Charleston no longer Travel + Leisure's top destination. But an Upstate city joins top 10

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Post published:July 16, 2025
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Charleston, South Carolina, a long-time favorite, dropped to the No. 3 spot in Travel + Leisure’s 2025 reader survey.
Greenville, South Carolina, debuted at No. 7, praised for its blend of small-town charm and big-city amenities.

For over a decade, the Holy City reigned as Travel + Leisure’s No. 1 travel destination.

Recently, Charleston dropped down to spot No. 3 in the publication’s annual roundup, while an Upstate city climbed the ranks.

Greenville has debuted on the list of Travel + Leisure readers’ favorite vacation destinations at spot No. 7, the publication referring to the city as “one of the South’s best kept secrets.”

Here’s why.

No. 3: Charleston

WBA Hall of Fame honoree
Reader score: 87.01

Charleston has not lost its favor among readers, maintaining its place among the publication’s top three vacation spots. This is due to its southern charm, historical downtown, and architecture, which continues to serve as eye candy for visitors traveling through.

“Charleston’s laws of keeping every building under the height of its tallest church, keeps the city unique, quaint, and charming.” said one Travel + Leisure reader.

No. 7: Greenville

The secret is out about the Upstate’s hidden gem. Over the years, Greenville has gained national attention with its “small town vibe” with “big city offerings,” according to one Travel + Leisure reader. The city’s walkable downtown offers much to tourists despite its small size, from its many local restaurants in close proximity to the outdoors to the Reedy River, which flows through the heart of the city.