Published on October 28, 2025
Ship&Play, a top-of-the-line luxury luggage shipping service, has also expanded its services through the partnership with Azamara Cruises, Emerald Cruises & Tours, and Scenic Luxury Cruises & Tours. As a result of this alliance, a groundbreaking service is available which enables the passengers to avoid the normal luggage inconveniences and have a smooth, door-to-stateroom travel experience. The service will be available first on selected itineraries in autumn 2025, and already now the passengers are able to send their bags from home to their cruise suite, thereby eliminating the steps of airport baggage claim, customs delays, and check-in lines.
This innovative service, available from November 1, 2025, for Azamara Cruises and November 15, 2025, for Emerald Cruises and Scenic Luxury Cruises, will redefine luxury cruising by offering travelers a smooth and effortless transition from home to vacation. The new service lets passengers focus solely on their journey, allowing them to relax from the moment they leave their home.

Simplifying the Luxury Travel Experience

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Ship&Play aims to transform luxury travel by turning luggage shipping into a concierge experience. The service allows cruise guests to travel light, without the usual burden of handling bulky luggage. By partnering with top-tier cruise lines like Azamara, Emerald, and Scenic, Ship&Play delivers a more refined, stress-free travel experience, starting the moment guests pack their bags.
The fully insured, trackable delivery service means that luggage is carefully transported from home to the ship and back again. Passengers can travel with ease, knowing their belongings will be waiting for them in their suite upon embarkation. Whether it’s a one-way or round-trip cruise, Ship&Play ensures that travelers enjoy a seamless experience, with luggage waiting for them at their destination.

How Ship&Play Enhances the Cruise Experience

The new Ship&Play service enhances the overall cruise experience by eliminating one of the biggest pain points of travel: managing luggage. As Ken Muskat, President of Scenic Group, USA/LATAM, shared, the partnership introduces a new level of sophistication and comfort. Guests can focus entirely on their cruise experience, knowing that Ship&Play is handling their luggage logistics. From the moment the bags leave their doorstep, they can trust that every aspect of their journey has been carefully planned for ease and comfort.
The service offers convenience both at the start and end of the trip. If guests are too tired to handle their luggage when returning home or have accumulated extra purchases on their journey, Ship&Play ensures their luggage is shipped directly to their doorstep again, free from stress.

Travel Advisors and Booking Benefits

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Travel advisors will also benefit from the partnership, earning commissions starting at 10 percent for every booking made through Ship&Play. This is a unique opportunity for advisors to offer a premium service to their clients while helping eliminate one of the most significant challenges of air travel. With the ability to book luggage shipments directly from the ship, guests can relax knowing their return journey will be just as smooth as their arrival.

Azamara Cruises: A Commitment to Effortless Travel

At Azamara Cruises, providing a seamless and elevated guest experience is a top priority. The partnership with Ship&Play ensures that guests can enjoy their time onboard without the hassle of dealing with luggage at any point during their trip. Simon Blacoe, Vice President of Hotel Operations at Azamara Cruises, emphasized that this new service lets guests immediately immerse themselves in the destination-rich experiences that make Azamara Cruises so unique.

A New Standard for Luxury Cruising

The collaboration that has just been formed between Ship&Play and major cruise companies such as Azamara, Emerald Cruises, and Scenic Luxury Cruises is definitely a breakthrough in the field of luxury travel. The introduction of this service enables passengers to transport their luggage directly to the cabin of the cruise ship, which is commonly regarded as one of the major stressors of air travel, thus offering a smoother and more enjoyable cruise experience. Passengers with a fully trackable and insured service can immerse themselves in the coming vacation from the instant they leave their home until they return. This groundbreaking service will continue to improve the high-end cruise experience and will be a major factor in changing the industry’s travel standards for years to come.

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Tags: Azamara cruises, concierge service, cruise experience, cruise partnerships, Emerald Cruises

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