Published on November 12, 2025
Agoda, the leading global digital travel platform, has announced its findings on the family travel trends for the upcoming 2025-2026 Year-End and New Year holiday season. According to Agoda’s research, experience-driven family trips are on the rise both within Japan and overseas. Tokyo, Okinawa, and Osaka have emerged as the top domestic destinations, while Seoul, Taipei, and Bangkok dominate the overseas family travel rankings. These locations provide the perfect balance of leisure, culture, and family-friendly activities to ensure a memorable holiday experience.
As families increasingly seek opportunities to create lasting memories, the top destinations emphasize nature, theme parks, hot springs, and cultural experiences. Agoda’s report highlights how Japanese families are shifting toward more immersive travel experiences that encourage learning and relaxation together.

Top 5 Domestic Family Travel Destinations in Japan

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Agoda’s report reveals that Tokyo, Okinawa, and Osaka are leading the domestic rankings for the 2025-2026 holiday season. These cities offer diverse family-friendly attractions, from theme parks to cultural experiences.

1. Tokyo: A World of Experiences for Families

Tokyo is a family-friendly destination with something for everyone. From the magical world of Tokyo Disney Resort to interactive exhibits at teamLab Planets, the city offers an endless range of experiences to captivate families. With aquariums, shopping complexes like Tokyo Skytree, and a wealth of kid-friendly hotels, Tokyo is the perfect city for short, yet unforgettable, family getaways.

• Top Attractions: Tokyo Disney Resort, teamLab Planets, Tokyo Skytree
• Family Travel Perks: Family packages, buffet-inclusive stays at central hotels
• Ideal For: Families with children of all ages seeking entertainment and fun

2. Okinawa Main Island: Year-Round Outdoor Fun

Known for its warm climate, even in winter, Okinawa offers a tropical escape for families looking for outdoor adventure. Popular attractions include the Okinawa Churaumi Aquarium, kid-friendly resorts, and cultural activities that highlight the island’s rich heritage. The island is ideal for multi-generational family trips, thanks to its spacious accommodations and family-oriented programs.

• Top Attractions: Okinawa Churaumi Aquarium, local cultural experiences
• Ideal For: Families seeking outdoor activities and cultural education

3. Osaka: Fun, Food, and Family Entertainment

Centered around the famed Universal Studios Japan, Osaka is a family favorite for thrilling amusement park rides, coupled with the chance to indulge in world-renowned street food. Visitors can also enjoy Dotonbori, Kaiyukan Aquarium, and other fun family spots. Osaka provides easy access to short stays with hotels offering family suites, kitchenettes, and convenient proximity to top attractions.

• Top Attractions: Universal Studios Japan, Dotonbori, Kaiyukan Aquarium
• Ideal For: Families looking for an action-packed destination with good food

4. Nagoya: Family-Friendly Road Trips

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With easy access to major transportation routes, Nagoya serves as a hub for family road trips and train-themed adventures. Attractions like LEGOLAND Japan, Higashiyama Zoo, and the SCMAGLEV Railway Park provide a mix of educational experiences and fun. Hotels catering to families with breakfast-inclusive plans and family rooms are in high demand for short stays.

• Top Attractions: LEGOLAND Japan, Higashiyama Zoo, SCMAGLEV Railway Park
• Ideal For: Families on road trips or train-themed journeys

5. Sapporo: Snow and Seasonal Magic

Sapporo is the perfect destination for families seeking winter activities. Seasonal events like Sapporo White Illumination and nearby ski resorts attract families looking for a magical winter experience. With hotels featuring hot springs and spas, Sapporo offers an ideal balance of relaxation and snow-based adventure.

• Top Attractions: Sapporo White Illumination, ski resorts
• Ideal For: Families looking for winter snow activities and festive events

Top 5 Overseas Family Travel Destinations

The growing demand for international family vacations has also highlighted Seoul, Taipei, and Bangkok as top choices for Japanese families seeking short-haul destinations. These cities offer a mix of cultural exploration, shopping, and family-friendly activities.

1. Seoul, South Korea: The Ultimate Family Experience

Seoul has become a premier family destination, offering a perfect mix of shopping, entertainment, and cultural attractions. Indoor attractions such as Lotte World and COEX Aquarium make Seoul an ideal spot for families, even during the winter months. The rise in hotels offering kids’ rooms and connecting suites makes it easier for families to book accommodations that cater to their needs.

• Top Attractions: Lotte World, COEX Aquarium
• Ideal For: Families seeking a balance of culture and entertainment

2. Taipei, Taiwan: Compact and Family-Friendly

Taipei continues to be a favorite among families seeking a quick getaway. The city offers night markets, cultural workshops, and the Taipei Zoo, making it ideal for families who want to explore at their own pace. Japanese-language support at many of the city’s attractions adds to its convenience.

• Top Attractions: Night markets, Taipei Zoo
• Ideal For: Families looking for short trips with cultural exploration

3. Bangkok, Thailand: Family-Friendly Value

Known for its accessibility and strong value for money, Bangkok continues to attract families with its shopping complexes, such as ICONSIAM and Siam Paragon, offering children’s facilities and diverse dining options. The city also features riverfront resorts, making it a great destination for extended family stays.

• Top Attractions: ICONSIAM, Siam Paragon, riverfront resorts
• Ideal For: Families seeking convenience and budget-friendly accommodations

4. Honolulu, Hawaii, USA: Timeless Family Resort Destination

Honolulu remains a timeless favorite, offering families a mix of beaches, nature-based activities, and holiday programs. The city’s relaxed vibe and festive atmosphere, including seasonal fireworks and kids’ clubs, make it an ideal setting for creating lasting family memories.

• Top Attractions: Beaches, nature-based activities, kids’ clubs
• Ideal For: Families seeking a relaxing, nature-filled holiday

5. Hong Kong: A Dynamic Family Destination

Hong Kong offers families a mix of vibrant city life and classic attractions. Families can enjoy iconic experiences like the Victoria Peak night view, a ride on the Star Ferry, and thrilling visits to Hong Kong Disneyland and Ocean Park.

• Top Attractions: Victoria Peak, Star Ferry, Hong Kong Disneyland, Ocean Park
• Ideal For: Families looking for excitement and cultural exploration

Conclusion: A Rising Trend for Family-Oriented Travel by Agoda in 2025-2026

According to Agoda’s research, family travel continues to evolve, with more families seeking experiential holidays that combine adventure, relaxation, and learning. Whether traveling domestically to Tokyo or Okinawa, or exploring international destinations like Seoul and Bangkok, families are increasingly prioritizing experiences that allow them to connect with one another and create lifelong memories. Agoda remains committed to offering a platform where families can find the best deals and book accommodations that meet their unique needs.

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Wednesday, November 12, 2025
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Wednesday, November 12, 2025
Wednesday, November 12, 2025
Wednesday, November 12, 2025
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