More than just luxurious places to stay, today’s chicest hotels are redefining themselves as some of the most distinctive places to shop. Their highly curated boutiques reflect each hotel’s unique identity and taste, spotlighting works by local designers and one-of-a-kind pieces for travelers who’ve seen—and bought—it all. Whether inside posh beachside resorts or cool urban havens, these stores are not merely window dressing. They’re stylish destinations in their own right.
Tokyo: Trunk (Hotel) Cat Street
Courtesy of TRUNK
From left: A diffuser in the Trunk (Hotel) Cat Street’s signature citrus-lemongrass scent; the hotel’s Trunk (Store).
This hideaway in Tokyo’s Shibuya neighborhood blurs the lines between highbrow design and youth culture. That extends to its Trunk (Store), a luxe konbini—a Japanese convenience store—stocked with eco-friendly clothing, food, and beauty products. Collaborations include striped pajamas by the work-wear label Steteco. “Discovering a new local brand is part of the fun,” says Kasumi Naito, the hotel’s merchandiser.
Perfect Gift: A citrus-lemongrass diffuser. “Every Trunk property has a unique scent,” Naito says.
Italy: Le Sirenuse
From left: Brechenmacher & Baumann/Courtesy of Le Sirenuse; Courtesy of Le Sirenuse
From left: The pool at Le Sirenuse, on the Amalfi Coast; a Camille skirt sold at the hotel’s boutique.
Set on a cliff overlooking the Amalfi Coast, Le Sirenuse embodies Italian glamour. Guests can take home a slice of the Riviera at Emporio Sirenuse, which carries an array of merch, including towels, beach bags, and hats. The boutique also releases four resort-wear collections a year, which are sold at Net-a- Porter and elsewhere. “The shop began as a desire to translate the hotel’s understated elegance into clothing, and it evolved into a global brand,” says Francesco Sersale, the head of marketing and grandson of the hotel’s founder.
Limited Edition: Ceramics by Lucio Liguori. “Every time his products come in, they are gone almost immediately,” Sersale says. Camille skirts are another favorite. “They come in a few styles and always sell out.”
Marrakesh: El Fenn
From left: CleoLeather/Courtesy of El Fenn; Kasia Gatkowska/Courtesy of El Fenn
From left: At El Fenn, a model wears a graphic t-shirt designed by artist Hassan Hajjaj; an El Fenn guest room.
This arty retreat founded by Vanessa Branson brings the vibrancy of a Moroccan souk into its tadelakt walls. “Everything is in the colors of the medina,” says Yann Dobry, the shop’s creative director. Most items are unique to the store, including embroidered clothing made in collaboration with Moroccan designers and tangerine-colored ceramics by Poterie Serghini.
Best Seller: Colorful graphic T-shirts by Hassan Hajjaj, a Moroccan-born, London-based artist.
Los Angeles: The Peninsula Beverly Hills
Courtesy of Sita 1910
From left: The Sita 1910 store in the Peninsula Beverly Hills; a model wears a fringed metallic knit jacket by Tim Ryan.
It started in an apartment behind The Peninsula Beverly Hills in 2022. Fashion veteran Cio Soler opened a pop-up store, Sita 1910, showcasing lesser-known designers “for women who don’t want to look like everyone else,” she says. When the Peninsula noticed that guests kept returning with Sita 1910 bags, it offered the store a permanent home. “We spoil our clients with an edit of one-of-a-kind pieces,” Soler adds. A second outpost recently opened at the Beverly Hills Hotel.
Exclusive: Fringed metallic knit jackets by Tim Ryan. “We’re his only retail partner,” Soler says. “He makes every cardigan and jacket by hand, some with 5,000 silk ribbons.”
São Paulo: Rosewood São Paulo
Courtesy of Rosewood
From left: Artwork by Walter Corrêa lines an elevator at the Rosewood São Paulo; an ashtray by Patrícia Bianco at the hotel’s Art Library.
The hotel occupies a landmark building attached to a modern tower teeming with greenery. Its Art Library is both a museum-quality gallery, with 50 site-specific works by Brazilian artists, and a boutique with rare handcrafted objects. Vinicius Romancini, the hotel’s art concierge, says his favorites include wooden stools carved in the shape of jaguars, tapirs, and other native creatures.
Buy Local: An ashtray by Patrícia Bianco. “The frog holds deep symbolic meaning for many Brazilian Indigenous communities,” Romancini says.
A version of this story first appeared in the October 2025 issue of Travel + Leisure under the headline “Charge It to the Room.”
Read the original article on Travel & Leisure
