Published on November 10, 2025
Thailand was the main attraction at the World Travel Market (WTM) 2025, which took place in London, and showcased its inclusive tourism strategy at the ‘Destinations with Heart‘ Summit. The day of the event was November 5, 2025, and the summit was dedicated to human-oriented and eco-friendly travel, with the TAT (Tourism Authority of Thailand) leading the charge in arguing for a hospitable and barrier-free travel experience for all tourists.
Representing Thailand at the summit, Mrs. Chiravadee Khunsub, Deputy Governor for International Marketing – Europe, the Americas, the Middle East, and Africa, highlighted the nation’s dedication to inclusive tourism. She shared how Thailand’s cultural values of openness and kindness form the foundation of its tourism strategy. These values are central to the country’s efforts to foster a tourism environment where all travellers, regardless of background, feel welcomed and valued.

A Vision of Inclusivity and Sustainable Travel

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The ‘Destinations with Heart’ Summit brought together global tourism leaders, including representatives from Iceland, Malta, and the UK, to discuss the future of inclusive tourism. Thailand’s contribution to the summit focused on how its tourism strategy prioritises the well-being of every traveller. By embracing inclusive practices, Thailand continues to set the benchmark for tourism that celebrates diversity and ensures that everyone can enjoy a safe and meaningful travel experience.
The “Go Thai Be Free” campaign, a key initiative by TAT, was presented as an example of how Thailand fosters an inclusive travel environment. This global initiative aims to offer authentic local engagement, encourage openness, and create spaces where visitors can connect with Thai culture in a respectful and inclusive manner. It reflects Thailand’s commitment to not only being a top destination for leisure and business travellers but also a place where diversity is celebrated, and inclusivity is integral to the travel experience.

Thailand’s Leadership in People-Centred Tourism

Thailand’s participation in the summit reinforced its leadership in promoting people-centred tourism. The country has consistently placed importance on creating welcoming, inclusive experiences that cater to all types of travellers. With its rich cultural heritage, stunning landscapes, and diverse attractions, Thailand offers a destination that embraces both visitors and local communities, ensuring that tourism is a force for good.
Throughout the summit, Thailand’s tourism leaders stressed the importance of social sustainability in travel. By focusing on inclusivity and diversity, Thailand has fostered an environment where visitors feel seen, heard, and free to enjoy everything the country has to offer. This approach strengthens Thailand’s position as a global leader in the tourism industry and demonstrates the country’s commitment to building an inclusive, sustainable tourism ecosystem.

A Global Platform for Sharing Inclusive Travel Practices

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The WTM 2025 provided Thailand with an invaluable platform to share its inclusive tourism practices with a global audience. The discussion around people-centred travel resonated with other participating countries, showcasing how inclusion can drive tourism forward in a way that benefits both travellers and local communities. The panel discussions also covered best practices for creating sustainable and inclusive travel policies that ensure tourism remains a positive force in the global economy.
As Thailand continues to engage in international tourism initiatives, the focus on inclusivity and social sustainability remains at the core of its tourism strategy. With growing attention on responsible tourism, the ‘Destinations with Heart’ Summit helped amplify Thailand’s message that tourism should be about more than just destinations; it should be about creating meaningful experiences that everyone can enjoy.

Thailand Leads in Inclusive Tourism Innovation

Thailand’s participation in the “Destinations with Heart” Summit at WTM 2025 marks a significant step in the country’s journey toward becoming a leader in inclusive and sustainable tourism. By embracing its cultural values of openness, kindness, and respect for diversity, Thailand continues to position itself as a global tourism destination that welcomes everyone. The ongoing success of TAT’s “Go Thai Be Free” campaign and its commitment to people-centred travel demonstrate Thailand’s readiness to shape the future of tourism by prioritising inclusivity and sustainability. As the tourism industry evolves, Thailand’s vision of accessible and meaningful travel for all will serve as a guiding light for destinations worldwide.

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Tags: Destinations with Heart, excel london, Go Thai Be Free, Inclusive Tourism, london

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Monday, November 10, 2025
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