Published on November 18, 2025
By: Tuhin Sarkar
In a bold move to boost their travel industries, Los Angeles joins Rochester, Burlington, Kalispell, Boston, Buffalo, and Las Vegas in rolling out new tourism campaigns aimed at winning back Canadian tourists. This collective effort by US cities highlights a growing trend: American cities are using innovative strategies, including tax incentives, to attract Canadian tourists and revitalize their local economies.
With these new tourism campaigns, cities like Los Angeles are promising a fresh, welcoming experience for Canadian tourists. Keep reading to discover how these cities are reshaping the future of US travel with these strategic moves!

The US Loves Canada: 10 US Cities Are Fighting to Win Back Canadian Tourists with New Tourism Campaigns!

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The travel landscape has dramatically shifted in recent years. And when it comes to the US tourism industry, Canadian tourists are a vital part of the equation. With the recent rise of global travel disruptions, the US travel industry is facing a new battle — one to attract Canadian tourists back. This new battle involves bold, aggressive campaigns designed to revive the tourism influx from north of the border. Cities across the United States are now doubling down on their efforts to win Canadian hearts, and it’s all happening through new tourism campaigns designed to bring in the Canadians the US so desperately needs.
In this article, we’ll dive deep into the new tourism campaigns reshaping US travel, and how US cities are rolling out the red carpet for their Canadian counterparts with unmatched offers, attractions, and special deals. But most importantly, these cities are saying, “We love Canada” — a sentiment that rings through loud and clear, even in the most unlikely corners of the US. So, let’s explore the US cities that are making the boldest moves to capture the attention of Canadian tourists in 2025.

Los Angeles, California: A Golden State’s Embrace of Canada

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In a bold move, Los Angeles, along with Visit California, has launched the “California Loves Canada” campaign. This dynamic initiative is more than just a tagline — it’s a love letter to Canadian tourists. Los Angeles is focused on drawing Canadians back by offering special packages that include discounted hotel stays and attraction tickets. The goal is clear: make Canadian visitors feel like they’re not just tourists — they’re family. The campaign showcases everything from the stunning beaches of Santa Monica to the excitement of Hollywood.
Why it Matters: With US tourism relying heavily on Canadian tourists, especially from Ontario and Quebec, this campaign ensures that Los Angeles remains an unmissable destination. The emotional pull of this campaign is undeniable, encouraging Canadians to rediscover LA’s magic with irresistible travel deals.

Palm Springs, California: A Heartfelt Canadian Welcome

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Palm Springs, California is the latest city to show love to Canada. With the recent New Tourism Campaign, Palm Springs has rolled out banners saying, “Palm Springs loves Canada” throughout its downtown and airport. Why this aggressive marketing effort? Well, Canadians have always flocked to Palm Springs, especially in winter. However, recent tensions and the strong US dollar have made Canadians more hesitant. Palm Springs is now counteracting those challenges with heartfelt messages of goodwill, ensuring that Canadians feel more than just welcome — they feel celebrated. This isn’t just about tourism, it’s about saying, “We miss you!”
Why it Matters: Canadian tourists have traditionally flocked to Palm Springs, and this effort aims to reconnect with them after a decline in Canadian visits. By incorporating these tourism offers and emotional appeal, Palm Springs is ensuring that Canadians feel like part of the city’s heart and soul once again.

Kalispell, Montana: A Border City Offering Big Savings

Just 5 hours south of Calgary, Kalispell, Montana, is creating waves with its “Canadian Welcome Pass.” This new tourism campaign offers massive discounts on everything from lodge stays to retail shopping. Kalispell, a city nestled in the heart of Montana, knows the value of Canadian tourists — they account for a significant portion of its visitor base, especially those looking to explore the stunning Glacier National Park. With this Canadian-centric initiative, Kalispell is banking on its proximity to the Canadian border to win back Canadian hearts.
Why it Matters: As US cities fight for a slice of Canadian tourism, Kalispell is doing something different — offering tangible savings and creating unique travel experiences for Canadians looking for a quieter, more picturesque getaway.

Buffalo, New York: A Heartfelt “Buffalo Loves Canada” Campaign

Who could have imagined that Buffalo, New York, would become a major contender for Canadian tourism? But with its “Buffalo Loves Canada” campaign, Buffalo is doing just that. It’s a full-on appeal for Canadians to return to this border city that offers great food, affordable accommodations, and plenty of cultural experiences. This campaign includes free gift cards and promotions at local businesses to make it easier for Canadians to visit.
Why it Matters: After the pandemic and political challenges, Buffalo realized it was missing a critical piece of its tourism market: Canadians. With this new tourism campaign, the city is actively reconnecting with its neighbours, offering an opportunity to experience something new in the heart of the US travel industry.

Las Vegas, Nevada: Making Canadians Feel at Home in Sin City

In the neon-lit world of Las Vegas, Canadians are a big deal. With Las Vegas tourism seeing a noticeable decline in Canadian visitors, the US tourism industry is focusing its efforts on wooing them back. The “We Miss You, Canadians” campaign is full of promises, offering discounts on hotels, exclusive access to shows, and bigger bonuses in casinos.
Why it Matters: Las Vegas has historically been one of Canada’s favourite destinations, and this campaign is designed to remind Canadians just how much they are needed. The emotional push — combined with the generous discounts and offers — is aimed at turning around a challenging period for the US travel industry.

Orlando, Florida: Discounts on Dreams at Disney World

Known for being a family holiday hotspot, Orlando is heavily relying on Canadian tourists to bolster its tourism numbers. This year, the city has launched a New US Tourism Campaign specifically targeting Canadians with special offers on Disney World passes, hotel stays, and dining. Orlando wants Canadians to experience the magic of its theme parks again.
Why it Matters: Orlando has been Canada’s favourite US destination for years, and with the pandemic disrupting travel, this campaign seeks to bring Canadians back to Florida — offering unbeatable deals that make it easy to say “yes” to the magic of Orlando.

Chicago, Illinois: Turning Up the Heat on Canadian Visitors

Chicago, one of the biggest cultural hubs in the US, is once again seeking to bring Canadian tourists back through its new tourism campaign. Offering discounted tickets to cultural events, shopping deals, and exclusive food experiences, Chicago is turning up the heat in a way only the Windy City can.
Why it Matters: Chicago knows that Canadian tourism forms a large chunk of its visitor base, and now more than ever, the city is embracing its Canadian neighbours with open arms. The aim is clear: make Chicago Canada’s go-to destination for culture, food, and fun.

Boston, Massachusetts: A Historic Welcome for Canadian Tourists

Boston, a city steeped in history, has rolled out a new tourism campaign targeting Canadian tourists with discounted museum passes and historical tours. Known for its rich cultural experiences, Boston is now offering special promotions to draw Canadians back to its shores.
Why it Matters: With Canada’s strong historical ties to Boston, this campaign seeks to remind Canadians of the city’s importance while offering them an enriched experience full of exclusive offers and cultural treasures.

Rochester, New York: The “Dear Canada” Campaign Makes Its Mark

Rochester, New York, is using an emotional touch in its new tourism campaign — “Dear Canada.” Through targeted ads and personal messaging, Rochester is calling on Canadian tourists to return with open arms and exciting offers. From discounts at local shops to museums and art galleries, Rochester is offering a warm welcome to the Canadian market.
Why it Matters: Rochester has felt the effects of declining Canadian tourism, and this campaign is meant to pull at the heartstrings, encouraging Canadians to return and reconnect with the city’s offerings.

Burlington, Vermont: Symbolic Gestures with a Canadian Twist

Burlington, Vermont, located near the Canadian border, is taking a unique approach to woo Canadians back. Through initiatives like renaming streets to “Rue Canada” and offering discounts to Canadian tourists, Burlington is showing its love for its northern neighbours.
Why it Matters: As a border city, Burlington’s economy is closely tied to Canadian tourism, and with the US tourism facing a downturn, these symbolic gestures are meant to entice Canadians back into the fold.

The US Loves Canada, and It’s Time to Celebrate!

The US travel industry is in full swing to win back Canadian tourists. Through New Tourism Campaigns, US cities are pulling out all the stops to create unforgettable experiences and unbeatable offers that speak directly to Canadians. Whether you’re headed to Palm Springs for the warmth or Las Vegas for the lights, one thing is clear — US cities love Canada, and they want you back!
The US tourism industry knows just how important Canadians are to its economy, and these new tourism campaigns are proof of that. So, pack your bags and head south — the US is ready and waiting to roll out the red carpet for you!

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Tags: Boston, buffalo, Burlington, canadian tourists, Kalispell, Las Vegas, Los Angeles Travel, new tourism campaigns, Rochester, Tourism tax, travel industry, US Tourism, US travel industry

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