Published on October 20, 2025
Mexico has officially joined the ranks of the world’s most-loved travel destinations for 2025, as highlighted in a prestigious global list that also includes top contenders like Chile, Oman, Qatar, Italy, New Zealand, and Greece. This recognition comes as a result of the country’s rich cultural heritage, vibrant traditions, and breathtaking landscapes, making it a must-visit destination for travellers seeking both adventure and relaxation. From Mexico’s stunning beaches along the Pacific and Caribbean coasts to its historical ruins and vibrant cities, the country offers a unique blend of natural beauty and cultural experiences that continue to captivate visitors from around the world.
Italy has claimed the top spot as the most-loved destination for 2025, according to Conde Nast Traveller’s prestigious Readers’ Choice Awards, with an impressive score of 97.80. This year’s rankings reveal how countries across the globe have captivated the hearts of travellers, blending cultural richness, iconic landscapes, exquisite cuisine, and memorable experiences. The list underscores the growing appeal of both classic European favourites and lesser-known gems from Asia, the Middle East, and Oceania.

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Italy continues to captivate visitors with its unrivaled combination of history, art, and gastronomy. The country’s major cities—Rome, Venice, Milan, and Florence—remain timeless treasures that draw millions each year. Rome, with its ancient ruins, including the Colosseum and the Roman Forum, offers an immersive step back in time. Venice’s canals, Milan’s fashion scene, and Florence’s Renaissance masterpieces ensure that Italy is a destination where art, architecture, and culture come alive.
However, Italy’s allure extends far beyond the well-known tourist hotspots. Its smaller, quieter towns such as Palermo, Bergamo, and Brescia provide a more intimate glimpse into Italian life. These towns invite travellers to experience local traditions, explore vibrant markets, and indulge in regional cuisine, all while avoiding the crowds. Whether you’re wandering through the charming streets of a hilltop village or enjoying a wine tour in Tuscany’s picturesque vineyards, Italy offers something for everyone, making it a destination where travellers can make unforgettable memories.

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Securing the second spot in the rankings is Qatar, with a score of 96.67. The country’s rise in popularity can largely be attributed to the legacy of the 2022 FIFA World Cup. Qatar’s stunning skyline, luxurious hotels, and rich cultural experiences draw travellers seeking a blend of modernity and tradition. The country’s bustling capital, Doha, is home to world-class shopping malls, opulent restaurants, and impressive museums, including the Museum of Islamic Art. For those looking to explore Qatar’s heritage, the Souq Waqif and the Pearl-Qatar offer a vibrant mix of traditional markets and modern attractions, making it a unique fusion of the old and the new.
Japan follows closely in third place with a score of 96.22, continuing to be one of the most sought-after destinations in the world. The country’s efficient transport system, including the famous Shinkansen bullet trains, makes it easy for visitors to travel between the bustling cities of Tokyo and Osaka, as well as to remote rural regions. Japan’s natural beauty, from the snow-capped peaks of Mount Fuji to the serene cherry blossom parks in spring, offers a peaceful retreat for nature lovers. The country’s rich culinary heritage—ranging from sushi and ramen to delicate kaiseki meals—also continues to attract food enthusiasts from around the world.

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Coming in fourth place, Bhutan scores 96.19, praised for its tranquil spiritual landscapes and strong cultural traditions. Often referred to as the “Land of Happiness,” Bhutan offers visitors the chance to experience serenity in the Himalayas, visit ancient monasteries, and embrace the country’s unique philosophy of Gross National Happiness. Its stunning landscapes and commitment to environmental preservation further enhance Bhutan’s reputation as a top destination for nature lovers and those seeking spiritual renewal.
Thailand, in fifth place with 95.48, remains a long-time favourite for travellers seeking an exotic blend of adventure and relaxation. Known for its warm hospitality, vibrant street markets, beautiful temples, and idyllic islands, Thailand continues to offer diverse experiences that appeal to all types of travellers. Whether exploring the bustling streets of Bangkok, relaxing on the beaches of Phuket, or visiting the historic ruins in Ayutthaya, Thailand’s charm is hard to resist.
In addition to these top five, the rankings also highlight other remarkable destinations that continue to attract travellers seeking unique experiences. Morocco, ranked sixth with 95.43, offers an unforgettable combination of desert landscapes, bustling souks, and ancient cities like Marrakech and Fez. Greece (7th, 95.22) remains a classic favourite, with its beautiful islands, ancient ruins, and Mediterranean cuisine. New Zealand (8th, 95.04) captures the imaginations of nature lovers and adventure seekers, offering rugged landscapes and outdoor activities from hiking to bungee jumping.
Other destinations that earned spots in the top twenty include Vietnam (9th, 94.29), with its stunning landscapes and rich culture, Oman (10th, 94.28), known for its desert landscapes and historical forts, and Croatia (11th, 94.10), with its stunning Adriatic coast and historic cities like Dubrovnik.
The list also includes popular destinations such as Spain, Mexico, and France, each offering distinct cultural and natural experiences, while the Maldives and Portugal round out the top 15 with their idyllic beaches and rich histories. South Africa (17th, 92.21) continues to draw visitors with its wildlife safaris and beautiful coastal cities, and Sri Lanka (19th, 92.09) remains a top destination for those seeking history, culture, and stunning beaches.
Top 20 Most-Loved Travel Destinations of 2025

Mexico has joined the prestigious list of most-loved travel destinations for 2025, alongside Chile, Oman, Qatar, Italy, New Zealand, Greece, and more, thanks to its rich cultural heritage and stunning natural attractions.
These results reflect how global tourism trends are continuing to evolve, with a growing appreciation for both traditional cultural experiences and modern luxury. From Italy’s historic streets to Japan’s harmonious blend of past and present, the top destinations of 2025 offer a dynamic range of experiences that cater to diverse traveller preferences. Whether seeking adventure, relaxation, or cultural immersion, these destinations offer something for everyone.

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Tags: Chile, Destination News, mexico, Travel News

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