more Americans seek to explore their own country, these iconic California destinations have become major players in the domestic tourism market. From bustling cityscapes to stunning coastal retreats, each city offers a unique mix of leisure, business, and cultural experiences that draw travelers in. With a variety of world-class landmarks, top-tier accommodations, and diverse entertainment options, these cities are positioned to thrive as some of the most sought-after destinations in the U.S., making 2025 a landmark year for California’s tourism industry.

US Domestic Travel Trends for 2025: Steady Growth in Volume and Spending

In 2025, US domestic travel is expected to experience steady growth, with key statistics reflecting both an increase in travel volume and spending.

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Key Points:

• Total Domestic Trips: U.S. residents are estimated to take 720.2 million domestic trips in 2025, marking a modest annual increase of 1.1%.
• Total Travel Spending: The total U.S. travel spending (domestic and international) is forecasted to grow by 3.9%, reaching $1.35 trillion in 2025.
• Domestic Leisure Spending: Spending on domestic leisure travel is projected to increase by 1.9%, totaling $895 billion in 2025.
• Trip Purpose: A significant portion of domestic trips will continue to be for leisure, with about 4 out of 5 trips falling under this category.
• Historical Trends: In 2019, U.S. residents took 2.29 billion domestic trips, including both business and leisure travel.

Overall, domestic travel in the US for 2025 reflects a resilient and growing market, driven primarily by leisure travel.

San Francisco: Business Travel Rebound Takes Flight

San Francisco is experiencing a major rebound in business and convention tourism. Domestic air traffic surged by 9.3% through July 2025, highlighting a robust recovery in business travel. Convention-related room nights are expected to increase by more than 60% compared to 2024, signaling a resurgence of business events in the city. San Francisco’s iconic landmarks, vibrant tech scene, and cultural hubs make it a top destination for professionals and business travelers, marking its status as a key player in the domestic tourism rebound.
City Guide:

• Top Attractions: Golden Gate Bridge, Alcatraz Island, Fisherman’s Wharf, and the iconic Cable Cars.
• Dining: Enjoy world-class cuisine in neighborhoods like Chinatown, North Beach, and the Mission District.
• Best Time to Visit: Late summer to fall offers pleasant weather for sightseeing.
• Where to Stay: From luxurious waterfront hotels to tech-driven boutique stays, San Francisco offers a wide variety of accommodations.

San Diego: A Steady Favorite for Leisure & Family Getaways

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San Diego remains a strong contender in the domestic leisure market, consistently drawing visitors for its beautiful beaches, world-famous zoo, and family-friendly attractions. With steady growth in domestic overnight visitors forecasted for 2025, the city’s laid-back charm continues to be a top draw for families and beach lovers alike. Whether it’s the vibrant coastal culture or family-friendly events, San Diego maintains its status as a go-to destination for leisure travel, showing no signs of slowing down.
City Guide:

• Top Attractions: San Diego Zoo, Balboa Park, Old Town, La Jolla Cove, and the USS Midway Museum.
• Dining: Sample fresh seafood, Mexican cuisine, and coastal California dishes at top spots like Point Loma Seafoods and Cafe 21 Gaslamp.
• Best Time to Visit: Spring and fall, when the weather is ideal for outdoor activities and beach visits.
• Where to Stay: From family-friendly resorts near the beach to boutique hotels in Gaslamp Quarter.

Los Angeles: The Unmatched Entertainment & Culture Magnet

Los Angeles continues to reign as one of the top U.S. destinations, fueled by its dynamic cultural and entertainment offerings. With its world-renowned attractions, entertainment events, and massive drive-in market, LA attracts millions of visitors each year. From Hollywood’s iconic studios to trendy art districts, LA’s diverse culture ensures its position as a leading domestic tourism hub. It’s not only a favorite for entertainment enthusiasts but also a cultural mecca that draws tourists year-round.
City Guide:

• Top Attractions: Hollywood Walk of Fame, Griffith Observatory, The Getty Center, Venice Beach, and Universal Studios Hollywood.
• Dining: LA is a food-lover’s paradise, offering diverse cuisines, from taco trucks to upscale dining at places like Nobu and Bestia.
• Best Time to Visit: Spring and fall for pleasant weather and fewer crowds.
• Where to Stay: Choose from luxury hotels in Beverly Hills, beachfront stays in Santa Monica, or trendy spots in Downtown LA.

Santa Barbara: A Luxe ‘Workcation’ Destination on the Rise

Santa Barbara is booming as an upscale destination for affluent travelers and remote workers. The city has seen a 21% YoY increase in luxury coastal bookings, reflecting a growing trend of “workcations.” This picturesque coastal retreat offers a unique combination of relaxation and productivity, attracting those seeking a blend of leisure and work. With its scenic beauty, upscale resorts, and tranquil vibe, Santa Barbara has become a prime spot for travelers seeking a luxurious getaway without sacrificing work commitments.
City Guide:

• Top Attractions: Stearns Wharf, Santa Barbara County Courthouse, Santa Barbara Mission, and the beautiful wine country nearby.
• Dining: Dine at local favorites like The Lark, and enjoy fresh seafood at Brophy Bros. overlooking the harbor.
• Best Time to Visit: Year-round, but fall offers a perfect combination of mild weather and fewer crowds.
• Where to Stay: Choose from oceanfront resorts or charming boutique hotels nestled in the Santa Ynez Valley.

Palm Springs: A Desert Oasis for Wellness & Relaxation

Palm Springs continues to be a major draw for domestic visitors, offering a unique blend of warm weather, luxurious resorts, and wellness experiences. Known for its stunning mid-century modern architecture, the city attracts those seeking relaxation, spa retreats, and golf escapes. With a strong focus on wellness and rejuvenation, Palm Springs has become a favorite weekend getaway destination for travelers, particularly those from West Coast cities. The city’s serene desert landscape and luxurious resorts ensure that it remains a top destination for seasonal travel and long weekends.
City Guide:

• Top Attractions: Palm Springs Aerial Tramway, Joshua Tree National Park, the Architecture and Design Center, and the Moorten Botanical Garden.
• Dining: Enjoy upscale dining at places like Workshop Kitchen + Bar or indulge in farm-to-table meals at The Purple Palm.
• Best Time to Visit: Winter and spring, when temperatures are mild and ideal for outdoor activities.
• Where to Stay: Choose from luxurious desert resorts like the Parker Palm Springs or boutique hotels in downtown Palm Springs offering stunning views of the desert landscape.

Sacramento: The Capital’s Growing Regional Appeal

Sacramento is benefiting from the resurgence of domestic tourism in Northern California. As San Francisco rebounds, Sacramento has solidified its position as a hub for regional travel, attracting visitors for weekend trips and state government-related business travel. The city’s rich history, proximity to outdoor adventures, and cultural landmarks make it a key stop for those exploring the state’s capital. It continues to draw a steady flow of visitors looking for both leisure and business experiences in California’s heartland.
City Guide:

• Top Attractions: California State Capitol, Old Sacramento, Sacramento Zoo, and the Crocker Art Museum.
• Dining: Known for farm-to-fork dining, enjoy fresh produce and local fare at places like The Kitchen and Tower Cafe.
• Best Time to Visit: Spring and fall for perfect weather and outdoor festivals.
• Where to Stay: Stay in the heart of downtown or opt for a boutique hotel near the American River Parkway.

Anaheim: The Family Fun Capital

Anaheim’s domestic tourism is driven almost entirely by the iconic Disneyland Resort and its surrounding attractions. As family travel remains strong, Anaheim has proven itself a reliable leisure destination, with consistent growth in domestic visitors. The city’s theme parks, family-friendly hotels, and vibrant entertainment options make it a favorite for both short getaways and longer stays. Disneyland’s continued popularity ensures that Anaheim remains a top destination for families, solidifying its place as a premier resort center in California.
City Guide:

• Top Attractions: Disneyland Resort, Disney California Adventure Park, Downtown Disney, and Knott’s Berry Farm.
• Dining: Themed dining experiences and family-friendly spots like Goofy’s Kitchen and Blue Bayou Restaurant in Disneyland.
• Best Time to Visit: Late fall to early spring when crowds are lighter and the weather is cooler.
• Where to Stay: Stay at Disneyland Resort hotels or budget-friendly options in Anaheim’s surrounding areas.

California’s Rising Stars: Domestic Tourism Boost Across Iconic Destinations

Monterey, Santa Monica, Long Beach, San Jose, and Avalon are experiencing notable surges in domestic tourism in 2025. Monterey, a prime stop along the Pacific Coast Highway, draws road-trippers and nature lovers with its coastal beauty and famous aquarium. Santa Monica, a coastal gem of the Greater LA area, continues to captivate with its iconic pier, beaches, and upscale shopping. Long Beach thrives thanks to its port operations, attracting both cruise passengers and regional business visitors. San Jose, the heart of Silicon Valley, is seeing a boom in corporate and tech-related travel, bolstering hotel demand. Meanwhile, Avalon on Catalina Island remains a sought-after island escape, offering a unique getaway just off the Southern California coast. These destinations reflect the diverse appeal of California’s tourism market.
San Francisco, along with San Diego, Los Angeles, Santa Barbara, Palm Springs, Anaheim, and other cities in California, is seeing a boom in domestic travel across the U.S. this year due to rising demand and vibrant attractions.

Conclusion

San Francisco, along with San Diego, Los Angeles, Santa Barbara, Palm Springs, Anaheim, and other cities in California, is undoubtedly experiencing a boom in domestic travel across the U.S. this year. This surge is driven by a combination of factors, including rising demand for leisure and business travel, coupled with each city’s vibrant attractions and unique offerings. From San Francisco’s business travel rebound to the coastal charm of Santa Barbara and the family-friendly appeal of Anaheim, these cities have become key players in the thriving domestic tourism sector. As travelers continue to flock to these iconic destinations, California remains a dominant force in shaping the future of U.S. travel, ensuring that 2025 will be a banner year for domestic tourism in the state.

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Tags: California tourism, domestic travel, travel trends, US Travel

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